Archives for November 2018

Glance Around You!

I’m sitting in my office on a relatively calm Friday afternoon. Shipments are done, the phones are quiet, it’s close to closing time.
I take a deep breath as the calm feels pretty good. I look around my office at the multitude of certificates I have on the wall, framed articles of past accomplishments, product posters, catalogues, Mfg. samples, motivational quotes and stacked invoices.
I’m reminded by all the above, these things….the people behind these things…..is the reason I am where I am today.

I’m reminded…..I should glance more often.

Many of you probably don’t know my story. My story of why I chose to be a Distributor specializing in Foot Care. My story as to why I don’t take a product on to sell, I take it on to Educate. My story being you, in your shoes and how I truly relate, My story of why I continue to fight the naysayers, the shit kickers, the obstructers.  My story of Passion for loving what I do and how helping you learn, helping you grow…..is my true passion.

iSpa Salonmages

It’s a long story but I started in the Beauty Business in 1987 when I friend of mine asked me to help her find a buyer for her Salon.  I told her to “make me an offer I can’t refuse”.  She did.  In June of 1987 I owned a very successful Office Supply store(s) and suddenly found myself the owner of a Nail Salon.

The Salon did very well for me.  Eventually the Office Supplies took a back seat, I qualified myself as a licensed Nail Technician and within 2 years I went from Nails only to Full Service.  I employed an amazing team members of which 11 stayed with me for 16 years.  I owned the Salon for 24 years.

Within the first 2 years of owning my Nail Salon, I was introduced to the world of Education within the Beauty Industry.  I immediately fell in love and never looked back.  As an Educator I was able to still manage and work at my Salon all while traveling around the Country working Trade Shows and teaching other Salon owners, team members, Distributors and Sales people.  I literally had the Best of Both Worlds.

In 2008 is when I literally feel like I found my calling.  2008 is when I was introduced to Footlogix.  I had never heard of this Company before and now my Salon, my team, was host to 35 Show host, Models and Show assistants of the Home Shopping Network.  KVG Group was introducing the Footlogix brand to HSN and we were the location they chose to do it.

Footlogix5x5

It was that event, the Footlogix brand which began the path of where I am today.

I instantly became a Distributor for the brand, followed by their National Sales Director.  This position brought me all over the Country to help bring awareness to the brand, along with awareness to the importance of feet.

It was this position which helped me on my own personal quest.  My quest to help our Beauty Industry, help our Country realize the importance of Nail Technicians.  To bring our Technicians from being the bottom man on the totem pole to the top.  To help our Technicians grow.  To help everyone realize we aren’t just Nail Technicians, we are the first responders.   My mission is to;

“Provide the Nail Technician the Education, the Attention and the

Support they need to safely and properly service their clients”.

After 5 years of working with Footlogix, it was time for me to leave my Salon, leave my position with Footlogix and focus on my distribution Business.  Why?  There was so much more I wanted to do.  I felt I could do more on the outside then I could on the in.

The move proved to be beneficial for me as I dwelled more into Education.  However, it was also my relationship with Footlogix which introduced me to Medilogics as well as Micrylium.  2 Canadian Companies affiliated through the NASP program owned by KVG Group.

As I started to grow with these 3 brands, I came to the realization that teaching people about feet, teaching them about the importance of taking care of their feet, helping them (YOU), help your clients realize their feet carry them around for a lifetime.

As the Footlogix brand grew, so did their presence in the big box stores and Amazon.  I saw the forest through the trees.  I knew I had to expand my venue and begin offering other alternatives.  The struggle being, I’m a firm believer in Urea based products and products which are safe for the Diabetic.

It took me 10 months to find a new brand.  A brand which again is Urea based, safe for the Diabetic.  LCN.  To give credit, where credit is due.  It was a post on SM by the infamous Nellie Neal which drew me to LCN.

LCN at that time, was widely known for their nail products.  I wasn’t interested in the nail products, I was only interested in their Foot Care.  I don’t hesitate to say…and proudly….Centre for Beauty Salon Supply was an intricate partner in bringing LCN Foot Care to the forefront in the USA.

LCN urea foot care

As I move forward with the LCN brand, I also realize the challenges of competing for the same clients.  Our nail industry is so different than our hair industry.  It’s this difference, that i’ve come to realize which…..brought me to the path of PodoSafe.

PodoSafe is the most recent brand i’ve brought into my Distribution.  It too is Urea based, safe for the diabetic.  It’s a product we can Educate into Salons as well as branch into the Podiatry Industry.  PodoSafe can open doors of opportunity for specialized growth.

Podosafe Slider Pagev4

Going back to “Glance around”, as I glance around my office, I realize it was everyone above which has made me the person I am today.  It’s all of the Mfg’s I represent which have challenged me to be more creative, more assertive and more knowledgeable.  It is each and everyone of them which have had a part in directing me to where my passion is and what I am passionate about doing.  Each challenge, good or bad, has formed my growth.  They have pushed me to search out new resources (my greatest assets).  They have pushed me to study, to investigate, to have patience.  They have carved my path towards my next direction.

So, I encourage you during this time of year, to sit back and “glance around”.  It isn’t just the good things which have made you what you are today, it’s all the challenges, the trials and tribulations.  It’s not just the people or the brands you love, it’s also the ones you hate.  Be thankful!

Centre for Beauty Salon Supply has some exciting things to share as we move into 2019.  Our brands are growing Nationally and Globally, and we plan to continue to be a part of all their growth.

We plan to bring you continued Education and continued awareness of why YOU are important in this industry.  Centre for Beauty Salon Supply is planning to help change the way our Industry is viewed by the outside world….one Technician at a time.

Join us in 2019.  Follow us on Social Media.  Stay tuned for our classes on Foot Care including “an introduction too”, “foot care in oncology” “Missing Pieces” “Dr. referrals” and more.  And, don’t forget

 

Take that pause, glance around and be Thankful

CJ Murray, President

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There are various ways to increase our $$$$$

Change….make or become different!

This is the term I think of every time I think about what to write in my Blog.
Change is inevitable, change is difficult.
Many people don’t like and can not adapt to change.
However, when it comes to Business, change should be the one constant.
Change is the one thing that can keep you interesting,
the one thing to keep you motivated and the one thing to increase your bottom line.
Without change, Businesses get stagnant, they get boring which in turn, can cause you to loose clients.

Harking back to my days in my Salon.  I think about the countless number of hours we spent on decorating for the Holiday’s.  Not just the big ones…all of them.  There were times where I felt I just couldn’t do it anymore.  But, when our clients came in and saw our luxurious Salon turned into a haunted house, or how we honored our Veterans, our Mother’s, our Fathers and how we celebrated at every chance we could get…..they appreciated it and it 100% brought in increased revenue.  The change woke them up.

I also remember the days when even I would get bored with my services.  It seemed to be the same thing over and over again.  A full set, a Fill, a Pedicure.  Maybe a Polish Change here and there, and even possibly a Manicure.  the same mundane work schedule everyday.  Yes, we offered Paraffin dips, Hot Stones and such, but the process was all the same.  What made me different?  What kept my clients from getting bored?  I constantly changed the delivery process.  Whether it was to honor a Holiday or offer a special cocktail or lunch deal.  The change did us all good and yes…..it woke my clients up and increased our revenue.

There are so many more options these days then there were when I had my Salon.  We have more improved solutions for calluses and foot care.  We have anti-aging solutions as basic services and/or add ons.  We have choices for exfoliants, for masks.  We have endless selections of nail color along with acrylic colors along with gel polish colors.  We have glitter and 3D nail art.  We have we have………..the selections and/or solutions go on and on.

This phenomenon is not ending.  The choices we have these days are mind boggling.  Once you think you have found the newest and the greatest.  The next newest and greatest thing comes along. Change….it’s inevitable.  And, don’t think for one moment, these Mfg’s don’t know what they are doing.  They change products constantly.  They keep you excited.  They increase revenue.

 

CHANGE CHANGE CHANGE CHANGE

As we head into the last two months of 2018, I hope by now, you have at least thought about your Marketing plan for 2019.  Change is new and exciting.  We should always go into a New Year with new and exciting changes.

For Centre for Beauty, changes you will see

  • Monthly webinars.  We are changing it up a bit.  Product knowledge will always be available, but we plan to present more specialized topics.
  • Trade shows.  We will be present at the shows we have always done, but we plan to attend more shows to bring our brands closer to you.
  • Brand Champions.  Centre for Beauty is actively looking for Champions of our brands.  Brand Champions who will specialize in one specific brand in an effort to bring you the best information and the best education to help you build your Foot Care Business.
  • Free Freight Friday highlights.  We will continue our Free Freight Friday offer, the 1st Friday of every month.  Beginning January, we will highlight one product each month offering detailed information with amazing savings.
  • Podiatry.  Centre for Beauty is breaking into the Podiatry market.  Our plan is to learn new and exciting processes, learn and share what Podiatrists expect from our Technicians and to solidify a concrete referral process to help our Salons build a referral alliance.

These are just a few of the “changes” Centre for Beauty is planning to offer our clients in an effort to offer the best in Education needed by you (our Salons) to grow your Foot Care Business.

CHANGE IS GOOD

What changes can you make in your Salon?

  • Change your menu.  Revise the wording, the descriptions.
  • Change your processes.  Love the products you use?  Look for different ways to present them.
  • Highlight your strengths.  Do you go over and above in your cleaning and disinfection procedures?  Make a big deal over it.
  • Offer a new service.  Get away from the same ole thing.  Dare to be different.
  • Monthly offers.  Nail color of the month.  Highlight a retail product.

The ideas are endless.  Clear your head of the old ways, the old days and get your mojo going.  Be more creative then your competition and keep your clients excited about what might come next.

We look forward to closing a very successful year and even more so, we look forward to helping you with and through your changes in the coming year.

Change is constant.  Embrace it.  

Make it happen and watch your bottom line grow.

CJ Murray, President

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