Archives for November 2017

It’s all in the thinking?

As we enter into this week of Thanksgiving, its always a great time to give thanks and gratitude for all that has happened during the year.
For me personally, I give thanks every night as I’m getting ready for bed. I give thanks for all the good and I give thanks for the lesson(s) I may have learned as well.
I believe giving thanks and staying positive
has everything to do with outcome
I did some traveling this past week, and had the opportunity to visit several of my clients. In talking with them about their business of feet, we discussed products and how to use them. We discussed add on services and we discussed the opportunity of a price increase for the services they offer.
It saddened me that in more than one case, the idea of a price increase just seemed impossible to do. Whether they felt it was their location or their competitiveness, it didn’t matter. It saddened me because I know all too well, the power of negative thinking. Whatever you put out, is going to come back. So, if you don’t think you can present a price increase…..you won’t. But, if you think you can do a price increase, you can.

How do we change our negative thoughts on presenting a price increase?

 

In my opinion, #1 is to get in the mindset.                                                                                  If you can’t, you won’t…if you can, you will.

#2 know your value. Know your worth.
#3 don’t be afraid of losing business.
#4 offer added value

With everything I have been through both personally and professionally, the most important thing I learned is the power of positive thinking. When I tell you that one change in my mindset has helped me through everything…..thats an understatement.

In addition to a positive mindset, it’s important to realize                                           …..you only get what you negotiate.

Once we change that mindset, its then a snowball affect. We start being more positive, we start believing in ourselves more. We begin to realize the value we offer to our clients in making them look good. We don’t just help them look good, we help them feel good. Your worth has a $$$$ value. Did you go to school to learn what you do? Did you spend money of new products, stay current with the trends, use good quality products? Isn’t all that worth something?

There’s a National average of a 3% increase in everything…..when our expenses increase, we have to increase our income.

In regards to the possibility of losing Business? If a client is going to leave you for a minor price increase….LET THEM GO. It’d been my experience, if they leave for price…they always come back.

As far as the added value is concerned, there are really only 6 things you should remember
1. Be realisticDon’t jump up $25.00 for one service.  Add $5.00 – $10.00 max

2. CommunicateDon’t be afraid to talk about it.  You don’t have to justify, but explaining to your clients that your cost have increased, or you have more quality products….will help them understand.

3. Take care of YourselfReally examine where you are and what you need to do to help make your life easier.  the better you feel and are, the better service you can do for you clients.

4. Add valueAdding a little bit of ambience like heated towels, a mask or spending a couple more minutes on the massage, can make all the difference in the world.  Just remember, you want more profit.  You don’t want to exchange value for $$$$

5. Plan aheadDon’t spring it on them.  You can always increase a little each month over a 3 month period.  This way your clients know what to expect and it’s not such a shock for them.

6. Be creativeMake it fun.  Show the new products you have.  Bring out some products you have but never used.  Make a big deal out of it.  Make it for your clients…not for you.

There is so much to share on this topic, I just don’t have enough room or time to put it all down.  But, if you are attending our “missing Pieces” class in March of 2018, you will get a boat load of information to help you move up to the next level.

Want info on our Missing Pieces?  Contact me at cj@centreforbeauty.com

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It’s Time to Plant the Seeds?

 

These past 12 months have been a very eventful year for Centre for Beauty. We expanded our product lines, we moved into a new facility with more space, we entered the Trade Show circuit branding the name Centre for Beauty and we offered more classes than ever before.  It’s been GREAT!
As great as it is, when it comes to this time of year, I know the importance of seeding the garden so we have flourishment for the next year.
Seeding the garden is something that I feel, should happen in every Business every year. It doesn’t have to be the end of the year, it has to be at a time of year where you can sit and plan your Business plan for the coming year.
What does that involve?
For Centre for Beauty it involves gathering all the feedback we receive from clients throughout the year and act upon them if we can. Deciding what new products we may want to introduce. Deciding what Mfg’s promotions (if any) we want to take advantage of. Deciding what trade shows we want to attend as a Business, deciding what and where our Marketing budget is going to be and deciding what we are going to do to grow the Business.
We plant the seeds in our Marketing. We plant the seeds in our Social Media.
We plant the seeds in our commitments.
But….as a Salon….what should you do?
  • Think about what NEW item(s) you can bring in to gain excitement from your clients.  If you have the same thing “ALL THE TIME”, that meets the definition of insanity.  “Doing the same thing over and over again and expecting different results”
  • Think about increasing $$$$ from your existing clientele.  It’s a known fact.  The best and fastest way to increase your Sales $$$ is through your already existing database.
  • Think about reaching out to clients you haven’t heard from in a while.  Do you have a program in place for this?  If not, you should.
  • Think about the Holidays.  YES….ALL the Holiday’s.  Building excitement for what’s to come is the best way to seed.
  • What about seeding your staff?  Think about what you can do to help keep them motivated and excited.
  • Education!!!!!!  Being able to process this whole seeding commitment truly begins with Education.  Everything we learn, every time we grow, we are seeding ourselves.

Making a seeding commitment is a mind set.  If you want your Business to grow you have to be constantly thinking about how to make that happen.  We can’t just fly by the seat of our pants and expect to see progress.  Everything has to be a plan, a thought out process and a HUGE effort on your part.

Happy Seeding everyone.  Whether it’s this time of year, Spring time or Summer.

I wish you all the Blooms of a successful harvest

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