Archives for November 2018

5 Things You Should NOT Do In the Pedicure Room!

Typically during this time of year, I’m working my Business Plan for the upcoming year and catching up on reading materials I’ve stored in folders on my desktop.
It’s kinda fun, yet it’s kinda aggravating. I read Marketing blogs, Trade magazines and many other sources of information which wander through my email. Both from within our Industry and from outside our Industry.

I’m always amazed at the amount of bling which is marketed. The ad after ad of colors, shapes, sizes of nails. The many different forms of nail art from crystals, stripes, marble, gold, glitter, faces….just to name a few.

The amount of monies spent to get the latest, the greatest, the most fun. Monies which, according to most Technicians I speak with, don’t get a return on their investment. Why? Because they don’t charge for their nail art and design.

Yet, the Mfg’s of such products are spending millions and millions of dollars advertising in our Trade and Non-Trade magazines because they know this is where the money is spent. And, our Technicians continue to spend hundreds of dollars traveling to classes.

What does this have to do with the 5 things we should NOT do in the Pedicure room?

Well, as I continue to read my stored articles, i’m reading articles and blogs from so called Professionals outside of our Industry.

I recently read an article from NailPro, written from an outside source that we should use a pumice stone to reduce a corn.  WHAT??????  Now, in fairness, it was in context to additional information, however…..a pumice stone? Don’t they know a pumice stone is volcanic rock?  Don’t they know a pumice stone can NOT be cleaned properly or sterilized?  Don’t they know the rock it is made out of and can break off and get imbedded in the clients skin?   Arrrghhhhhhh!!!!  Why??????????

My point is, someone will read that article and think it’s a good idea.  Someone will use a pumice stone.  Someone will get an infection from a pumice stone and many of you won’t know any difference.  Why?  Because we tend to believe everything we read.

Someone recently said to me “The Truth Hurts”….”It’s Disruptive”.  I don’t agree.  I believe the truth is Educational.  However, we need to be careful because not all Education is the truth.  I also don’t believe being a shit kicker is the way to resolve a so called “untruth”.  Sometimes it’s just as simple as just not knowing.

As in this story I read about this outside source recommending a pumice stone.  I firmly believe the person who wrote this article has never thought of a pumice stone as being volcanic rock.  Will I call her out on this?  No!  But, I will reach out to her directly and educate her on the realities of pumice.

So, here are the 5 things you do NOT want to do in the Pedicure room!

Influence

#1  You do NOT want to believe everything you hear or read.

I’ve been there.  It is so imperative for you to research, research, research. Mis-information is the worst kind of information you can get.  Pedicures is the #1 cause of death in our Salons and Spas.  It needs to be taken seriously.

If you are looking for a new brand. Research it.  If you don’t like something you see or read, reach out to the Mfg’s direct, or a reliable source for information.  Social Media, i’m sorry…is not the place to air all this out. Everything we read (including my blogs) are interpreted by everyone differently.  Social Media is fuel to the fire and there are people who thrive on this type of fuel.  The Mfg’s deserve the respect to be given a chance to respond.

#2 Know what your needs are, not someone elses!

We all live in different areas of the Country.  We have different clientele.  We charge different prices.  Are you a leader, or are you a follower?

I believe we can all learn from each other, but….what night work for 1 person may not work for you.  It’s imperative to choose the products which will be in line with the service or services you want to offer.  It’s imperative to choose the brands which will be financially stable for you, depending on your area.

I’m an assessor.  I access a lot and then I determine what I am going to do.  There are no quick decisions when it comes to offering Pedicure services.  Again, this is serious Business.  We should take our time to determine what best fits your needs and the needs of your clientele.

It's all about me

#3  Don’t offer a wide variety of Pedicure options

I have this discussion with many Salons on a daily basis.  Again, learning from past experiences.  If you offer 3 options ranging in price from $25.00 – $65.00, which option do you think your client is going to request?

In addition, not all Pedicures are created equal, as not all people are created equal.  I can’t tell you how many times we booked a Pedicure for 2 people.  Blocked out an hour each, only to find the two people were GrandMom age 65 and GrandDaughter age 8.  Two completely different services and time frames.

The front desk should be held responsible for their series of questions asked PRIOR to the service being booked.  No different than asking questions when they call for a Hair Service or even a waxing service.

Pricing should be listed as a “start as” price and customized beginning over the phone and finished by the knowledge and Professionalism of the Pedicurist.

#4  Don’t ReUse the same set of tools

I hate to sound like a broken record, but again….speaking from experience, you should have an alternating sets of tools.  There is absolutely no way you can properly clean and disinfect one set of tools between clients.  A good majority of you use disinfectants which require a minimum of 10 minutes contact time.  By the time you scrub, dry and disinfect……it’s just too close.

#5  Don’t underestimate your value

The biggest thing I see which happens in our Industry is underestimating the value of a Nail Technician.

Besides the fact we physically go to school to learn, study and take a test to pass, we also have to stay updated and current with health concerns.  Our feet of today are entirely different than 50 years ago.  Our environment has changed.  External influences are greater and the risk of infection is serious….serious….serious.

There is time involved in staying educated.  There is money involved in staying educated. There is passion involved in staying educated.  If we want to change our image to the outside world, we must first change our image to ourselves.

#1 – How much do you want to make an hour?

In my past life at my Salon, I would ask possible team mates this question in their interview.  “I don’t know” is not an acceptable answer.  What are you worth?  there is no right or wrong number to this.

#2 What is your service cost?

Surprisingly, most people don’t know.  It’s imperative to know for so many reasons, and figuring your Service value is one of them.

#3 What is your square footage rate?

Another number many people don’t know.  If your rent is $1000 per month and you have 500 sq feet, you need to make sure that every square foot of that space is bringing in at least $2.00 per square foot.  If your Pedicure service area is 100 sq feet, you need $200.00 per month just for that area.

These are just a couple of items you should look at in putting a $$$ amount on paper.  I haven’t read it myself, but It is my understanding there is a very good book by Tina Alberino talking of this very subject.  I highly suggest you look into it.

My main point here, is to help you realize….you are worth more then you think.  Now is the perfect time of year to re-evaluate, organize, ask the difficult questions (of yourself) and make some hearty changes moving into 2019.

In addition, plant those seeds.  Harvesting at this time of year reaps all that you can sow.

CJ, President

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Glance Around You!

I’m sitting in my office on a relatively calm Friday afternoon. Shipments are done, the phones are quiet, it’s close to closing time.
I take a deep breath as the calm feels pretty good. I look around my office at the multitude of certificates I have on the wall, framed articles of past accomplishments, product posters, catalogues, Mfg. samples, motivational quotes and stacked invoices.
I’m reminded by all the above, these things….the people behind these things…..is the reason I am where I am today.

I’m reminded…..I should glance more often.

Many of you probably don’t know my story. My story of why I chose to be a Distributor specializing in Foot Care. My story as to why I don’t take a product on to sell, I take it on to Educate. My story being you, in your shoes and how I truly relate, My story of why I continue to fight the naysayers, the shit kickers, the obstructers.  My story of Passion for loving what I do and how helping you learn, helping you grow…..is my true passion.

iSpa Salonmages

It’s a long story but I started in the Beauty Business in 1987 when I friend of mine asked me to help her find a buyer for her Salon.  I told her to “make me an offer I can’t refuse”.  She did.  In June of 1987 I owned a very successful Office Supply store(s) and suddenly found myself the owner of a Nail Salon.

The Salon did very well for me.  Eventually the Office Supplies took a back seat, I qualified myself as a licensed Nail Technician and within 2 years I went from Nails only to Full Service.  I employed an amazing team members of which 11 stayed with me for 16 years.  I owned the Salon for 24 years.

Within the first 2 years of owning my Nail Salon, I was introduced to the world of Education within the Beauty Industry.  I immediately fell in love and never looked back.  As an Educator I was able to still manage and work at my Salon all while traveling around the Country working Trade Shows and teaching other Salon owners, team members, Distributors and Sales people.  I literally had the Best of Both Worlds.

In 2008 is when I literally feel like I found my calling.  2008 is when I was introduced to Footlogix.  I had never heard of this Company before and now my Salon, my team, was host to 35 Show host, Models and Show assistants of the Home Shopping Network.  KVG Group was introducing the Footlogix brand to HSN and we were the location they chose to do it.

Footlogix5x5

It was that event, the Footlogix brand which began the path of where I am today.

I instantly became a Distributor for the brand, followed by their National Sales Director.  This position brought me all over the Country to help bring awareness to the brand, along with awareness to the importance of feet.

It was this position which helped me on my own personal quest.  My quest to help our Beauty Industry, help our Country realize the importance of Nail Technicians.  To bring our Technicians from being the bottom man on the totem pole to the top.  To help our Technicians grow.  To help everyone realize we aren’t just Nail Technicians, we are the first responders.   My mission is to;

“Provide the Nail Technician the Education, the Attention and the

Support they need to safely and properly service their clients”.

After 5 years of working with Footlogix, it was time for me to leave my Salon, leave my position with Footlogix and focus on my distribution Business.  Why?  There was so much more I wanted to do.  I felt I could do more on the outside then I could on the in.

The move proved to be beneficial for me as I dwelled more into Education.  However, it was also my relationship with Footlogix which introduced me to Medilogics as well as Micrylium.  2 Canadian Companies affiliated through the NASP program owned by KVG Group.

As I started to grow with these 3 brands, I came to the realization that teaching people about feet, teaching them about the importance of taking care of their feet, helping them (YOU), help your clients realize their feet carry them around for a lifetime.

As the Footlogix brand grew, so did their presence in the big box stores and Amazon.  I saw the forest through the trees.  I knew I had to expand my venue and begin offering other alternatives.  The struggle being, I’m a firm believer in Urea based products and products which are safe for the Diabetic.

It took me 10 months to find a new brand.  A brand which again is Urea based, safe for the Diabetic.  LCN.  To give credit, where credit is due.  It was a post on SM by the infamous Nellie Neal which drew me to LCN.

LCN at that time, was widely known for their nail products.  I wasn’t interested in the nail products, I was only interested in their Foot Care.  I don’t hesitate to say…and proudly….Centre for Beauty Salon Supply was an intricate partner in bringing LCN Foot Care to the forefront in the USA.

LCN urea foot care

As I move forward with the LCN brand, I also realize the challenges of competing for the same clients.  Our nail industry is so different than our hair industry.  It’s this difference, that i’ve come to realize which…..brought me to the path of PodoSafe.

PodoSafe is the most recent brand i’ve brought into my Distribution.  It too is Urea based, safe for the diabetic.  It’s a product we can Educate into Salons as well as branch into the Podiatry Industry.  PodoSafe can open doors of opportunity for specialized growth.

Podosafe Slider Pagev4

Going back to “Glance around”, as I glance around my office, I realize it was everyone above which has made me the person I am today.  It’s all of the Mfg’s I represent which have challenged me to be more creative, more assertive and more knowledgeable.  It is each and everyone of them which have had a part in directing me to where my passion is and what I am passionate about doing.  Each challenge, good or bad, has formed my growth.  They have pushed me to search out new resources (my greatest assets).  They have pushed me to study, to investigate, to have patience.  They have carved my path towards my next direction.

So, I encourage you during this time of year, to sit back and “glance around”.  It isn’t just the good things which have made you what you are today, it’s all the challenges, the trials and tribulations.  It’s not just the people or the brands you love, it’s also the ones you hate.  Be thankful!

Centre for Beauty Salon Supply has some exciting things to share as we move into 2019.  Our brands are growing Nationally and Globally, and we plan to continue to be a part of all their growth.

We plan to bring you continued Education and continued awareness of why YOU are important in this industry.  Centre for Beauty Salon Supply is planning to help change the way our Industry is viewed by the outside world….one Technician at a time.

Join us in 2019.  Follow us on Social Media.  Stay tuned for our classes on Foot Care including “an introduction too”, “foot care in oncology” “Missing Pieces” “Dr. referrals” and more.  And, don’t forget

 

Take that pause, glance around and be Thankful

CJ Murray, President

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There are various ways to increase our $$$$$

Change….make or become different!

This is the term I think of every time I think about what to write in my Blog.
Change is inevitable, change is difficult.
Many people don’t like and can not adapt to change.
However, when it comes to Business, change should be the one constant.
Change is the one thing that can keep you interesting,
the one thing to keep you motivated and the one thing to increase your bottom line.
Without change, Businesses get stagnant, they get boring which in turn, can cause you to loose clients.

Harking back to my days in my Salon.  I think about the countless number of hours we spent on decorating for the Holiday’s.  Not just the big ones…all of them.  There were times where I felt I just couldn’t do it anymore.  But, when our clients came in and saw our luxurious Salon turned into a haunted house, or how we honored our Veterans, our Mother’s, our Fathers and how we celebrated at every chance we could get…..they appreciated it and it 100% brought in increased revenue.  The change woke them up.

I also remember the days when even I would get bored with my services.  It seemed to be the same thing over and over again.  A full set, a Fill, a Pedicure.  Maybe a Polish Change here and there, and even possibly a Manicure.  the same mundane work schedule everyday.  Yes, we offered Paraffin dips, Hot Stones and such, but the process was all the same.  What made me different?  What kept my clients from getting bored?  I constantly changed the delivery process.  Whether it was to honor a Holiday or offer a special cocktail or lunch deal.  The change did us all good and yes…..it woke my clients up and increased our revenue.

There are so many more options these days then there were when I had my Salon.  We have more improved solutions for calluses and foot care.  We have anti-aging solutions as basic services and/or add ons.  We have choices for exfoliants, for masks.  We have endless selections of nail color along with acrylic colors along with gel polish colors.  We have glitter and 3D nail art.  We have we have………..the selections and/or solutions go on and on.

This phenomenon is not ending.  The choices we have these days are mind boggling.  Once you think you have found the newest and the greatest.  The next newest and greatest thing comes along. Change….it’s inevitable.  And, don’t think for one moment, these Mfg’s don’t know what they are doing.  They change products constantly.  They keep you excited.  They increase revenue.

 

CHANGE CHANGE CHANGE CHANGE

As we head into the last two months of 2018, I hope by now, you have at least thought about your Marketing plan for 2019.  Change is new and exciting.  We should always go into a New Year with new and exciting changes.

For Centre for Beauty, changes you will see

  • Monthly webinars.  We are changing it up a bit.  Product knowledge will always be available, but we plan to present more specialized topics.
  • Trade shows.  We will be present at the shows we have always done, but we plan to attend more shows to bring our brands closer to you.
  • Brand Champions.  Centre for Beauty is actively looking for Champions of our brands.  Brand Champions who will specialize in one specific brand in an effort to bring you the best information and the best education to help you build your Foot Care Business.
  • Free Freight Friday highlights.  We will continue our Free Freight Friday offer, the 1st Friday of every month.  Beginning January, we will highlight one product each month offering detailed information with amazing savings.
  • Podiatry.  Centre for Beauty is breaking into the Podiatry market.  Our plan is to learn new and exciting processes, learn and share what Podiatrists expect from our Technicians and to solidify a concrete referral process to help our Salons build a referral alliance.

These are just a few of the “changes” Centre for Beauty is planning to offer our clients in an effort to offer the best in Education needed by you (our Salons) to grow your Foot Care Business.

CHANGE IS GOOD

What changes can you make in your Salon?

  • Change your menu.  Revise the wording, the descriptions.
  • Change your processes.  Love the products you use?  Look for different ways to present them.
  • Highlight your strengths.  Do you go over and above in your cleaning and disinfection procedures?  Make a big deal over it.
  • Offer a new service.  Get away from the same ole thing.  Dare to be different.
  • Monthly offers.  Nail color of the month.  Highlight a retail product.

The ideas are endless.  Clear your head of the old ways, the old days and get your mojo going.  Be more creative then your competition and keep your clients excited about what might come next.

We look forward to closing a very successful year and even more so, we look forward to helping you with and through your changes in the coming year.

Change is constant.  Embrace it.  

Make it happen and watch your bottom line grow.

CJ Murray, President

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