Posts by C J

If I Want to do Your job more than you… who has more Passion?

Last week I talked about club crackers and finding your Passion. When you do, it’s easy to do your job, talk about your job and relay that excitement to your clients.
I’m presently reading a book by Jeffrey Gittomer, The Little Read Book of Selling. Constantly reading, constantly learning and constantly taking classes keeps me excited and Passionate about what I do.
My own personal continued Educations helps me identify what true passion is. It isn’t about just liking what you do, or about making your job easier, or even sharing with your Cients. What is is, is learning the way to make all that happen.

Passion: Strong and barely controllable emotions

Sally comes into the Salon. She has really dry skin on her feet.
You place her in the foot bath, perform the service and share with her the products you have to help her with her dry skin.


In essence, you’ve sold her a product

When you have true Passion, it becomes more than that.

Sally comes into the Salon. She has really dry skin on her feet.
Before you place her in the foot bath, you perform a client consultation. You visually look at the skin on her feet. You ask her about medications, lifestyle and all the things that you know Professionally could be causing the dry skin on her feet.

In essence, you are Educating her. From that you sell the product.

The difference is incredibly stunning. There is an absolute difference between someone who is doing their job, compared to someone who has real Passion for what they do.


The example of my husband and his job is another perfect example. My husband takes the time to help is clients, help his fellow co-workers. Whereas there are many drivers who just do what they have to do. Deliver boxes, reap the benefits and get a paycheck.

As Passion is defined,
Think about how you are coming across to your clients. Today we left for a weekend trip. We sat at the airport bar to order breakfast. The tender was super busy. She was also super unhappy. Or, so it appeared.

In my opinion, she served the clients, but she wasn’t Passionate about it. In fact, i felt regardless of the fact we told her upfront we were on limited time, she didn’t go out of her way to accommodate. We actually got to the point where we told her we either had to cancel our order or take it with us. This was after we saw may people being served who came in after us. I was not a happy camper.

My point is, if it gets to the point where your clients want to do your job….then you shouldn’t be doing your job. It’s time to move on. I sat there thinking how much fun it would be to “have a happy face” behind the bar. Meeting the different people, being super busy (thinking money) and being proficient and attentive enough to the clients needs. I wanted to do her job.  

I may be repeating myself in all the above examples, but I recommend we all take that moment of “pause” and re-evaluate our attitude. Do you need an attitude adjustment? Some motivation? Something to get excited about?

Forget the excuse you don’t have time, you can’t afford it etc. etc. If you keep doing your job without Passion, you won’t have a job. Slowly but surely your clients will drift away.

What can we do?
1. Take a class
2. Read a book
3. Listen to a motivational radio station
4. Listen to a motivational tape
5. Visit another Salon
6. Follow a mentor

Find out what is happening in your Salon….

  1. Hire a secret shopper to evaluate how your team is with customer service
  2. Hire someone to secret shop over the phone so you can evaluate how your team sounds making that 1st impression
  3. Ask…….your Customer is always the one to ask first.  don’t be afraid to as your clients what they would change “if”

There are many ways to get excited and passionate about what you do. It doesn’t have to always cost a lot of money. But if you continue to do the same thing over and over again and expect different results…you will go no where.

I’d love to hear from you about what you do to keep yourself motivated and passionate. Please share by emailing me at or commenting below.

CJ Murray, President Centre for Beauty Salon Supply

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It Is All About The Passion

I never know where or when inspiration is going to hit me for my next article. I’ve been driving in the car, listening to the radio, lounging at the beach, chilling by the pool, talking with a client or in this case, having dinner with my husband.
Our conversation was pretty typical of two people talking. We talked about our week, our jobs, our future, the weather, people watching….etc.

The conversation turned to talking about driving 53′ rigs, backing up and turning corners.

When I tell you, it truly is about the Passion, i’m not kidding!

My husband, without even realizing it…..gave me my next article.

My husband drives tractor trailer for UPS.  33 years, safe driver!  He works 10-12 hours a day, never EVER complains.  He services about 5-7 clients a day (always the same).  His primary responsibility is making sure his larger accounts have empty trailers to fill on a daily continuous basis.  He drives an empty to his account, picks up a full trailer and returns to the UPS hub.  Back and forth all day long.

This may not sound like much, but I know (as he does) the importance of keeping those clients happy.  Just one of his accounts, ships about 5000 boxes per day.  YES!!!!  That is not a typo.  5000 packages per day.

I admire how my husband goes out of his way to make sure his clients are cared for properly.  He’ll contact other drivers if needed, he’ll search for packages they need “after” they’ve been brought to the UPS hub.  He’ll go in earlier, stay later….whatever is needed to make sure his clients stay satisfied with UPS.

I  also admire (back to our conversation) his backing up skills.  And….so does he LOL

There’s a new girl in the tractor trailer world.  She’s been driving package car for UPS for somewhere around 15 years.  She recently took her DOT testing and is now driving tractor trailer for UPS.

Now….back to our conversation

Sitting at the table awaiting our dinner, the club crackers sitting on ur table became tractor trailers.  My husband was sharing some of the hair raising places he’s had to back into.  He also shared with me what he’s thinking when he’s watching a “newbie” back up.

As you can imagine, it would be much like us seasoned Nail Technicians

watching a Nail newbie.

So, I asked him if he helps “the new girl”.  “oh ya” he says….he’ll help her be even better then him, as he proceeds to give me every scenario possible (using the crackers).  He’s very proud of what he does, and he should be.  The Passion he exuded in telling me his little tricks and what to do so you don’t get stuck in a compromised situation and how rewarding it is to “only have to back up once”, is what brought me to this article.  The Passion which was so visible when he talked about helping the new girl is what brought me to this article.  The Passion he

I even said to him “This is the perfect example of it really doesn’t matter what we do for a living, if we do it with Passion it’s a beautiful thing”.

I was so intrigued by what he was showing me (even though i’ve been through this over and over again) over a period of 14 years, I wanted more.  The excitement, the feeling proud, the look on his face and the passion in his voice had me totally focused on every word he was saying.

Many of us have been in this industry for a very long time.  Do we get burned out and lose our passion?  If we do, we are giving our clients a reason to go elsewhere?

Passion is what tells our clients “I love what I do and I can’t wait to share it with you”.Passion is what makes our clients trust us.  Passion encourages us to continuously grow.  Passion is beautiful.

When was the last time you did a check on your Passion?

  • Are you at work 15-30 minutes before your start time?  Or, are you walking in at the same time your client is?
  • Are you more fixated on your life and dis-interested in your clients?
  • Are you complaining more?  Getting frustrated more?  Irritated more?
  • Have you lost your zest for Education?
  • Are you in a rut?

If you’ve answered yes to any of these….you’ve lost your passion.  If that’s the case, you can rest assured your clients will know.  They will feel it and they will begin to look for somewhere else to go.

The good news is….you can get your Passion back!

  • Arrive in ample time before your client.  Organize your Station, have a quiet cup of tea.
  • Focus on THEM…not on you.  Ask about their life…their day….a random question about their childhood.
  • Ask them if they still like the service they are receiving.
  • Apply some new nail art.
  • Massage a minute longer then usual in a Foot Care service.
  • Talk about why you got into this industry.
  • TEACH someone….help them become the best they can be.

Re-invent your Passion and put it to work for you.  Without Passion, I wouldn’t have Centre for Beauty…..I wouldn’t have you!

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It’s All About the Base?

Last week we talked about “Life being an open bottle of Polish”.  I received an enormous amount of positive feedback from that article.  Thank you to each and everyone who takes the time to comment. It is greatly appreciated and helps me personally in my growth to keep helping you.

In keeping with my metaphoric discussions, in hindsight maybe this article should have come first. After all, the base is our foundation.  Does our foundation define us.  Does our foundation makes us strong.  What do you do with your base?

I was listening to a broadcast in my car this week.  The topic was about using what we have for the good instead of letting evil win over.

It touched me because for those of you who know me really well, you know that I am the eternal optimist.  Some how, some way I find a way to find the good and/or the reason in or for everything. Sometimes to the point, I find myself laughing at the fact that i’m going to say something optimistic, before I even speak it.

The broadcast also talked about negativity and what it can do to a person or people.

Much of my optimism is because I don’t want to be that negative person in anyone’s life.  In fact, I can tell you first hand how negativity can be a real downer.  As we speak, i’ve limited my time on social Media (specifically FB) because of all the negativity.

This brings me to the “base”.

Most people feel that having a good base, or a good foundation is the key.  I can’t say I disagree with that.  However, I personally feel knowing what to do with that base is even more important.

Having a good base or foundation can definitely make our jobs (our life) easier.  But, our foundation does not define us.  What we do with our foundation does.

The broadcast I was listening to went on to discuss a story of a visit (believe or not) to a Salon.  The person talking spoke about how he knew the Technician he was visiting, he knew her family well and he had been going to her for years.

However, over the years his Technician became negative and bitter.  Her foundation didn’t change.  He knew she came from a good one.  But, what she did with it changed.  Her life experiences of broken relationships, co-worker turmoil, financial stress…..all started to become his problem when he sat in her chair.  It got to the point where he didn’t look forward to his Salon service(s) anymore.

On the other side of the spectrum, he talked about people he knew who didn’t have such a good foundation.  Broken families, substance or alcohol addictive parent(s), illness……yet, they were the happiest, the most friendliest, the most optimistic, kind and generous people.  They didn’t let their base define them.


  • Is your base defining who you are?
  • Are you doing good, even though your base may not be?
  • Is your base helping you grow?
  • Does your base cause separation between the good and evil?

As this relates to the Salon environment whatever your base is, whatever your foundation is, it must be kept in check.

Our guest come to us to feel good.  Becoming more then their service provider is a dangerous slope IF we forget they are still our guest.

Greeting them, offering them a drink, escorting them to your stations, listening to them and letting them know you care about them and the service they are receiving is the right one for them is all very important.

Our base is our bond.  Yet, not all bases work and we have to attempt to make them work.  Not all bases are created equal, yet…we have to find a way to make them compatible with our systems.  Not all bases will hold, yet we have to find a way to repair them when they do.

Does your base define you?  Are you stuck on believing the negativity of your base?  Your base should be your foundation, but it doesn’t have to be your stronghold.

CJ Murray, Centre for Beauty Salon Supply

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Life is an open bottle of Polish!

I never really know where or when the inspiration is going to hit me for my next article. When it does though…..I love to sit down, let my writing mind take over and share the good, bad and the ugly with all of you.

As I visit my client’s Salons, I can’t help but notice both in a visual aspect and a listening aspect, just how alike most of you are.  It’s the same brands, the same services, the same structure and all the same common problems.

It’s a rare occasion when I notice someone who actually stepped out of the square
box, out of the normalcy of our industry and into a world of it’s own.  It’s a rare occasion when a Salon I walk into…..isn’t a “me too” Salon.

Please don’t take offense to my comments because I don’t mean it in an derogatory way at all.  In fact, in some ways it’s admirable when you think of how many Salons are in our Market.  It’s admirable to think so many of you can stay in Business although we have so much competition encircling us.  We have competition on the street, we have competition in our emails and we have competition with Walgreens, CVS, Walmart, Google, Amazon and more!

I bring this up because last week I was at a Salon which I’ve personally frequented not just as a Business contact but for personal reasons as well.  I have a very high regard for this Salon and have always thought the Owner was a younger version of me in my Salon days.

I was asked a question about a concern showing up on certain client’s toenails.  A concern I have heard from others.  I knew the answer right away and in my Professional opinion, it came down to the kind of Nail Polish which was being used.

I made the comment that I was actually surprised she used the brands she uses for Nail Polish and Gel Polish.  Her response was….”that’s what her customers know, and ask for”.

After I left and had my 30 minute drive back to my office, that conversation got me thinking about so many of my other clients…so many of you.  It got me thinking about how do we end up just being like everyone else?  How do we overcome the obstacle of what we have to compete with?  How do we create our own story.  A different story.  A better story.  A more interesting one?

I don’t just present these questions to you.  I’m talking to myself as well.

It doesn’t matter if you are a Salon owner or a Distributor owner like myself.  Life IS an open bottle of polish.

No matter who you are, there are many more like you

We can be used over and over again and still be pretty

After a while we become thicker (skinned)

We can easily be replaced

Eventually that bottle of polish has to be thrown away and we get a new one.  Isn’t this how we should look at us?  Shouldn’t we replace the old with new every once in a while?  Shouldn’t we look to always be the best so everyone wants us?  Yet, shouldn’t we be different enough so we aren’t blending in with everyone else?  The question is how?

  • Are you an old bottle of polish, getting thicker and thicker by constant use?
  • Are you the same brand as everyone else?
  • Are you sitting on a shelf somewhere waiting for someone to reinvent you?

An open bottle of polish can be replaced.  Should you be?

  • Why not develop being your own brand?
  • Why not constantly change so your clients don’t get bored?
  • Why not be different?

Being an open bottle of polish isn’t necessarily a bad thing.  But, being the same open bottle as everyone else can be.  What’s your choice?

CJ Murray Centre for Beauty

CJ Murray

Centre for Beauty Salon Supply

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What value can you add to Earth Day?

I’m sure i’ve said this before (which is easy to do when you write so many articles). I truly appreciate what I learn from my clients. I truly appreciate how you challenge me with some amazing questions. Especially when it forces me to step out of the box and pushes me to do continued research.
I also believe things happen for a reason. Be it being in a certain place at the right time, (or not). Or, be it having a conversation with someone who triggers a thought or an idea. Only to discover the timing of where you were (or not) or who you spoke with and about…..just happened to be the perfect timing.
This happened to me last week in a conversation I had with the Nail Academy and my associate Chemist at Micrylium. In assisting the Academy with questions regarding our BioSurf product, they addressed a couple of things of great importance which i’ve never really stressed upon.
My research sparked by this conversation pointed me in the direction of
Earth Day!

Earth Day is the day designated for fostering appreciation of the earth’s environment and awareness of the issues that threaten it.

Earth Day is observed in 175 countries

The passage of the Clean Air Act, the Clean Water Act, and the Endangered Species Act are considered to be products associated with Earth Day.

Earth Day and chemistry go hand-in-hand, since so many of the issues that threaten the environment have a chemical basis. 

I thought this would be a perfect time to introduce you to the “Earthy” benefits of our Micrylium disinfection products.

  • Ethanol is the prime ingredient.  NOT Accelerated hydrogen peroxide
  • The Ethanol used is so pure, it is the SAME ethanol used to make Grey Goose Vodka
  • Micrylium products are certified by the World Wildlife Foundation

Because ethanol is a very pure form of alcohol, it is regulated by the U.S. Food and Drug Administration (FDA) and the Bureau of Alcohol, Tobacco and Firearms. 

The inspiration for the WWF logo came from Chi-Chi: a giant panda that was living at the London Zoo in 1961, the same year WWF was created. WWF’s founders were aware of the need for a strong, recognizable symbol that would overcome all language barriers.

For 50 years, WWF has been protecting the future of nature.

The world’s leading conservation organization, WWF works in 100 countries and is supported by more than one million members in the United States and close to five million globally. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

Micrylium is a proud member of the WWF

This is all great and good, but the real concern is “does it work”….how “fast does it work” and is “it cost effective”?


Ethanol used in cleaning products is not new.  Ethanol is a natural byproduct of plant fermentation.  Ethanol is effective in killing microorganisms like bacteria, fungi and viruses.  As an additive to cleaning products, ethanol is also used as a preservative because it is effective in knocking out organisms that could pose a danger to consumers. FDA has labeled ethanol as a Generally Recognized as Safe (GRAS) substance


Micrylium BioSurf, surface and implement disinfection has a 50 second rated contact time.  It contains surfactants which allow the BioSurf to clean and disinfect at the same time.

The important of this needs to be realized.  Bacteria and fungi multiply in place. However, they are very happy with staying in one spot.  It is all of us who move it from place to place by wiping when we clean and THEN we disinfect.  Which, by the way, is the proper way to fully disinfectant.

With our Biosurf (our 1-step solution), we eliminate the transfer of bacteria and fungi.


It is my opinion, we should not put a price on Salon safety.  However, i’m not ignorant to the idea of making sure we stay within our budgets.

BioSurf is available in a 24 oz spray bottle as well as a 1.32 gallon (wine in a box) container.  The breakdown cost as an implement soak is approx. $1.50 per oz.  The BioSuf liquid is effective for up to 10 days.  I usually recommend to replace your soak on a weekly basis.

With the above scenario, we are talking about $7.50 per week or less than $30.00 per month.  If 5 oz is what you use, a container of Micrylium would last you approx. 2+ months. Of course, if you use it as a surface cleaner as well, the time it last would be less.


Biosurf is not to be mixed.  It should not be diluted with water, as anytime you do this it reduces the eficacy of most products.

  • As a surface cleaner you spray, wait 50 seconds and wipe.  When used in your Pedicure bowl, you can eliminate a cleaner since we know BioSurf cleans and disinfects.  In addition, there is to need to rinse immediately.  You can rinse as you fill your tub for the next client.  It will NOT affect your surface, nor endanger you or your client.
  • As an implement cleaner, I typically recommend to fill your implement tray at the beginning of your work week.  Make sure you pour enough to cover your implements.  At the end of the week, you can dump it right down the drain.  BioSurf is SAFE for the environment.


Biosurf is an excellent way to clean and disinfect your removable pieces in your non-jetted pedicure tub.

  • I recommend alternating sets (if you can) of any removable pieces in your tub.   At the end of each service, remove the pieces and place in your implement tray.  50 seconds later they have been cleaned and disinfected.

What many don’t realize (unless it’s required by your State) when you have pipeless pedicure bowls, you do not have to purchase a purging product.  There are no pipes to purge, so it’s pointless.  However, you do have to clean your removable parts between each client.

There are many disinfection products in our market to choose from.  I chose Micrylium to represent because of it’s kindness to our environment, because of it’s high level grade of disinfection, because of it’s ease to use, because of it’s effectiveness and because of the support and knowledge I receive from the Mfg.

Micrylium may be new to our industry, but not to bacteria and fungi.  For over 35 years Micrylium has been keeping Dental offices safe all over the Country

Want to learn more?  

Stay tuned for our upcoming webinar

See Micrylium at Premier Orlando

Look for us at the new Foot Forum in Atlanta GA

Visit our website; to learn about additional Micrylium products designed for you Salon/Spa.

CJ Murray

CJ Murray

President, Centre for Beauty Salon Supply

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How many chances we have to win?

This week for many of us Golf enthusiast we have been engrossed with watching the Masters being played in Augusta, Ga.

Then we have many others who are not into Golf who might think “what is so exciting about watching grown men hit a ball around for 7,435 yards?”

I compare this to us as Nail Technicians, and wonder how do we show the world, the importance and the excitement of what we do?

Many of the Golfers have been around for years.  This is their career.  They travel the world, leaving their families behind.  They spend hours and hours training and practicing.  They search for the best clubs, the best balls.   They are consistent, but they aren’t always winners.

But, in the view of the general public, they are “just playing a game of golf”.

As Nail Technicians we deal with the same type of stigma.

The general public see the bling, the newest and greatest in nail colors, the stiletto nails, the french manicure nails, the nail art and more bling, more glitter and more glamour.

What they don’t see is the hours of training, traveling and education we take to learn this trade.  They don’t see the constant search for the products which will help us do the best we can do and be the best we can be.  They don’t see the hours of practice and the dedication to our trade.

I’m going a couple of places with this.

For starters, i’ve said over and over again we need more respected attention given to us Nail Technicians as being the first responders.  The person who has to be educated to be able to recognize, recommend and refer.

As our lifestyle changes are bringing more health conditions that we never had to deal with in the past, our Education as Nail Technicians needs to be more current AND more intense.   We can’t just depend just on our license to allow us to service our Customers.  We are being forced to “care” for our Customers.

We see more in our chair today then we ever have.  Diabetes is on the rise, infections are plenty and our clients are clients who in the past would visit a Dr.   Getting your toenails clipped in the Nail Salon was the farthest thing from their minds.  Now, with all the insurance changes and life longevity increasing year after year, we are the 1st in line.  We are the first responders.

My 2nd point brings me to questions i’ve seen over and over again on Social Media.  “What is the “best” trade show to attend?”

My first reaction “Really?”

There is no best.  ANY education, ALL education is the BEST education.

  • Attending any trade show show’s a dedication to our Profession.  Attending any trade show builds excitement in our jobs.
  • Attending any trade show WILL allow you to learn at least 1 thing you didn’t know before.
  • It’s a chance to further your education.
  • It allows you to network.
  • It allows you to stay current.
  • It allows you talk one on one with Professionals trained in their specific product or service.
  • It allows you to stay motivated.
  • It allows you to get new and exciting ideas.
  • Etc. etc. etc.

We don’t learn all that we need to learn in school.  School gives us a license, it doesn’t stop there.

If we want to be taken more seriously, and looked upon with respect we need to continuously keep feeding our brains with education.

For me personally, as a Distributor participating in a trade show is a he investment.  The expense is brutal, the hours are tedious and the exhaustion level is indescribable.

  • It also allows me to listen one on one to the attendees. “you”
  • It allows me to learn from “you”
  • It allows me to grow Professionally
  • It allows me to grow Personally.

So the next time you think Golf is just hitting a small ball around a grassy fairway or Nascar is just a bunch of cars driving around in circles or Tennis is just hitting a ball back and forth over a net…..think about what and WHY our industry is not receiving the respect that we should.  Think about what the perceived value of our education is and think about what “you” can do to change that thought.

Take the necessary steps to change what the world see’s.  Educate yourself in anyway possible.  Don’t underestimate the value of any class, any show….any opportunity to learn.

Education IS the key to success!

CJ Murray

President, Centre for Beauty Salon Supply

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Combing Products Creates New Services

A big part of what I love about my job, is the opportunity to work with my clients and help develop Services which, will either fill a void in their already existing venue or create a whole new Service.
In working with one of my clients this past week, we needed to combine their Spa Pedicure with an upgrade to the Anti Age Leg Treatment and Golden Girl Mask. The catch is, we wanted to offer this service to be timed at 75 minutes.

After a bit of pondering the light bulb went off and I was able to produce what my client needed. We performed this amazing,luxurious Foot Care service well within the required time. No cutting corners!

The Pedicure was luxurious.  Even for me as the Foot Care provider.  It was simple and the client could see and feel the difference through every aspect of the service.  It was very, very exciting.

There are many names to call this service

  • Spa Pedicure with an extreme makeover
  • Golden Girl luxurious Pedi
  • Heel and Glow Pedi
  • Pamper and Pimp with Results

Well, you get my drift.  Call it what you want but it’s not just about the name, it’s about the results.  It’s about making your client feel beautiful.  It’s about making your client feel important.  It’s about offering an upgrade service which, your clients will not be able to get around the corner.  It’s about RESULTS WITH LUXURY!

Items needed

75 Minute Spa Pedicure with upgrade(s)

  • Wipe feet with Kodan wipes – entire foot plus toe flossing
  • Run water add 1 capful Foot bath crystals plus 1-2 drops Anti Age hand and nail bath
  • Remove nail polish if applicable
  • Client consultation visual and personal
  • Place both feet in water
  • Remove 1st foot after 3 minutes
  • Wrap foot with dry towel leaving toenails exposed
  • Apply cuticle cream to cuticle
  • Clip, file and buff nails
  • Process cuticle work
  • Place foot back in water
  • Repeat above on 2nd foot
  • Remove 1st foot, wrap loosely with towel – do not dry
  • Mix AntiAge hand and nail bath to a frothy consistency
  • Apply luxuriously with round brush to entire leg
  • Unwrap towel and apply AntiAge peeling scrub to leg and foot-massage
  • Place foot back in water – splash/wipe off scrub
  • Repeat above on 2nd foot
  • Remove 1st foot, dry completely
  • Apply Callous soak spray – loosely wrap foot
  • Apply AntiAge lifting concentrate with brush to leg
  • Use Wrinkle remover expert
  • Use Angel Feet file for callous debribment on foot
  • Wipe of excess
  • Apply AntiAge mask on entire leg and bottom only of foot
  • Wrap loosely with heated towel
  • Repeat above on 2nd foot
  • Wrap foot with dry towel, leaving toenails exposed
  • Apply Golden Girl to leg
  • Repeat above on 2nd foot
  • Clean toenails on both feet to prepare for polish
  • Apply base coat
  • Apply polish
  • Apply top coat
  • Repeat above on 2nd foot
  • Remove Golden Girl
  • Using AntiAge cream or Urea 10% foot cream perform massage
  • Repeat above on 2nd foot

It’s writings like this that make me want to get back behind the chair.  How super exciting to have these kinds of quality products to be able to offer such quality services.  Services which provide amazing results with a pampering and elegant feel.

I encourage you to “think outside the box”.  Combine your products with the idea of being able to offer your clients the results they didn’t know they needed and help them destress from their everyday life.  Take them to a world they will talk about and feel for days.


Happy Pedicuring, Happy Feet

CJ Murray

President, Centre for Beauty Salon Supply



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Professionalism is a Learned process

I remember when Facebook first came out. It was right around the My Space time when My Space wasn’t doing so well. At it’s first conception, FB was a primary gateway to reunite with friends and family. A way for everyone to stay in touch, reconnect and keep up with what everyone was doing. We saw and still see Marriages, Birthdays, Anniversaries, Babies, What we eat, Where we travel, Who’s dating who and much much more.  I also remember thinking what a valuable tool FB would be for our Business world and our Law Enforcement world. Then it happened. FB turned into and turned on a whole bunch of what is now known as Social Media which is being used for all the above and then some.

I believed in FB so much I bought stock.  I still remember sitting around socializing with a group of people who were calling anyone who invested in FB “stupid”.  Kept my mouth shut of course, but I certainly wasn’t stupid.  FB was good to me for a long time.  However, not to long ago I decided to sell my stock and this is the reason why.  Which leads me to…….




Anymore when I’m on FB, i’m discouraged by so many things.  Instead of people sharing their lives, their sharing their dirty laundry.  There isn’t a whole lot of “Sally just had a baby” or  “look….i’m in Africa”.  Instead there is a whole lot of negativity, nastiness and unprofessionalism.


What is “unprofessionalism” on FB?

  • Unprofessionalism is simply NOT choosing your words carefully
  • Unprofessionalism is hiding behind the computer
  • Unprofessionalism is making innuendos that are obvious digs
  • Unprofessionalism is jacking in on someone else promotion
  • Unprofessionalism is mentioning anyones name, Business or not, in a negative connotation
  • Unprofessionalism is immoral, dishonest or dishonorable conduct.

What IS Professionalism?


An individual who shows consideration and respect for others demonstrates a commitment to professionalism. Likewise, a person who keeps his or her word, demonstrates loyalty, and exceeds expectations is demonstrating professionalism.


Read those words:  “shows consideration and respect“.

I’ve seen enough on FB recently which has brought a whole new light into my world of Beauty.  And unfortunately, it’s not a shining light.  I’ve seen words and comments which could hurt other peoples Business and i’ve seen words or comments which in the end……will hurt the people who are posting.

Centre for Beauty has opened a FEET Geeks CFB page that is NOT opened to everyone, you have to be approved.  It’s about Education.  It’s about helping each other.  I intend to keep it that way.  I also intend to minimize my Business interaction on FB because I simply choose NOT to be a part of what I am seeing.  I’ll be moving over to Instagram to share the wonderful things about Centre for Beauty and the brands I carry.  And, i’ll be searching new ways to keep my clients informed.

I encourage everyone to take that 10 second pause before posting your message on FB.  Burning bridges is not the key to success, negativity only breeds negativity and when you hang out your dirty laundry, it never goes away.


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Variety is the Spice of Life!

As I travel around and visit the Salons of my clients, i’m often
reminded of my days owning a Full Service Salon.
It was exhausting. LOL!
However, we did some things that were so much fun and extremely creative.
Every Holiday was an event. It didn’t matter if it was Happy New Year, Happy Valentine’s Day, Mother’s Day, Father’s Day, Memorial Day, Halloween, Thanksgiving or Christmas and many many more. We made the Holiday fun and we adjusted our services accordingly.

It was always a struggle to keep with what you believe but add an element of change.  For instance, in regards to Foot Care when I was introduced to the Footlogix products, I learned the importance of the “results oriented” Pedicure.  I learned it wasn’t all about the Fluff -n-Buff and I learned the importance of the Consultation.  Making sure you know who your Client is, what medical challenges they may be experiencing and the harm we can do if we aren’t Educating ourselves and our clients.  I learned the importance of the 3 “R’s”.

Recognize, Recommend, Refer

My biggest challenge with Footlogix, albeit a great product was, it’s so clinical.  I had a hard time adding any “ambience” to my Pedicures without compromising the integrity of what the brands tag line is.  “Where Medi meets Pedi”.  And, I soon found out once I became a Distributor of the brand…..many of my clients did as well.  Therefore, it stands as a separate offering on a Salon menu which, is mostly the path NOT chosen.

Why?  Because our Salon clients although they like consistency, they also like to be excited.

Then comes LCN

LCN or “Wilde Cosmetics” is the Diamond in the rough of our Foot Care business.  In fact, our entire Beauty business.  Being introduced to this amazing brand has done more for my career as a Nail Technician then anything else.  They are constantly evolving and bringing European quality to our American market.  Which is how I have learned, it is possible to have results with luxury and give our Clients a combination of instant satisfaction, long term benefits AND yes….even a bit of fluff-n-buff.

I am super pleased to be offering the Citrus Foot Care line by LCN.  My choice to do so is in helping my Clients to constantly evolve.  We can’t stay stagnant.

The Citrus Foot Care is a perfect example.  Again….it’s not NEW.  It’s part of the Wilde Cosmetic’s brand which has been used in our European neighbors for years.  It’s been here in the USA but it’s been stagnant.  Until now!

It’s time to get CREATIVE.

First:  Let me tell you a little about the Citrus foot line;

  1. Contains LemonGrass – A natural astringent with serious antiseptic properties.  It also is an effective deodorizer  and adds a disinfecting element to the bath.
  2. Contains Lemon Oil – High in Vitamin C and has stimulating, refreshing and purifying properties.
  3. Fruit Acids – A natural acid which rejuvenates the skin while shedding the damaged surface.
  4. Horse Chestnut Seed Extract – Beneficial for vein health
  5. Natural Shea Butter, Almond Oil, Peppermint Oil and Avocado Oil.


  • All LCN foot care lines are compatible with each other – Add some citrus with your Urea for a “pick me up Pedicure”
  • Introduce a Seasonal Series and offer the Lemon Fragrance Foot Care Pedicure as an alternative….combined with the LCN Soak Spray, you’ll find your Clients will love the same amazing results
  • Make it a LemoDrop Day offering Citrus Foot Care as a “kick Off” (no pun intended) to Spring
  • Decorate in yellow, wear yellow day and offer orange slices for a snack and lemon slices in their water

So many different ways to keep your clients happy and excited to try new things.  So many ways to build excitement amongst your staff.

  • Play a game including lemons
  • Hide lemons like easter eggs and write a note on it
  • Offer a spiff to your staff for every Seasonal Pedicure they book
  • And….don’t forget the Sour Lemon for one that falls behind

The NEW “to America” Citrus Foot Care line will be available at Centre for Beauty by the first week of April.  It will be on our website and on our price list as well.

Just like you….Centre for Beauty has to be creative and constantly evolving to keep YOU excited and help Educate YOU so you can keep your clients excited and Educate them.

 Stay tuned for introductory specials coming your way.

CJ Murray

President, Centre for Beauty

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Some have found the Missing Piece!

  • Great team and they all shared such great information!
  • I’m going to redo my entire Foot Care menu!
  • I’m going to raise my prices!
  • Lot’s of information to obsorb!
  • I will recommend this class to everyone I know!
  • Thank you for all you do!
These are just some of the reviews from our flagship Missing Pieces class.
There is nothing more rewarding to know what kind of an impact you have been able to make in someones life and their career. Credit does not all go to me. I had an amazing team who were all a critical part of our success.
Missing Pieces

To say that we had an amazing group of attendees would be an understatement. They came from all walks of life, varied in ages, different parts of the Country and held different positions from Owners, Independent Contractors and Employees.

However, they all had one(1) thing in common.  They came to learn and do what they needed to do to better themselves AND their Business.

Emily Nelson was our Instructor for retail.  We discovered what our team knew.  The biggest challenge of selling retail is “fear”.  We talked through it and walked through exercises which helped with confidence building in each attendee.  In the end, they all sold a retail product to each of their guest…with confidence.

Our referral session taught by Donna Muyzinski was definitely to short.  We had a very emotional segment on qualifying who we are.  The results were mind blowing and a definite confident builder.  We finished with our referral letters which will be in the mail this week.

Massaging with Nellie Neal was a sure treat.  Contraindications, money making ideas and new Techniques is what our attendees took home with them.  Needless to say, they learned and what they learned was effective.

Pedicuring with CJ was different than any other class.  Non product specific, this segment offered a clear and concise explanation of the difference between a Medi Pedi and a Luxurious “experience” Pedicure.  The results in our demonstration using LCN Urea (luxurious/experience) and Footlogix  (more clinical) was an awakening.  We all discovered how the added ingredients in LCN can make a more hydrated and smooth as silk feel……as seen here after three (3) days.

Caring for our guest and putting our teaching into action.  This says it all.  Great learning, Great experience, Great times!

And….we had some fun.  We got Nellie and Emily lounging on the day before the class, enjoying some Florida sun and Maddie our dog just giving some love.  We had cocktails at the Tiki Hut while discussing our new two(2) day journey.  And then we have a “child left behind” after Mr. Spatottie…Nellie’s spa helper was left behind.

If you wish you were here, wish no more.  We are bringing Missing Pieces on the road to The Pedi Lab in Minnesota in October, 2018.  Space IS limited at this class, so don’t wait…..Our small class setting was very much a huge bonus for all our attendees and we plan to keep it that way!  Seats available 12


Contact Cj @ 727-249-3917


CJ Murray

President, Centre for Beauty salon Supply

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