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A touch from the unknown

I got to thinking this week about how I am always dictating about Education, Education, Education. How I base my Business on Education based Marketing and how so many of you trust my thoughts, my opinions and trust I will lead you in the right direction.

I don't really think about it too much, because this is who I am.  I like to learn, I like to share and I especially welcome the opportunity to touch someones life in a positive way.

However, with all that has happened over the past few weeks, and my desire to continue to do what I always do, I realized how important it might be to share with you where all my "wisdom" comes from.

I'd like to say it's innate, and I do believe a lot of it is.  The reality though, it comes from the exact way that you learn from me.  Reading what I write.  Learning from what I share.

For as long as I can remember, I was always a learner.  It wasn't until I went through hard times in late 1999-2000 that I turned to all facets of learning.  I turned to books on many topics.  I took classes and learned as much from the internet that was available to me at that time.

I soon discovered when I read and kept learning, I felt continuously fulfilled.  I felt motivated, I felt informed, I felt more confident, I felt stronger.

Even in my life now, and what a different life it is, if I don't continuously feed the desire in me to read and learn....I feel empty.  I stifle myself and I just can't get my juices flowing.

The idea of never bettering myself just never occurs to me.

A while back, I wrote a Blog of which Jane Moorehouse of the Beauty Industry Report reached out to me about. She commented on the blog and recommended a book written by a friend of hers John Dijulius.  The book is named "The Relationship Economy".

I decided to order the book and began reading it. This was about 3-4 months ago and I still haven't made it through the whole book. No reason, just haven't had a whole lot of time to just sit and read.

However, when I do get my 30 minutes of quiet time, I pick up the book and there is always something that makes me either relate, makes me think, gives me inspiration for an article or just gives me that ah ah moment.

I started again on my 30 minute reading journey and decided there were so many things I could share, especially now.

Therefore, I began at the beginning and here are a few food for thoughts!

There are skills we can develop, however, there is one that has the biggest impact on us both personally and professionally.

The ability to connect with others

Cutting edge innovation use to have a longer shelf life. However, in our world as it exist, many of your competitors can replicate your innovations and quickly reduce any temporary advantage you had on the market.

The connection between the two above quotes from the book is almost surreal considering todays times.

Because we can't physically connect with people, we have to depend on our cutting edge technology for survival. Or do we?

Are you reaching out to your clients by any other means besides text and email?

Reading through these excerpts I highlighted, has reminded me as well....we can't just depend on Social Media or Technology to stay connected.  Brace yourself LOL, you'll be getting a phone call from me soon.

Displaying RBF gives customers a perception of what your mood is

RBF?  "resting bitch face"

A smile is FREE

It cost absolutely nothing to give but can mean the world to the person who receives it.

When I go back to these two very simple statements, It makes me think of scrolling through Social Media.

It's so obvious who is unhappy, miserable and sometimes just downright NOT smiling.

It truly is depressing and have caused me to either delete a person or put them on a 30 day hold.

Think about this

Just because we hide behind the window of our computer, phone or iPad...doesn't mean you can't smile. I often think to myself when I read some of these post, I'm so glad I don't go to that Business. Imagine what the actual clients are thinking.

RBF is more prevalent than we think.

I really do think this is a great time for people to hit the reset button. We should take this time to reflect who we are as a person, who we are as a Business person.

We should take this time to reflect on how we treat others.

We should take this time to reflect on how much we complain, we whine and we act truly ungrateful, even though we are truly blessed.

There are so many great quotes in the book I can't even begin to type them all out. However, there is one that I'm going to leave you with and I encourage you to get the book. I don't know John Dijulius, I don't even know Jayne Moorehouse except maybe meeting her once at a trade show, possibly.

It is a basic reminder....get back to the basics.

Don't concentrate on making a lot of money, but rather on becoming the type of person people want to do business with

ARTHUR HENRY FRIPP

Don't forget to check out our Fun Fancy on line trade show

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Centre For Beauty is always looking for ways to help our Salons

CJ MURRAY, PRESIDENT

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    ????

    I'm beginning my Blog today without a title. I have no idea what my topic is going to be. I just know I need to write.

    I need to write about our fear. I need to write about our attitudes. I need to write something...anything to bring joy. I need to write something to motivate us, to encourage us, to open our creative minds, to bring comfort in a very uncomfortable world.

    I need to help. Yet, I feel helpless. I want to go near a cliff or in an open field and just SCREEEAAAAMMMMM!

    CAN YOU RELATE?

    THINK OUTSIDE THE BOX

    FEAR - our #1 enemy in life.

    I can tell you the exact moment I heard this.

    I told my x-husband I was leaving him. The plan was 2 weeks to get a couple of things settled. Like a place to live.

    He didn't like that plan, and 2 days later came home and said I had 2 days to get out.

    I grabbed what I could. It's funny, looking back...why the heck did I grab my sewing machine? I barely sewed.  LOL

    In any case, 2 days later I found myself sitting on the floor of my new apartment, no furniture yet. Only a lamp, my portable radio, my phone (Motorola flip phone) and a bottle of wine.

     

    I drank the wine as I spoke on the phone to a good friend of mine. He'll never know how much he helped me through those trying times. His wisdom was just mind blowing.

    I thank him daily for his friendship and we haven't talked in about 10 years. No reason, just life.

    Anyhow, much like the way I feel today I was...Scared, excited, uncertain.

    What he said to me in that phone call, literally changed everything for me.

    FEAR WILL STIFLE YOU

    WINE

    I was 40 years old. I wasn't ready for my life to be stifled. It was at that moment where I told myself I would fight the fear. I would NOT let it win. I will stare fear dead on and show em whose boss.

    I have since lived my life in this manner. It never changes.

    My thought was, if I spend my time in a fearful state I will be where I am forever.

    I left my husband for a better life. Now I was going to let fear replace him? NO WAY!

    Once the thought of fear left my mind, shit hit the fan. I'm not kidding.

    • Business started to boom
    • I paid off a debt he left me with
    • I bought a house within 2 years
    • I found ME

    It was so totally awesome!

    IT STILL IS

    ATTITUDE - IS everything!

    Like fear, attitude is a mindset.  You either have a good-positive attitude or you don't. I have literally cut people from my life because they are so draining with a bad attitude.  Negative Nanny or a Debbie Downer.

    I feel that way about SM. There is so much everyone is un-happy about and they spread their bad attitude like the Coronavirus. I can't stand it.

    I know one thing for sure. When and If I have downtime, I will be doing a serious cleaning of my friends and followers. I don't care about the numbers, I care about the quality.

    These people are fun suckers.

    I tell my daughter all the time. You cannot let other people control your attitude, your emotions. THAT is the one thing you do have control of. Don't ever let somebody take it away.

    NEGATIVITY IS CONTAGIOUS - SO IS POSITIVITY

    Our industry is the one and only industry you can take anywhere. Any place in the world we have Beauty Salons, Nail Salons, Spas. WE are the fortunate.

    If you find yourself in a situation to where you have to close. YOU have options. YOU have a talent which will follow you anywhere. WE are the fortunate.

    Larger Salons/Spas are always looking for good talent. Resorts, Casinos and the like. If you can't get right back on your feet on your own.....YOU have options. WE are the fortunate.

    Salon owners are always looking for good talent, loyal teams.  This will NOT change.

    So, let me ask you a question....and be honest with yourself.

    Have you spent this time on Social Media? Are you whining about our President, your Governors, your Landlord?

    Or.......

    • Are you setting up a website, which many are FOR FREE to market and sell products you would generally sell in the Salon?
    • Are you personally contacting your clients to first, see how they are and ask them if there are any questions you can answer in regards to how they take care of their nails and feet?
    • Writing a Blog for your clients?
    • Are you assuring THEM, you will be there when this blows over? Much like your local gym, grocery store or gas station that means a lot to you?
    • Are you planning your attack upon return?
    • Working on a marketing plan?
    • Pulling your group together, if you have one and bind together and listen to all ideas?

    So much can be gained from this. The door has opened. We ALL have to walk through it, get to the other side and be better than we were before.

    Here are a couple of things for you to ponder!

    1. Life of Riley Salon Supply has partnered with Salon Interactive. This is your Amazon of the Salon industry....but better.  As a client of LOR, you have the option to set up an account with SI, link it to your website and your  clients have full access to everything they carry at full retail price. Which, in fact YOU are the one making the sale. I don't know all the details or how it works.  Click on the LOR Salon Supply website for more details.
    2. Centre For Beauty will drop ship for you. When you do make your calls to your clients, have a written routine they can follow to maintain their nails and their feet until they can get back in to see you. You can call me directly, email me or order via our website and have it shipped directly to your client.
    3. There are many options you have in setting up a store. The above 2 or you can go through a Company like Shopify or Ecwid and make your own. It doesn't have to be big or have a lot of items. Start with 10 items you would generally retail and start making some sales.

    The above options will help you through these times and bring some $$$ into your pocket. Something is always better than nothing.

    As you can see, I never did title my blog. Maybe it should be simply called LIFE!

    Life's a bitch...it really is. You can go through it miserably or you can do what Bob Marley says DON'T WORRY, BE HAPPY!

    It's a choice!

    On a side note - life still goes on.  Please join me in wishing my amazing husband a

    HAPPY BIRTHDAY

    CJ Murray, President

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      CREATIVITY IS YOUR SURVIVAL KIT!

      In the midst of the COVID-19 pandemic Centre For Beauty will be operating as usual. Being a small Business does allow for 100% assurance that any and all processes will be taken to keep our products clean and safe.
      With that being said, being a small Business also places us into critical thinking mode. What can we do as a Business to survive the hardships COVID-19 is sure to cause? What can we do as a resource to help our clients through these trying times? What can we do to assure you, Centre For Beauty will continue to offer 100% support.

      One of the reasons I write my blogs is I love the creative part. If there is one thing I miss about being in the Salon is the ability to create. Create exciting events, create imaginative promo's, create excitement amongst my team and my clients. Always being different, always having something going on and the constant that drove my clients to keep coming back.

      I feel strongly this exact attitude is what makes the strong survive during tough times. I know it was a strong factor during the recession and I firmly believe it is a strong factor during this pandemic.

      HOW CREATIVE CAN YOU GET?

      Spring cleaning

      The very first thing I would do as a Salon owner;

      • Designate a day for a FULL Salon cleaning & disinfecting
      • ANNOUNCE it to the world

      The biggest fear with COVID-19 is not just social distancing. It's touching. Touching hands, hugging, touching doors, handles, products etc. etc.

      On a day that your closed (as soon as possible) do an absolute complete overhaul of everything and every where in your Salon. Not just the obvious, EVERYTHING!

      • Door handles
      • Chairs
      • Products
      • Drinking glasses
      • Pens/pencils
      • Everything and anything

      I would email, call, text...whatever works for your Business and let your clients know you are doing this process. Give them comfort in knowing, if they choose to continue to get their services done, you as a Salon owner have gone over and beyond in making sure they are safe.

      The next thing I would do;

      Spread out your appointments. Instead of bringing a client in every 60 minutes, add an extra 15.

      • This will allow for one client to leave before another client arrives. Social distancing.
      • This also allows for you to do a complete wipe down "again" of everything that was just touched. Door handles, products, pens etc.

      Will this be a challenge? Take more time? ABSOLUTELY! However, I think you will find you will have that time, and when you announce this to your clients, they will greatly appreciate it.

      TIME TO LEAVE

      Have you thoughts about gloves?

      Now is the time.

      I realize many of you aren't in the habit of wearing gloves and I get it. It took me many many years to break that habit.

      However, once I started there is no turning back. You would laugh at what I do wearing gloves now.

      It's easy to do if you have the right gloves. They need to fit like a second skin and they need to allow you to feel what you are doing. I can't speak for all gloves, but I know our Pink Pearl does exactly that.

      Think you can't wear gloves while doing nails?

      Maybe you can't, but what about giving your clients a pair of gloves and cutting out the fingertips?

      Also, wipe down your clients phone for them, their purse handles and anything else they touch on a regular basis.

      Did you know our Micrylium BioSurf can be sprayed on clothes and not cause damage?  It's not a bad idea to do a complete spray down of your own clothes between clients.

      Now may also be the time for you to reach out to the "Nail Care Academy" and take the time to become a Safe Salon.  Being able to assure your clients that you are doing everything within your power, and over the requirements of the limits of your license, is the best form of security you can give.

      The idea here, is you want them to continue their services. It is imperative YOU make them aware of what processes you are going through to assure their safety.

      I would also;

      Give an opportunity for savings.

      • Offer a series pricing. Maybe at some point, you will have to have a price increase. By offering a series package, you assure them the price stays the same through that package. EI; purchase 5 pedicures receive one for free
      • Retail - NOW is the time to make at home care available to your clients. Promote these items not only for the obvious benefits of at home care. Also the benefit of knowing who it came from, the package has been cleaned and sanitized and they don't have to travel elsewhere. Not to mention someone they don't know coming to their door to deliver.

      FYI - Centre For Beauty has its own processes in place. We have recently   found a source for hand sanitizer and expect our shipment to arrive within the next 5-7 days.

      In addition;

      Make yourself a resource.

      Many of our elderly clients aren't computer savvy. They probably don't follow you on Social Media nor have even been to your website, if you have one.

      • Go to the CDC website and print any of the many posters they have made available for Business owners. Post them and make them available for your clients.
      • Make a list of the clients you know who may not have Family or access to information. Call them weekly to check on them and inform them of all the current news situations.
      • Print rack cards or flyers with proper cleaning and disinfection procedures.

      Resources are your greatest asset......Be one

      Change the subject;

      One of the biggest challenges I personally have, is the constant talk of COVID-19. The critical media and the people who repeat and repeat.

      I know this is a serous matter. I also know what to do to protect myself, my family and hopefully my Business.

      However, there are many of topics that we can talk about, and we have all seemed to stop.

      Use this time to get to know your client better. Use this time to share new things. Use this time to get back to Steel Magnolia's. Where we focus on the Beauty our industry offers.

      One of our newscasters this morning made a statement which I thought was so profound. We have had pandemics before. These pandemics came in an age of no computers, no internet, little transportation and even less $$$ available.

      This is our Grandparents. If you are lucky to still have them alive, ask them......what did they do?

      Centre For Beauty is here to help. Questions? Comments? Reassurance?         We are your resource.

      We have always researched the products we carry and offer what we consider to be the safest for our clients.

      We have cleaning and disinfection products. We have gloves. We have tools which can be sterilized to the highest degree.

      Centre For Beauty has and will continue to help keep you and your clients safe.

      About being creative?

      Stay tuned. We have some exciting processes in the works. Business goes on as usual at Centre For Beauty. We will do our best to help you keep going as well.

      CJ Murray, Centre For Beauty

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        Do you have a contingency plan?

        Whether we are in a State of emergency, we have a Technician who leaves us, a natural disaster or maybe even an illness....do you have a contingency plan?

        I am not going into panic mode over the Coronavirus, although our media is certainly trying desperately to put us there. However, it has gotten me thinking about the effect it might have on Business.

        If the media continues to fear monger us, our clients will begin to cancel appointments in fear of being in environments which make them susceptible.

        The reality is, many of us are taking more precautions. But wait!!!!! Shouldn't precautions be the norm to begin with?

        THIS is #1 contingency plan. Do what you are required to do and MORE!

        • Clean first
        • Disinfect
        • Sterilize

        Cleaning first is so important. How you clean is so important. What you clean is so important.

        Many Salons skip this step. Not in cleaning tools/implements or maybe even pedi tubs. They skip this step when cleaning chairs, table tops, containers, phones and many other items within your Salon which should be also cleaned daily.

        Disinfection is mute IF you don't clean first. Unless you have a 1 step product like our Micrylium Disinfection products, you MUST clean the surface first. Disinfection is required by our States and ALL States. However, again....disinfection is hugely important on more than just your tubs, tools, chairs and table tops. ALL bottles, decorations, surfaces, door handles etc.

        Sterilization, not required by our States is your highest form of safety. This one step, added to your facility puts you in a whole separate league.

        #2 contingency plan

        Education. You need to be abreast of every step regarding this virus. What is the CDC saying, what precautions should you take. Learn these and share with your clients.

        • Signage
        • Rack cards
        • Hand sanitizer
        • Gloves

        Signage is important for you, your team and your clients. The CDC has many signs you can download from their website to post throughout your Salon.

        Rack cards or a flyer with basic information you can share to keep you safe an your clients. Information/knowledge is power. Use the information and share it with your clients.

        Hand sanitizer. Maybe this is something you never had at your Salon before. You should now. Your clients need to wash their hands prior to their service and YOU need to wash your hands prior to any service your perform.

        Gloves are just a priority. It will be the best and safest way for you to protect yourself and your clients.

        Barefoot toenail restoration

        Contingency #3

        Services

        What are you doing which is different then the Salon down the street? I'm not talking about what makes your Pedicure service special. I'm talking about services you offer that make them NEED to return.

        • BS Brace
        • Toenail restoration
        • Diabetic care
        • Oncology care

        The BS Brace system is toenail correction for someone who has ingrown toenails or involuted toenails. NOT however, presenting with inflammation. Most clients who require a BS Brace, need a service like this on a regular basis. Typically someone with ingrown nails or an involuted nail, the correction is temporary. They will, at some point need to return.

        Toenail restoration is imperative. If you are not offering this service you are doing yourself an injustice. Corrective repair, adding a missing toenail, beautifying...these are all services which can be offered. Services which, once your client receives will realize this as a necessity not a luxury.

        Oncology care is another specialty service which you, your Salon should specialize in. What you don't know, CAN hurt you and Can hurt your clients.

        Contingency plan #4

        Advanced education

        As I write this article, I am hosting a Nail Care Academy 3-day class.

        There are Advanced Education classes available to us as Technicians and it's important for us to continue this in an effort to change the image of our Industry.

        The NCA teaches from many years of experience and lessons learned. The information available from this class is extremely valuable. However, it also shows your clients, your community and our Industry that us as Technicians are not just interested in learning but also interested in learning how to do things correctly in our service arena.

        Oncology spa solutions

        Contingency #5

        Retail

        Besides your Pedicure service, what do you have for your clients to return for?

        Retail is your gateway to loyalty.

        Are you promoting products which your clients can get on Amazon? Yes, I realize there are many products available on Amazon. However, there ARE products which are available to you, available to your clients which you will gain loyalty if you are knowledgeable about the products you carry and making sure you always have these products in stock.

        Contingency #6

        Marketing

        Do you do all of the above? Market it

        I believe the best contingency plan is to market, market market.

        My husband was reading our local newspaper the other day and pointed out to me an add for a local Salon.  The owner had her picture and our OSS Oncology Trained Logo on the add piece.

        I was highly impressed my husband noticed. I was also impressed with our OSS Angel. Very very smart on her part.

        • Newspaper articles
        • News articles
        • Business cards
        • Window stickers
        • Mirror clings
        • Flyers and/or rack cards

        In other words, brag on yourself. Brag BIG!

        Having a contingency plan is Business 101. However, during these times of uncertainty, it is extremely important to not just take extra measures but really....do what you should be doing all the time.

        • Wear gloves
        • Clean & disinfect surfaces
        • Clean & disinfect door handles
        • Do not touch your face
        • Cough or sneeze into your arm
        • Have tissues readily available so your clients can cough or sneeze into a tissue

        The bottom line is....we have to be smart and we have to see the forest between the trees.

        Business 101 involves good Management.  Good Management solves a problem before it even happens.

        The State of our World right now is a great test of our Management ability.  You either freeze, follow or do what you have to do to survive. Be smart, stay a step ahead and be a resource of valuable information for your clients. to rely on.  THAT builds loyalty and will help your Business stay strong.

        CJ Murray, President Centre For Beauty

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          Are there contaminants in human nail dust?

          I'm guilty.  I'm guilty of purchasing items based on price without consideration of anything else. After all, if I can't afford it, I shouldn't buy it right?

           

          Being a small Business owner and at one time a single parent, I understand the struggles of trying to grow a Business on limited funds.  It's NOT easy. However, as I grow older (and wiser) and I either see or feel what cutting corners has done in my personal and my professional life, I realize "settling" is not always best.

          One of the conversations I have on a regular basis regards e-files. The question I'm most often asked is "is it worth spending almost $3000.00 for an e-file when I can get one for $150.00"

          This is a GREAT, legitimate question. $3000.00 is a lot of money. And, in most cases, the same job can be done whether you send $150.00 or $3000.00.

          The question then becomes why????

          Before I answer that question, let me share with you some information I received from the "Journal of Foot and Ankle Research". This information was specifically regarding Podiatrist. However, our work on the toenails and skin relate 100% to this article.

          Ultrasonic Disinfection

          The health risk from exposure to human nail dust has shown that large amounts of dust become airborne during the human nail drilling process.  These dust particles are present in the air up to 10 hours after a service.

          This can increase the risk of (RT) - Respiratory Tract infection.

          Through a study of nasal swabbing and fungal cultures, it has been shown a range of microbes in nasal cavities had a greater overall number of organisms. Aspergillus fumigates (common mold) was the most commonly found fungus.

          Interestingly enough, in this test most of the time dust extractions were used on their e-files. However, mask were not used and if they were they found they were not being changed between clients furthering the increase of cross infection.

          Reports show, Aspergilus has been shown to cause brain and soft tissue tumors (in extreme cases).

          WHY?-2

          Other common ailments in relation to nail dust being airborne are; asthma, conjunctivitis, rhinitis and eczema.

          When filing a "possible" fungal nail, yeast and bacterial organisms such as Candida, Aspergillus, Fusarium and Staphylococcus aureus are known to cause serious diseases once (if) they enter the body.  Fatigue, muscle/joint problems including the above aforementioned.

          You can read the article in detail @ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3937521

          The reason I share this information with you is not only to recommend you think twice about the tools your purchase for your career....also

          1. If working with feet, a vacuum is hugely important with your e-file
          2. You should also consider having a water spray unit on your handle to eliminate dust particles going airborne
          3. Wear a mask. Be sure to wear a new one for each client
          4. Gloves are a must
          5. A dust air purifier should also be on your list of things to invest in

          However, this article goes way beyond just our tools and safety precautions.

          We need to seriously think about staying within the limits of our license. We need to make sure we are not putting our clients at risk, but ourselves as well.

          Filing a healthy toenail compared to filing a toenail which is indicative of a fungal disease has far more repercussions. We need to stay educated on this topic and know....when too say no!

          When do you say NO? Anytime you are unsure.....end of story!

          In the old days, when an at risk client came in.....we sent them away. We don't have to do that anymore.

          Now, we have products which, we can recommend to them for at home care. Suggest these products like our LCN Mykosept or Footlogix Nail Tincture. Show them how to use it, how often and share with them when they should start seeing results. Only when the nail has grown out, or you have clearance from a Medical Professional should you attempt any type of filing on the nails.

          The bottom line is this;

          • Be kind to yourself. Don't shave $$$ on tools of your trade
          • Be educated. Know when and how to say no
          • Be smart. Stay within the limits of your license

          CJ Murray, President Centre For Beauty

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          How do you make others feel?

          It makes me really sad knowing that other people have the ability to make us feel a certain way.

          Sometimes its happy, sometimes it's sad and sometimes it's just downright ugly.

          When I've been asked what I would like my own personal legacy to be, it doesn't. take me long to. respond.  I just want to know that I am known for being kind and never ever making anyone feel uncomfortable...regardless what the situation.

          There are a couple of different scenarios going on in my life right now.  Personal family concerns. One of which has been "in the process" for just about two years.

          During this "process" of dealing with this family affair, I have been reminded many times over how many different personalities there are and how different everyone is in dealing with concerns, issues, processes.....whatever you want to call it.

          I have been reminded, how important it is to not let someones anger, fear or frustration become a part of you.  I have been reminded, the importance of understanding, not everyone acts the same nor thinks the same as you do.

          EVERYTHING YOU are, everything you do...is a reflection-2

          This may seem like an easy task, it's not. Whether you are dealing with family or your servicing customers, the ability to accept who they are and the ability to realize how they treat you is not necessarily because of you.  Everyone has their own demons.

          In my personal situation, there is alot of anger involved. I don't know why and I truly have a difficult time understanding where this anger comes from. This anger (not from me), shows it's ugly head in such a vicious manner, it's hard for me to wrap my brain around it.

          Because of that, I find myself reacting to the anger in lieu of facing it. Why? Because it's someone else's anger, not mine. I can't control it. Therefore, I "react" to it instead of managing it.

          EVERYTHING YOU are, everything you do...is a reflection-3

          In my professional life, it's not so much and anger thing. It's an intimidation thing.

          I allow myself to feel intimidated in some circumstances because maybe the clients I'm dealing with, aren't as warm and fuzzy as I would like them to be. Therefore, something must be wrong.

          However, I find more often than not, that person who I am allowing to intimidate me, isn't even that way at all. Perhaps there is another under lying issue which that person is dealing with and that issue is causing his/her attitude.

          I call this...wearing your emotions on your sleeve!

          The problem with that.....you affect everyone around you

          I read something recently on FaceBook.

          Ships don't sink because of the water around them. They sink because of the water that gets inside them. Don't let what's happening around you get inside of you and weight you down.

           

          This statement is so true and we have to remember this not only when it comes to how other people make us feel. Also, to remember how are WE making others feel?

          • Are you tired today?
          • Are you cranky today?
          • Did your spouse upset you today?
          • Did a car cut you off today?

          How, by what happened to you, are you making others feel around you?

          When it comes to our Businesses and our clients, we have to remember....that moment when you have their hands in yours or their feet in your hands....it's THEIR moment.  Be in THAT moment with them.

          Don't be telling them how pissed off you are because someone cut you off on the way to work. Don't be telling them all your personal garbage that weighs you and them down. Don't be talking problems, issues, miserable tones and unhappy situations when we are in the Business of making people feel good.

          How you feel is how they will feel.

          We have to remember there is an aura around all of us and that aura can stretch many feet around us. People feel, people sense. We have to be careful about what we "put out there".

          Finally, we have to remember kindness goes a very long way. This is not just a golden rule, it's a must for the service industry. WE are at service to others and kindness, a happy attitude, positive reflection and bringing joy to others is and always should be.....who we are!

           

          Reflect on your day! Are you giving the best of you to your clients?

          CJ Murray, President Centre For Beauty

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            More! Fun with Feet

            I had such an overwhelming response on our Fun with Feet blog last week, I couldn't help but want to share more with you.

            I thank all of you for your comments and emails regarding how interesting it was to read and because you asked for more.....here it is.

            I so often hear, in fact just the other day...."I could never work in a Business of feet"...."yucky yuck".

            I shouldn't, but I do take offense to that statement because the Business of feet is so highly under-estimated.  So many people have the mis-conception that working with feet is ALL bad.  Well, I'm here to tell you it is not.  In fact, working with feet is very rewarding.

            Not only do we have the opportunity to make people look better through the process of pedicuring. We also have the opportunity to help them feel better, through the process of pedicuring.

            In addition, we have the opportunity to help them understand the importance of their feet and how our feet carry us around for a lifetime.

            So, if someone tells YOU they could never do what you do.  Say "Thank you".  We are a rare breed who don't just look at feet for the sake of Pedicuring.  We look at feet to help people, change their lives and introduce them to a whole new world of how we have advanced in so many areas when it comes to the education of feet.

            Let's get some more education that you can share.  Let's have some "FUN WITH FEET"

            Babylonian pedicure

            Pedicuring nails can date back 4,000 years. It is said noblemen from Babylonian used solid gold tools to give themselves manicures and pedicures.

            The use of fingernail polish can be traced back even further. As early as 3000 BC, in China nail color indicated one’s social status.  Royal fingernails were painted black and red. All the way back to 2300 BC, the Egyptians (who earn the credit for inventing pedicures) have been manicuring & pedicuring.  They too used Ruby red as an indication or royal status.

            Did you know also?  In ancient Egypt and Rome, military commanders polished their nails to match their lips before they went into battle?

             

            Did you know there were superstitions about cutting your nails?  Yup...no joke!

            A passage from an article about superstitions was posted in the Boston Globe in 1889

            “It is unlucky to cut the finger nails on Friday, Saturday or Sunday. If you cut them on Friday you are playing into the devil’s hand; on Saturday, you are inviting disappointment, and on Sunday, you will have bad luck all week.

            There are people who suffer all sorts of gloomy forebodings if they absentmindedly trim away a bit of nail on any of these days and who will suffer all the inconvenience of overgrown fingernails sooner than cut them after Thursday.”

            stephan-henning-_SMNO4cN9vs-unsplash

            Speaking of cutting fingernails.  the nail clipper wasn't always a "thing".

            It’s not really clear who invented the modern fingernail clipper, however patents started to appear for fingernail trimmers around 1875.

            We do know if you’ve ever used a paring knife to peel an apple, that’s how fingernails were cut before there was a designated tool for it, whether using an actual knife or small scissors. 

            Lets look at a couple early designs of "fingernail cutting tools"

            It's so interesting to me, when we look back at the history of nails, many things seems so archaic, or are they?  Red nail polish is still red nail polish.  The tools have improved of course, but there are some very basic similarities.  There were specialist then and there are specialist now.

            As I write this, I am reminded of a commercial where there are 2 men standing on one side of a cliff, watching a man on a horse coming towards them from the other side of the cliff.  The one man say's "if only he had something to get across".  Well, there was no "bridge" and the man and the horse fall into the crevice of the cliff.

            Ideas come, they go. However someone at sometime invents and creates tools needed to solve a problem.  And, over time, those tools are perfected.

            The problems of feet have always been there.  The tools have always been there.  They have just through the progression of time, been perfected.

            CJ Murray, President Centre For Beauty

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              Fun with Feet

              On a typical day when I'm in town, I am usually out of my office between 6:15 and 7pm.  We all have our after work routines (I would think).  Mine consist of first changing into my gym clothes, feeding my dogs and turning "The Big Bang Theory" (reruns) on at 7pm.

               

              I was never into the show when it was live, but for some reason I now find it's dry humor to be quite hilarious.

               

              One evening I was watching and Sheldon, the main character (in the event you've never seen it), was doing this segment "Fun with Maps".  The whole thing is rather silly however, I immediately started thinking about what if I did a segment called "Fun with Feet"?

              My first thought was to do a weekly "Fun with Feet" vlog.  NOT!  Just can't commit first of all to  (another) weekly commitment AND, I am no where near the likes of Mike Baxter (Tim Allen) of "Last Man Standing"

              So, with all the imagination I could muster up, I decided to write a "Fun with Feet" blog.  Who knows, maybe eventually this could turn into...nahhh probably not.

              The feet industry is so serious, (as it should be).  However, there is a whole history of feet stories, feet chronicles that can be quite alarming, quite funny and actually quite educational.

              feet dna

              To begin with.  Did you know "according to the Family Tree.com", learning your DNA of earlier heritage is as simple as looking at your feet and toes?

              • The Egyptian or Arabian Toes when all the toes taper down in size from the large big long toe.
              • The Greek Toes with the second toe next to the big toe is very long, even greater in length than the big toe. The rest of the toes taper down in size from the second toe. We refer to as the Morton Toe
              • From the central European region would be the Germanic Toes, where only the big toe is long and all the other four toes are the same size
              • The United Kingdom region with Scotland, Ireland, Wales and England might be the source of the Celtic Toes. The big toe is short, followed by a long second toe and the third, fourth and fifth toe cab vary in length. Some might be short and then next to it a longer toe.

              Although this theory has not been scientifically proven,  these "Fun with Feet" facts I bet made you look down.

              Foot Binding

              Foot-binding was a practice first carried out on young girls in Tang Dynasty China to restrict their normal growth and make their feet as small as possible.  Apparently this was just one way to distinguish the poor from the wealthy.  This practice more shockingly, continued right up until the 20th century.

              The process was such that the big toe was left facing forwards while the four smaller toes were bent under the foot. In this position, the feet were tightly bound using long strips of cloth, which then restricted any future growth and gave the foot a pronounced arch. 

              The feet were then unbound after one month, any ulcerations of the skin treated, and the foot rebound again. The bindings were loosened and retightened each month until the girl reached her early teens (or even longer depending on the desired effect).

              It was not uncommon for one or more toes to be lost or to have infections in the foot or gangrene. Even as an adult a woman continued to wrap her deformed feet in bindings, wearing them at all times in public and when bathing.

              If that's not amazing enough., this process began when the female was 5-8 years old.

               

              Foot binding

              THE GOAL OF THIS LONG & EXCRUCIATING PROCESS WAS TO HAVE FEET NO LONGER THAN 7.5-10 CM.

              AT THIS POINT, THEY WERE KNOWN AS “GOLDEN LOTUS”.

              The history of caring for feet begins in the ancient past. The first pedicure textbook was published in Paris in 1762 by the Royal surgeon Rousselot.

              Well groomed feet soon became a status symbol

              In the early 20 century, William Scholl (1882-1968) began offering pedicures to the public as well.  It quickly caught on. In Czechoslovakia, J. A. Baťa began a drive for healthy feet of his customers in the late 1920.

              What's interesting, even back then it is stated that "Theoretically, there should have been a trained pedicurist in every Baťa store to advise customers on foot health."

              It wasn't until after the war, Kocourek published a textbook Theory and practice of pedicure(1956).

              This exhibit in the NML Medical Museum presents the history of Czechoslovak pedicure from the show factory owner J. A. Baťa and the “Baťa pedicurist”. The museum holds many tools, instruments and books on the history of the care for the feet. The exhibit shows 1930s corn planes manufactured and used in Czechoslovakia, scissors, razors and tinctures or the “Fix-Nix” paste for chemical removal of bunions and corns.

              HOW COOL WOULD IT BE TO SEE THAT?

              We always say the feet of 50 years ago are not the same as our feet today.  The reality however, they are.  Many things we do now have always been done....just perfected.  Many things our feet go through, they have always been through.....just worse.

              Our lifestyles have changed.  Our nutrition has changed.  Our environment has changed.  However, caring for the feet has not

              CJ Murray, President Centre For Beauty Salon Supply

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                UREA

                How you can use Urea to safely and properly service your clients!

                In an effort to provide you with different content, I began to think about the many questions I receive regarding why?  "Why should I purchase and use the products you recommend for my pedicure arena?"

                It's a legitimate question, I think.  After all, how many products are available to you, and how the heck do you choose the best one for you and your clients?

                In 2008 when I first realized my passion for feet, was when I was first introduced to the reasons why products work.  I learned that not all products are created equal, and I learned there is a definite difference between offering a Pedicure and offering a Foot Care service.

                In the years that followed, until now, I have also learned the many various reasons why being a Nail Technician becomes someones choice.  It saddens me to say this however, there are many Technicians in our Industry who get into this Industry because "they like playing with nails and the bling and the blang".

                It may be sad, but I'm not saying it's wrong.  It's just a different avenue.  This is the first thing to decide....which avenue do you want to pursue?

                Choosing which avenue you wish to take, will help you decide which products you could be using.  If you choose the fluff and buff avenue, you can use a variety of different products.

                However, if you choose a more serious avenue, choosing the right products to perform the proper service should be your #1 priority.

                To understand a bit more of what I am attempting to explain....let's learn a little about ingredients.

                feet

                There are two(2) basic kinds of ingredients;

                • Those that work to repair the skin
                • Those that don't repair the skin

                It really is that simple.

                When we talk about products which work to repair the skin, we are needing products which offer ingredients which will penetrate into the layers of the epidermis. Why? Because we heal from the inside out.  Otherwise.....

                When we talk about products we love because of their fragrance, their color or any other fluff-n-buff reason you can think of, these products stay on the top of the skin. They feel good, they smell good, they "appear" to give you instant results. However, they are wiped off immediately when socks are put on, shoes are slipped on, feet are washed in the shower, walked on the floor etc. etc.

                These fluff-n-buff products are nice. Please don't get me wrong. I am not here to criticize any brand, any product. I just want to educate you on what it is you should be looking for based on which avenue you wish to take.

                • If you wish to go fluff-n-buff your good old standby's are just fine. OPI, Creative, Cuccio just to name some familiar ones.
                • If you wish to go more repair oriented. LCN, PodoSafe, Footlogix are all great brands. Yes...I do represent them all because I "chose" that direction.
                fluff n buff

                The reason I choose to represent these brands boil down to one(1) basic thing.  They are all Urea based.  THEY WORK. Let's talk about Urea.

                It actually took me a while to understand what this ingredient is.  When I was first introduced to the ingredient, it was introduced to me from more of a medical standpoint than a Beauty Industry standpoint.  I had no clue.

                It took my own research to understand the ingredient in such a way that I could help YOU understand it.

                Urea is a natural end product, made up of protein metabolism.  It is lab based.

                • Protein metabolism: Protein metabolism denotes the various biochemical processes responsible for the synthesis of proteins and amino acids (anabolism), and the breakdown of proteins by catabolism. (wikipedia)
                • Lab based: labs are a service business that thrives on the need to perform quality testing services.  Researched, tested and made in a lab.

                Urea is also a hygroscopic.

                What lab based and hygroscopic simply means.  There are not urine farms all over the country which protein metabolism is derived from AND because it is a hygroscopic, when the product is applied to the skin it absorbs into the layers of the skin and forms a natural moisture barrier.

                This information is still a bit more then what I normally share, so let me put it to you simply.

                • If you want to offer Foot Care then offer products which actually care for the feet.
                • If you want to offer Pedicures, then do just that.  Manicure the feet which means you concentrate more of what happens at "that" moment without the follow through education.

                Here's a question for you....can you do both at the same time?  ABSOLUTELY!

                This question is exactly why I've introduced this year, our class "3 Mythologies in Pedicuring".

                • Urea does not have to be medical related...although it can be
                • Urea can be combined with luxury
                • Urea comes in different grades....how do you know what to recommend?

                As I begin to embark on a year long journey of introducing Oncology care into the pedicure room, I am dwelling more and more into ingredients. What are the benefits, are they safe, do they work.

                I've realized through my most recent educational experiences we can't solve every problem when It comes to foot care.  However, we can be the adviser and the educator and we can share our knowledge with anyone who wants to listen.

                In addition, if we learn these basics about ingredients and we advise properly, we constantly educate and we continue to share....we WILL change the image of our Industry.  We WILL be more respected.  We WILL rise to that high ground on the totem pole....where we should be and goes what?  We WILL change lives.

                CJ Murray, President

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                3 ways to market yourself

                3 Ways to Market Yourself

                As you know, I don't often look back at Salon ownership and say, "I miss it". In fact, I'm sorry to say it would be an act of God for me to go down that road again.

                What I do miss however, are the services. For 24 years, I had hair stylist, nail technicians, massage therapist and skin care specialist at my fingertips.

                I always paid my team for performing those services I wished to receive, but it's nothing like having to pay what I pay now.

                I do get my nails manicured, I do get pedicures, and I do get regular massages and facials. To me, it's important in so many ways to maintain how you look and feel. For no other reason....I am in the Beauty Industry. Shouldn't I look and play the part?

                marketing savvy-3

                I bring this up because without a doubt, I am super picky about who I choose for these services.  So picky in fact, my pedicures are only performed by the infamous Nellie Neal.  Not just because he's a friend, not just because he is damn good at what he does.  It's because I know he is using quality products and I know his cleaning and disinfection techniques live up to my expectations.

                Nellie has spent a lot of time (and money) to market himself.  He didn't sit in his Salon and say "build it and they will come".  He put his face out there, he put his body out there (at trade shows) and he still continually markets most every little step of his journey.

                It's not brain surgery.....it's smart!

                The idea of this blog came to me after receiving by facial on Friday night.  I have been using the same esthetician for probably eight(8) years now.  Unless she disappears into thin air, I will continue to use her.  I have followed her now to 2-3 different locations.  Not all have been the most convenient, but let me tell you......she is freaking amazing.  She is one of those people who "I feel" is doing exactly what she should be doing.  She's THAT good.

                However, her marketing skills are -0-.  Not because she isn't capable, it's because she doesn't want to.  Some people are made to market and some people are not.  Some people are a natural (like Nellie Neal) and some people have more of a struggle. Doesn't make them bad people, however.....in this Business....self marketing is crucial.

                marketing savvy-2

                So, the question becomes how does a person market themselves when they aren't THAT kind of person. It's a real struggle, and I recognize this.

                #1 - Know your why!  Why are you doing what you do?  Purpose? Money? Just because?  Whatever your why is, if you don't market it correctly, you will never get where you want to be.

                Using myself as an example.  My why is to help others succeed.  I do this through Education Base Marketing (EBM).  I like to help others succeed because in the end, it does make me feel good.  I feel good because I feel like I have been able to give to others, what others have taught me....to succeed.  My bottom line why is "pay it forward".

                Because I am constantly marketing and producing education....it put's me where I want to be.

                 

                 

                #2 - Be present!  Where are you?  Who sees you? How do you let people know what you do?

                Being present in today's world can cost you nothing.  With the amount of SM available to us at no cost.  If you aren't marketing on SM...I guess I'm left speechless.

                I see so many Technicians on sites which are Industry related.  That's awesome.  These Industry related forums have a wealth of information coming in from all directions.  However, are these the sites you need to be on to market YOUR Business.  To market YOU!

                I very rarely see Technicians addressing their clients.  The ones I do see, it is so darn obvious how successful they are or have become.  It's awesome.

                Let your clients and/or potential clients know who you are.  Recruit your current clients to write reviews about you on SM.  Share...share...share.

                You have to be visible.  You have to be present.

                 

                #3 - Be involved!  Network groups, Community events! 

                It doesn't take much to put yourself out there.  In my hay day at my Salon, I belong to 1 network group and I participated in local events.  These events could have been getting together with a group of friends to walk the American Heart Association walk or it could be directly related to offering lunch time services at local Business health fairs.

                Either way, I began to make a name for myself and my Business grew.  In fact I still go to the same Dentist I met through a network group.  I have some very close friends still now of whom I met through a network group AND there are many who stay in touch via SM.

                Many of these same people reach out to me with "Beauty" questions and have even introduced the Salons they frequent to my Business now.

                There are many, many numerous way for you to market yourselves.  There are many books, podcast, SM sites etc to help you.

                However, the above 3 are the most important (in my opinion) and they are simple.

                Just remember, Rome wasn't built in a day.  It took the Wright Brothers 6 yrs to make an airplane that could fly and now, we have Vatican City, Millions of airplanes and Abraham Lincoln had 44 years of failures before becoming President in 1860.

                CJ Murray, President

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