Archives for June 2019

What You Should Know about the Nellie Kit!

Perfection, Amazing, Beautiful, Artistic...these are just a few of the words to describe the finished product we have seen of the work which Nellie Neal performs on his clients.
When I first met Nellie Neal, several years back at an Advanced Pedicuring class Centre for Beauty hosted which Nellie attended, I can't even describe my first impressions.
Here, sitting in front of me was this young, flamboyant, male licensed Nail Technician speaking grandeur about an Industry he fell into, loved and was bound and determined to make a name for himself in it.
Looking at him then, this larger then life man with lot's of hair....I never in my life imagined how much I would truly respect him.
It has been an absolute pleasure of mine, to see this young, inexperienced man grow into an Industry Icon. His success only contributed by his yearn for education, his desire for perfection, his passion for helping others and his mission to not just be the best he can be.....but to be the BEST - period.
For these reasons I decided to name our new GERMANIKURE pedicure kit
"The Nellie Kit"
Not only because the tools included are specifically what Nellie uses in his pedicures. Also, because like Nellie these tools are the BEST...period

The Nellie kit includes 7 tools Nellie uses too perfect his perfect polished toenails.Each tool has a specific purpose, all with producing the absolute finest result;

 

  1. Nail clipper #4712
  2. Tapered cuticle nipper #r157
  3. Ingrown nail nipper #p183
  4. Cuticle pusher #i02
  5. Ingrown nail file#p02
  6. Double sided excavator #p03
  7. Double sided cleaner #p10
    1. Like many, Nellie doesn’t like to use the large nail nippers if he doesn’t have to.  Therefore, on the majority of his clients he is able to use the #4712 Nail clipper on their toenails.  According to Nellie, the cut is not only clean the sharpness of the clipper means you don’t have to press hard to make the cut.  What he particular likes is not having to constantly replace is nail clippers that would constantly rust.  The GERmanikure clippers, like all their tools are stainless steel, guaranteed for life and can be placed in an Autoclave.

  1. Nellie has learned the dangers of cutting the proximal nail fold.  Just don’t!  Therefore, the benefit of the Tapered cuticle nipper is the ability for him to target the tiniest of PNF (waving) at him left on the nail plate.  The fact they are tapered and it’s sharp edges gives him precise accuracy, making sure he doesn’t clip any live tissue.

  1. When using an ingrown nail nipper, Nellie states the importance of knowing what you are doing.  Education is very important when it comes to ingrown nails.  You need to know when to proceed and when to refer to a Medical Professional.  The GERmanikure ingrown nail nipper will allow you to gently and precisely clip any excessive skin or nail which is “stuck” in the nail fold, causing your client discomfort.

  1. So many of our clients have trouble with the edges of their nail growing into the corner edge of the nail fold.  It’s hard to get a perfectly shaped and perfectly cut nail without slightly manicuring the edges of the nail.  The Ingrown nail file allows you to get precisely in that spot and gently file down the corner of the nail growing into the nail fold.

  1. The Double sided excavator, also known as a double spoon, is shaped perfectly for cleaning around the nail fold and under the nail plate. The dynamics of this tool allows for gentle “spooning” of anything (skin-sock fuzz) caught in the nail folds.  It is a great tool to use with your favorite cuticle softening product which softens the hard skin and allows you to work without causing any discomfort.  The tool gently slides along the nail fold and will catch any spicular left behind.

  1. The double sided cleaner is a new tool in my repertoire of tools.  This tool is used to clean over the nail plate to remove any keratin which may be left on the nail.  Making sure the nail plate is clean and smooth, is the secret to Nellie’s polished to perfection toenails.

We all have our favorite tools which we find, works best for you.  I respect that.  However, I can tell you from my own personal experience, when I watch Nellie work, there is a synchrony to his Techniques.  His tools dance for him and help him produce the finest symphony possible.

Sound corny?  Maybe!  However, ask any Chef, Dr. Or Carpenter.  Without the right tools…you will never hear Perfection, Amazing, Beautiful or Artistic.

HAVE YOU BROUGHT YOUR SEXY ON?

CJ Murray, President

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Why you should choose your tools wisely! Introducing GERMANIKURE!

I know this isn't the first time you have heard me say this, and I promise you....it won't be the last.  How would you feel if your hairstylist took out a pair of plastic, paper cutting shears to cut your hair?

The tools we use in the Pedicure room are as important as the

products we choose

Our tools are an extension of who we are.  Very much like Gordon Ramsey and many other famous chefs, who choose their kitchen tools carefully.

The proper tools can make our job easier.  The proper tools will last a lifetime.  The proper tools will place the safety of our clients first.

Centre For Beauty has always carried quality tools.  However, like the skin on our feet and the products we use to manage them, over the past 50 years they have changed.  Mfg's have learned to create stronger, longer lasting, safer tools for us to use in our service rooms.  Centre For Beauty has realized this and began a three(3) year process of learning and testing more improved  tools to offer in our Distribution.

We are tickled pink to introduce you to GERMANIKURE!

I am not going to sugar coat this.  The purchase of a good quality set of tools is a huge, expensive decision.  It’s a decision you don’t want to regret making.  It’s an investment.  

What do I personally recommend you  look for when choosing tools?

#1. Are they service specific? - You don’t want to use cuticle nippers to cut the toenails

#2. Are they stainless steel? - Many implements are plated, not true stainless steel.  These will rust.  In addition, like anything, the level or quality of s/s makes a difference.

#3. Can they be sterilized to the highest degree? I caution you, please think ahead.  You may not be able to afford an autoclave today, therefore you don’t gravitate towards tools which can be autoclaved.  However, we never know what the future may hold.  Think through this process carefully.

#4.  Are they safe? -  This is something new we have in our Pedicure industry which we either didn’t have, or weren’t aware of.  There ARE diabetic specific tools.  We are always taught NOT to cut the toenails of a diabetic, we file.  Much of that reason is because of the tools we typically use.  However, there are diabetic safe and friendly tools specifically designed for that purpose.

#5.  Are they guaranteed? - Manufacturer support is peace of mind.  Find tools which offer a guarantee but also offer ease of management in the event you need to use that guarantee?

#6.  Sharpening? -  In my years of growing up in the Salon, I sharpened my tools once.  Why?  Because the Company that sharpened them ruined them.  I refused to ever let that happen again.  Does the tools you choose offer a Manufacturer sharpening process or guarantee?

#7.  Pricing! -  Although pricing shouldn’t be your number 1 concern, don’t get ripped off.  If the price is too good to be true….run the other way.  Pricing should be moderate and conducive to the tools you are purchasing.

What do I personally  look for when choosing tools for you?

As I always do, my 3 criteria are;

#1 Quality

#2 Mfg’s support

#3 Pricing

Let me introduce you to GERMANIKURE

 

Superior steel, ergonomic design, and an anti-glare rust-free finish are just a few important features of the GERMANIKURE product line. Crafted ethically and without waste, they take the idea of good living beyond simply making good products. They craft their products with an eye to the future and a heritage in mind; not just in the tools you use and pass down, but also with an eye to the environment we will leave after us. All their factories produce their tools with a smaller carbon footprint and less waste than ever before and they are always looking for new innovative ways to make not just the tools better, but our world as well.

 

  1. Handmade in Germany
  2. Surgical grade steel; high carbon stainless
  3. Guaranteed for life; tested, sharpened by hadn’t and guaranteed to be free from any defects In materials and workmanship
  4. Solingen sharpened; every GERmanikure implement is sharpened by Soligen artisans
  5. Free lifetime sharpening; Sharpened ad maintained at the Soligen factory in Germany
  6. GERMANIKURE care; High quality products with conscious decisions.  No child labor, planned obsolescence, unfair pay or plastic packaging -  They never use plastic in their packaging.

The world produces 300 million tons of plastic every year, and only 10% of that is recycled. The rest ends up in landfills and oceans, leaking pollutants into the ground and water sources while taking centuries to decompose. Please join them in helping our world, one piece of plastic at a time.   It doesn’t make the news, but the sharp truth is: the grooming tool industry is heavily supported by child labor. It is well known that Pakistan is a major producer of grooming tools sold in the U.S. The child labor laws in Pakistan state that children under 14 years old cannot work in factories or any job deemed hazardous, yet there are an estimated 11 million child laborers in Pakistan alone under 14 years of age, and most of these children are sitting on moldy floors, operating heavy machinery, and performing hazardous jobs like grinding scissors, polishing tools, or sharpening blades. While not every factory in Pakistan operates under such questionable ethics, enough of them do to warrant careful consideration. 

No child labor is ever used in the manufacturing, packaging, or distribution of GERmanikure products.

In addition

Hand-hammered blades - Allows for perfect curve adjustment, ensuring flawless cutting

Hand-Set screw - no machines.  Every implement is assembled by hand for perfect tension

Leather protected - Leather is a naturally cushioning material.  Each implement comes in a soft leather case which helps protect your implements against nicks and scratches.

Join me in welcoming these tools into your Salons/Spas.  Not only help you but help your clients, help the world.

Look for our introductory special coming to your email box shortly

What will you see?

  • The Nellie set - purchase the entire set Nellie Neal uses in his Pedicure service, producing the absolutely flawless results he gets
  • 10% off individual tools
  • The diabetic set - NEW to our market
  • An additional 10% if you send us back your old tools

CJ Murray, President

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3 Money Making Ideas for your Nail/Pedicure room

I would first like to give a shout out to all our customers who came by our booth at the Premiere Orlando Show.  It is always a pleasure to either see you again or put a name to a face.  Your support is truly appreciated.

I would also like to thank the team at Life of Riley Salon Supply for the 3rd year in a row, keeping me a part of their family.  The support their entire team gives me goes over and above the call of duty and I sincerely appreciate them all.

One of the things I love about these Trade Shows is what I continue to learn from all of you.  The questions which are asked can be very thought provoking and the inter-action between Technicians from all over the Country attending our classes is truly a learning experience in itself.

There was a common denominator amongst our Nail Technician/Salon Owner Beauty community.  "How do I make more $$$ and continue to do what I love to do?

This is a very fair and concerning question.  As a licensed Nail Technician myself for 30 years, I understand the challenges of making more $$$$ in the Nail world.  Even more so, I understand the challenges of trying to be different.....than the many choices of Salons our clients have.

There are a whole ton of ideas scrambling though my head right now.  I want to focus on one(1) very simple, very cost effective and very visibly effective to our clients.  The "Youth Treatment" by LCN.

 

Words for blogv2

SKEPTISIM:  By definition "doubt as to the truth of something".  

I use this word because this is one(1) sign of a successful man or woman. I also use this word because this is how I approach every brand and/or item I choose to bring in to Distribution.

The "Youth Treatment" products have been available by LCN for quite a while now. I was and really still am thrown off by the name. However, as I have searched more into the product and what it actually does, I find myself building excitement to share how amazing this product actually is.

It not only can add more $$$ into your treatment rooms (all of them), it can add more $$$ into your retail arena. Brilliant....just Brilliant.

What is 'YOUTH TREATMENT" products?

To begin with, let's forget about the name.  It doesn't do it any justice.  Simply put, this is an add on service you can add in "any" of your treatment rooms AND it is also an at home treatment to add $$$ to your retail.

Youth Treatment Peeling Powder and Youth Treatment Spot Remover.

Wilde Cosmetics has brought the  power of enzymes and brightening ingredients to peel back time and give hands a more youthful appearance. Enzymatic peeling powders are an effective way to breakdown the flaky dead skin cells that make the back of hands look dull, while the effective treatment spot removers address the years of damage from the sun that appears in the form of unsightly age spots.

YOUTH TREATMENT PEELING POWDER

Rejuvenates the skin with the power of enzymes.  Enzymatic active ingredients breakdown lipids or the "glue" that keeps dead skin cells together allowing for a gentle exfoliation.  With this breakdown of lipids, the peeling powder then properly prepares the skin to better absorb serums such as the YOUTH TREATMENT SPOT REMOVER or our ANTI AGE LIFTING CONCENTRATE.  Results are visible after one(1) treatment.

YOUTH TREATMENT SPOT REMOVER

Regain blemish free skin the the spot remover.  Contains brightening ingredients to visibly lighten pigmentation and age spots.  Results are visible with 4 weeks.

 

 

 

Hand care LCN

What is exciting to me about this besides its effectiveness, is the ability to take this treatment from a mere $10.00 upgrade or go to the top and make it a $50-$75.00 service.  Remember.....always start higher and promo them.

 

BASIC MANICURE 'ADD ON"

Don't think you can sell an "Anti Age" manicure?  Don't want to add any time to your existing services?  This is for you!

The Youth treatment peeling powder adds less than 5 minutes to your existing manicure. And, processing time is utilized perfectly.

  1. Cleanse and sanitize your clients hands
  2. Remove polish
  3. Apply YT Peeling powder on both hands and arms
  4. Proceed with manicuring of the nails
  5. Remove peeling powder with heated towels
  6. Perform hand and arm massage
  7. Clean nails and polish as desired

HINT:  Use this same process in your Pedicure room and upgrade a simple polish change.

DO YOU OFFER THE "ANTI AGE" MANICURE?  NO PROBLEM!  THIS IS A PRFECT UPGRADE

If you already offer our Anti Age manicure service, you can now upgrade to a "skin brightening/toning" treatment.

Simply replace your Anti Aging lifting concentrate serum with the YT peeling powder.

DO YOU UPGRADE IN YOUR SKIN CARE OR MASSAGE ROOMS?

Now you can.  This YT service is an exceptional way for your Massage Therapist and Skin Care specialist to earn more $$$ with really not much added time.

Simply apply the YT peeling powder in your skin care room while waiting on a mask treatment to dry on your skin care client.

In your Massage room add a YT service prior to massaging the lower extremities.  Finish with a heated towel and a hand/arm massage.

Hmmmm......sounds all so relaxing.


 

Here are some variations on how to charge for the service making $$$ in both service and retail.

Hold onto your hat.  The treatment cost for this service is only $2.50. The spot remover for at home care is only $6.50.

  1. Basic add on $10.00
  2. Add a YT service and include the Spot Remover treatment which you give yo your client....add $25.00
  3. Sell the YT Spot Remover retail for $13.00

How can you NOT want to offer this service?  No more time, minimum cost for a healthy return.

BE DIFFERENT!  

CJ Murray, President

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