What we have learned about sa’SHá

It has now been 6 weeks since we debuted sa’SHá. A callus care product developed by me ‘CJ” for use in the pedicure service. sa’SHá is a professional product not intended to be sold to the end user. 

We now have a series of questions which, I would like to address. Thank you to everyone who has purchased sa’SHá, giving me awesome feedback, asking great questions and posting your amazing pictures.

The development of sa’SHá is a result of many years in our industry. My bullet list for success has been far surpassed by so many of our clients experimenting and reporting their findings. What I hoped for was;

  • Results Effective
  • Cost effective
  • Faster
  • Safe
  • A fit for water free pedicures

The result, from your feedback is all of the above and;

  • Universal
  • Cuticle care
  • Effortless
  • Loved by not just technicians, their clients

Questions;

  1. How is it different than commonly known products
    • I can only speak for the callus products that I am personally familiar with. Compared to the brands we currently represent, sa’SHá has much faster processing time.
  2. Why it is applied with a brush
    • On my bullet list of what I wanted my brand to offer, I asked myself this question; what is the best dispensing system to use minimum amount of product to save $. Therefore, I am recommending a brush for controlled use. In addition, you can apply directly to the targeted area, not needing to apply product where not needed.
  3. Can I put it in a spray bottle
    • Yes, you can certainly spray if you wish. However, there was a lot learned in developing my own products. One of which is choosing the proper storage for the ingredients involved. Although there is nothing harmful in the brand, there is still a reaction between ingredients and plastics. Therefore, if wanting to put sa’SHá in a spray bottle, I would recommend first, a glass bottle or if using plastic, it should be a PET, harder/thicker plastic.
    • I also had a conversation with a client who stated the spraying made her cough a little. This concerned me because I do know one of our brands does cause Technicians AND their clients to cough. During our testing of sa’SHá we did not find this to be a problem. However, in pursuing further, it was realized #1, it did not affect her client #2 my client suffers from sjögrens syndrome which, could possibly be the reason for the reaction.
  4. Are their any contraindications
    • To date, we have had absolutely no contraindications realized. Further down this list you will find info regarding eczema
  5. What is the cost per service
    • .25 cents (1000ml) to .39 cents (500ml) per pedicure
  6. Does it have to be neutralized
    • We have a PH balancer in sa’SHá,  therefore, no…the product does not have to be neutralized
  7. Can it be used for cuticle care
    • Although this application was not on my radar when developing the product, we have since discovered it is absolutely amazing in helping to dissolve excess cuticles.
  8. Can it be used on someone with psoriasis or eczema
    • At the Gatlinburg nail show we performed a demo on a gentleman who suffered from eczema. He shared with us how he has tried several products with no avail. sa’SHá not only calmed his eczema, it gently exfoliated the dryness and provided him with relief he has not had in a very long time. Needless to say, this conversation literally brought me to tears. We have not had any feedback as of yet, on a client who suffers from psoriasis.
  9. Does it have a scent
    • It does have a slight scent. No perfume fragrance. It’s been referred to as a “light clean scent”
  10. Do I have to wear gloves
    • Regardless of whether you use sa’SHá or not, I always recommend you wear gloves in the pedicure room. sa’SHá has not been shown to irritate the skin, however….we are dealing with dead and more than likely fungal skin….wear gloves
  11. How should I dispense it
    • We initially suggested a ramekin dish or a dappen dish. Both of these recommendations work very well.  In addition, I’ve had clients tell me to put a few drops in the palm of their hand and massage it right onto the clients skin. I also just recently suggested the use of a pump dispenser. If you use this method, I recommend a glass container with a stainless steel well which does not allow the product to seep back into the container. I also recommend to use a one-step (clean and disinfect) disinfection product to wipe the top between clients.
  12. What are the ingredients
    • The SDS is included here for your records. Ingredients include a. PH balancer, Urea, Glycerin, herbs and aloe vera. None of these ingredients are of any great percentages. It is non-flammable and contains absolutely no harmful acids. These ingredients are also naturally anti-microbial and anti-bacterial. sa’SHá MSDS_SASHA CALLUS CARE
  13. How do I clean the brush
    • We have temporary brushes at this time, awaiting our sa’SHá brushes. However, either of these brushes can be cleaned and placed in your disinfection solution. You can clean with soap and water at the sink or place them in your ultrasonic cleaner. You can immerse them in your disinfection solution.They are not able to be placed into an autoclave 
  14. What is the pedicure process
    • Whatever you want it to be. sa’SHá is universal and can be used as you use your callus care product now, with much less processing time. Included is the sa’SHá protocol. However, since introducing sa’SHá my clients have shared with me the many different ways they have tried it. I share these processes with you below.
  15. Can my clients find it on amazon
    • I assure you my main goal is to absolutely keep sa’SHá off Amazon. This is not an end user product. On my bullet list was to develop a product which our Salons can benefit financially from. This is intended for a callus care service, not something for our clients to. Purchase or do themselves. This is one reason I chose not to produce a size smaller than 500ml. I do not want to make it easy to sell retail. sa’SHá is also protected by trademark which eliminates bottles from being made to “mimic” the brand.

The final question I have been asked is often does my client need to receive sa’SHá as a service?

When used as a standard callus care product in your pedicure service, it is used as you would any callus product…each time they have a pedicure.

When used as a remedy service for harder, thicker cracks and calluses and they are using at home care products, this remedy service can be done only as needed.

sa’SHá should be recognized as a superior/boutique product. Because of this, we recommend increasing your current pedicure service by $5-$15.00.

If using sa’SHá as a remedy service we recommend; as an add on $50.00. As a stand alone service, we recommend no less than $75.00

The processes with sa’SHá are endless. What I have heard in feedback from my clients is as follows;

  1. A client cleansed her clients feet in water. She removed the first foot and trimmed, filed and buffed the toenails. She applied sa’SHá and placed back in the water. After the same process on the other foot, she informed me upon removing the 1st foot, the cuticles were literally erased away requiring no cuticle work.
  2. Another client informed me she performed the remedy service by wrapping saturated cotton squares, applying to the callused skin and wrapped with our professional wrap. It took her 15 minutes to remove the clients gel polish. When unwrapping the feet, she discovered sa’SHá had been completely absorbed into the skin. She simply took a spray bottle, misted the foot and proceeded with the process of sweeping the file over the skin to remove any softened skin then filing (with the AngelFeet file) as she typically would.
  3. We had someone tell us they provided a remedy service by brushing sa’SHá liberally on the callused skin and put her feet in plastic booties. Within minutes the skin was softened for callus debridement.
  4. We have had several clients there is has been no wait time when applying sa’SHá prior to filing.
  5. We have heard from clients who offer water free pedicures and are loving the ease, the minimal processing time and the ability to proceed with their pedicure without having to neutralize the product.
  6. We have also heard from clients who are thankful because sa’SHá has minimized their physical effort in filing calluses.
  7. Finally, we have also been told it’s great to use even with an efile.

Gosh, I have so many stories which continue to come in. The best stories to me are the ones where clients are sharing with me text messages they are getting from their clients at how the skin on their feet have never felt better. Or the client sitting in their chair watching their skin literally be renewed. Or the technician who sends me a video screaming of excitement on it’s ease and effectiveness.

As I said in my opening. I had my bullet list’

Cost effective

Shorter processing times

Salon professional only

Safe

Results Effective

sa’SHá not only hit those bullet points, it has far surpassed my wildest dreams.

We are working diligently to get all our client pictures and videos which have been sent to us on our website and our utube channel.

We also are awaiting our professionally done video which also will be available on our website and utube channel.

Please reach out to me with any questions. Thank you again to all of you who have been so supportive and so gracious with your amazing comments.

CJ Murray, President

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