- Salon knowledge
- Proper usage
Have fun - Be creative
LOVE WHAT YOU DOCJ Murray, President Centre for Beauty Salon Supply
The #1 concern of Cancer patients
External influencesMy recommendations in the Foot Care room would be as follows:
We aren't just speaking of toenails
These conditions are often found on the fingernails as wellWhat we need to educate our clients about
In reality....cancer or not....
this knowledge of how to care for your nails
should be shared with ALL your clientsAdditional changes When we think of the many changes that can happen as someone goes through chemotherapy, hair loss and nausea are probably what comes to mind first. And, we don't often realize that there are many other conditions which, can cause changes of our nails. This is just one of the reasons "again" we are often, as Pedicurist, the first responders. We need to be informed, educated and ready to know how to manage and how to refer to a Medical Professional if necessary. CJ Murray President, Centre for Beauty
Think about that! Reach out to me if you want information on product recommendations!In closing, not all products are created equal AND we don't make money by being a "me too" Salon using "me too" brands. Our feet have changed over the past 50 years, our industry has changed drastically over the past 15 years and our responsibilities as "first responders" are greater. CJ Murray, CMP, CPod, LNT Centre for Beauty
“What is the #1 question you have about Foot Care?There were so many great questions and I plan to answer all of them (over a period of time) beginning with
HOW DO WE GET OUR CLIENTS TO CARE ABOUT THEIR FEET?This is such and important question because it affects our Pedicure Service and our retail $$$$. And, it for real, can keep you out of trouble. My short answer would be “educate”. However, we know, there is no short answer. This brings me back to my days in my Salon. I have upwards of 11 Nail Technicians at one time. They were awesome. They were young (as I was), they were extremely talented, and they were passionate about what they did. But, every time a question was asked by a client, they always directed the client to me. Regardless of what the question was. In hindsight, I realize this was my path. This was the beginning of my career, my passion in “education”...my love for the Beauty Industry. The reality is though, any of my technicians could have easily answered those client questions. So why me? It is so clear to me now, and this is truly the gist of what I wish to do for all of you. Educate YOU so you can educate your clients. THAT is how you get your clients to care about Foot Care.
We begin with the simple concept; Our feet carry us around for a lifetime.
Why wouldn’t you want to care for them?Daily maintenance is not a huge deal. After all, we brush our teeth every day right? What would happen if we didn’t. Hmmmmm, rotten teeth, bad breath, infection…just to name a few. It’s the same with our feet. Teach your clients that what we eat, what we drink, medications, weight, nutrition all has an affect on what happens to the skin on our feet. But of course, not everyone is going to be super healthy and drug free. So let’s go to plan B.
Maintaining the health of the skin on our feet will ensure a lifetime of Happy Feet.In addition, helping your clients realize the value of maintaining the health on their feet, not only makes your job easier but it eliminates any question of working out of the limits of your license. Happy feet are safe feet to service. Develop a hand out; A simple 3 x5, 4 x 6 or 5 x 7 card with a care routine for your clients.
Don't walk around barefoot. Even in your own homes Hydrate daily, drinking 8 glasses of water per day Moisturize daily. Find a routine which works for you Use the right products - Fluff n Buff is a temporary fix Proper shoe fitting
It only takes 30 days for a routine to become a habit
Give your clients the 30 day challenge;
Take before pictures (and after) Recommend an at home care product Offer a prize for the client with the best results Host an event to announce the winnerFor you as a Technician, Education is the key to success. Take advanced classe so you understand and have the confidence to share with your clients the importance of at home skin care. Study the products you promote. The more you know about the products, the more comfortable it is to recommend. Follow what you preach. do you have a daily maintenance routine? Try the products you promote. It makes it easier to talk about them and give them a visual of what the products can do.
Just having a license to do nails doesn’t qualify you to teach your clients about caring for their feet. It qualifies you to perform a service. What comes next is completely up to you.Is it easy to teach your clients how important it is to take care of the skin on their feet? Absolutely. If you are informed and educated on what you do and promote, your clients will trust you and follow your lead. CJ-President Centre for Beauty
How do we change our negative thoughts on presenting a price increase?
In my opinion, #1 is to get in the mindset. If you can't, you won't...if you can, you will.
#2 know your value. Know your worth. #3 don't be afraid of losing business. #4 offer added valueWith everything I have been through both personally and professionally, the most important thing I learned is the power of positive thinking. When I tell you that one change in my mindset has helped me through everything.....thats an understatement.
In addition to a positive mindset, it's important to realize .....you only get what you negotiate.Once we change that mindset, its then a snowball affect. We start being more positive, we start believing in ourselves more. We begin to realize the value we offer to our clients in making them look good. We don't just help them look good, we help them feel good. Your worth has a $$$$ value. Did you go to school to learn what you do? Did you spend money of new products, stay current with the trends, use good quality products? Isn't all that worth something? There's a National average of a 3% increase in everything.....when our expenses increase, we have to increase our income. In regards to the possibility of losing Business? If a client is going to leave you for a minor price increase....LET THEM GO. It'd been my experience, if they leave for price...they always come back.
As far as the added value is concerned, there are really only 6 things you should remember 1. Be realistic-Don't jump up $25.00 for one service. Add $5.00 - $10.00 max2. Communicate-Don't be afraid to talk about it. You don't have to justify, but explaining to your clients that your cost have increased, or you have more quality products....will help them understand. 3. Take care of Yourself-Really examine where you are and what you need to do to help make your life easier. the better you feel and are, the better service you can do for you clients. 4. Add value-Adding a little bit of ambience like heated towels, a mask or spending a couple more minutes on the massage, can make all the difference in the world. Just remember, you want more profit. You don't want to exchange value for $$$$ 5. Plan ahead-Don't spring it on them. You can always increase a little each month over a 3 month period. This way your clients know what to expect and it's not such a shock for them. 6. Be creative-Make it fun. Show the new products you have. Bring out some products you have but never used. Make a big deal out of it. Make it for your clients...not for you. There is so much to share on this topic, I just don't have enough room or time to put it all down. But, if you are attending our "missing Pieces" class in March of 2018, you will get a boat load of information to help you move up to the next level.
Happy Seeding everyone. Whether it's this time of year, Spring time or Summer.
I wish you all the Blooms of a successful harvest
My point is...be prepared to make some money. Do't wait until a month before the Holiday to decide to bring on the Holiday feel. Start early, you'll be surprised at what happens to your revenue when you do!