Archives for November 2015

November is “National Diabetes Month?”

I would like to give a shout out and HUGE thank you to Brenda, Marketing Associate for Centre for Beauty for taking the time to offer the majority of the information below. Brenda is a Certified Master Pedicurist with a background in Nursing. Diabetes is an area of expertise for her, and I appreciate her sharing her knowledge for me to share with you.

The Beauty Industry, specifically Foot Care has been challenged more in the 20th Century then ever before. With the rise in Diabetes, we have been forced to turn our Pedicures into Foot Care. More and more education being offered is about caring for the Diabetic client and less about how to cut, file and buff. In fact, our clients are looking for Advanced Trained Technicians to help manage their Foot Care Needs.

When we look at the “startling” statistics, it’s easy to understand WHY it is so important to continue education on caring for the Diabetic client;
30 million Adults AND Children suffer from Diabetes in the USA
86 million are considered PRE-diabetic and are at risk for developing type 2 diabetes
1 person out of 20 is either diabetic or pre-diabetic
Estimated National cost of treatment of diabetes in the USA is $254 billion dollars
It’s worthy to note as well;
70{41aa4bb89c477f1e334505d76149b7c47b1e52c0a22817e445c0fb4c76e652bd} of Diabetics experience loss of sensation and can’t feel injury on the bottom of their feet
Poor circulation can also be a sign of Diabetes
A weakend immune system should also be a red flag
A Diabetics skin is VERY fragile and easily prone to infection
Diabetics heal very slowly
The diabetic client has more then the responsibility of constantly checking blood and insulin levels. CFB can and WILL give suggestions on our ROLE (as technicians) in caring for your Diabetic client however, it is also important for you to understand… should also be your role to inform your Diabetic clients on what to look for, what to do and what NOT to do between foot care visits.

They should be advised;
Look for blisters DAILY on the bottom of their feet. Check for cuts and sores
Always check between toes for open sores, redness or tenderness
Inspect toenails for discoloration or lifting from the nail plate
Inspect shoes. Make sure there are no pieces inside the shoe that could puncture the skin
Advise that water they use for soaking and/or showering be neither really cold nor really hot
Make them aware, they need to dry their entire foot especially between the toes after bathing and/or soaking
In your chair;
#1 rule – Be sure to have your referral base lined up. If ever in doubt REFER to a Medical Practitioner
ALWAYS follow a HIGH level of disinfection. If you are unsure what grade your disinfecting product is, contact and we will find out for you. If you are one of our clients using Micrylium….you ARE using a HIGH grade level
Don’t forget your consultation. How will you know if your client has Diabetes if you don’t ask the proper question and perform your client consultation
Use extra precaution when trimming toenails and reducing rough, callused skin. Remember the golden rule. We never remove more then 80{41aa4bb89c477f1e334505d76149b7c47b1e52c0a22817e445c0fb4c76e652bd} of a callus. Better yet, recommend home care products which, naturally reduce their callus, smooth the skin and is SAFE. Centre for Beauty offers Footlogix (and a surprise new product coming soon) brand products safe for the Diabetic and/or any immune compromised system
NEVER EVER cut the cuticles
ALWAYS use tepid water when soaking. In addition the water should be treated with a hydrating product to help soften the skin and the cuticles, adding hydration directly to the client. Check out the Footlogix brand Foot Soak, (and a surprise new product coming soon) 10{41aa4bb89c477f1e334505d76149b7c47b1e52c0a22817e445c0fb4c76e652bd} urea for hydration.
Avoid using dehydrating astringents, salt scrubs and sugar scrubs. If you haven’t already, the Footlogix Seaweed Scrub, (and a surprise new product coming soon) by Centre for Beauty is all organic, polished pumice and SAFE for the Diabetic client.
What about YOU? Do you feel qualified to benefit from this
$254 billion industry? If not, don’t miss out. Check out the North American School of Podology to see what is offered in advanced Education. It is without a doubt, the BEST for Advance Education in Foot Care. And, since Centre for Beauty is hosting a Level 1 class in Largo, Fl….we would love to have you.
As always, feel free to contact CJ directly, for more information.

Keep an eye out for our special announcement
coming this week!

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Our Veterans need Foot Care?

To begin with, I want to say a personal thank you to the Veterans of our Country for all you do and for all you have done. This includes the Wives, Father’s, Daughters, Mother’s and Sons who have sacrificed the most important thing of our life…..time with a loved one.

In the spirit of gratitude, Centre for Beauty would like to extend the opportunity for YOU to win a Pedicure Starter kit valued at $70.00. Enough products to perform 55 of those much needed pedicures.

November is also the month we recognize diabetes. Our Pedicure starter kit which include; Foot soak, Seaweed Scrub, Callus softener, Daily Maintenance Mousse and Massage formula, is made by Footlogix. Footlogix is the world’s first and only pediceutical foot care line….SAFE FOR THE DIABETIC!

Use your free gift to extend gratitude to someone you know who is in need of a pedicure. Take care of the ONE thing that carries us around for a lifetime. OUR FEET! And of course, use your gift for YOU!

There are 4 ways you can register to win?
The first 25 people who respond GIFT to receive automatic entry.
Every order placed via our App November 9th through November 13th, 2015 received automatic entry x 2.
Any order placed November 9th, through November 13th via our email receive automatic entry.
Any order placed November 9th through November 13th via 727-249-3917 receive automatic entry.
Winner will be announced on November 16th

Our veterans helped or still help protect us. Let’s help protect them!

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It is NOW or NEVER?

Since I shared with you last week, my life as a Salon Owner during Halloween…I thought I would continue the journey of “Life as a Salon Owner” during the Holiday season. After all, there are only 48 days left until Christmas.

We go from Halloween to Thanksgiving to Christmas. The spooky decorations come down, the cornucopias go up an soon it’s time for Christmas trees and Santa Claus.

We spoke about client engagement. Engaging our clients is crucial any time of year. However, engaging them during the Holiday season makes memories.

This is important because we have to remember, yesterday’s customers are NOT your customers of today. We have to remember, we aren’t just catering to the Boomers anymore, we also have the Millennials. While they are not as affluent as the Boomers, they definitely have staying AND buying power.

What’s interesting is the word which Millennials use to best describe their engagement with Companies they purchase from is…..FUN!

They take pictures and FB or instagram…..immediately. They share their experiences in REAL time. They get involved wherever the FUN may be.

Going back to my personal experiences. I didn’t have Boomers or Millennial. I didn’t have FB or Instagram. For the most part, I didn’t even have cell phones and tablets. Everything I did to grow my business was through newspaper and magazines. I used bill boards and place mats. I networked with local businesses and participated in the community. In short…..I used my imagination.

NOW is the time to let your imagination grow wild!

Clear out Halloween and bring on the thanks. After all, there IS Thanksgiving before Christmas.
Participate in your local Thanksgiving day parades and walks. Make it a “family” affair. Invite your clients, make a party out of it.
Put up your tree. Yes….I do mean tree. Decorate it with fall leaves and acorns. Orange lights with colorful balls.
Start a food drive. Pick a local charity and be sure to send in a press release to your local newspaper.
Start a “thankful” tank. Ask your staff and your clients to write down one thing they are thankful for. They are fun to read and very motivating.
Bring out the scents. Pumpkin spice, apple cider and cinnamon. Nothing says welcome like the warm scents of the Holiday.
Start your Holiday promoting. Gift cards, impulse items, special treatments.
Don’t forget the pictures. Encourage your clients to take pictures with you and your staff showing all the Holiday ambiences. Offer 10{41aa4bb89c477f1e334505d76149b7c47b1e52c0a22817e445c0fb4c76e652bd} discount if they post it immediately on FB and Instagram.
When I write these articles, I am constantly reminded of ALL the things that can be done to grow your business. Thank you to all of you who respond and/or comment to my articles. You help ME stay motivated and creative so I too can grow my business.

for tired legs and sore feet
Use this to your advantage by offering a “tired leg/foot” massage
Add $10.00-$25.00 to any service for a 15 minute massage from the knee down

4th quarter Retail promo
(only a few left)

4.2 oz Tired Leg formula by Footlogix
with 8.65 Massage Formula
ONLY $15.00 Salon cost

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