Since I shared with you last week, my life as a Salon Owner during Halloween…I thought I would continue the journey of “Life as a Salon Owner” during the Holiday season. After all, there are only 48 days left until Christmas.

We go from Halloween to Thanksgiving to Christmas. The spooky decorations come down, the cornucopias go up an soon it’s time for Christmas trees and Santa Claus.

We spoke about client engagement. Engaging our clients is crucial any time of year. However, engaging them during the Holiday season makes memories.

This is important because we have to remember, yesterday’s customers are NOT your customers of today. We have to remember, we aren’t just catering to the Boomers anymore, we also have the Millennials. While they are not as affluent as the Boomers, they definitely have staying AND buying power.

What’s interesting is the word which Millennials use to best describe their engagement with Companies they purchase from is…..FUN!

They take pictures and FB or instagram…..immediately. They share their experiences in REAL time. They get involved wherever the FUN may be.

Going back to my personal experiences. I didn’t have Boomers or Millennial. I didn’t have FB or Instagram. For the most part, I didn’t even have cell phones and tablets. Everything I did to grow my business was through newspaper and magazines. I used bill boards and place mats. I networked with local businesses and participated in the community. In short…..I used my imagination.

NOW is the time to let your imagination grow wild!

Clear out Halloween and bring on the thanks. After all, there IS Thanksgiving before Christmas.
Participate in your local Thanksgiving day parades and walks. Make it a “family” affair. Invite your clients, make a party out of it.
Put up your tree. Yes….I do mean tree. Decorate it with fall leaves and acorns. Orange lights with colorful balls.
Start a food drive. Pick a local charity and be sure to send in a press release to your local newspaper.
Start a “thankful” tank. Ask your staff and your clients to write down one thing they are thankful for. They are fun to read and very motivating.
Bring out the scents. Pumpkin spice, apple cider and cinnamon. Nothing says welcome like the warm scents of the Holiday.
Start your Holiday promoting. Gift cards, impulse items, special treatments.
Don’t forget the pictures. Encourage your clients to take pictures with you and your staff showing all the Holiday ambiences. Offer 10{41aa4bb89c477f1e334505d76149b7c47b1e52c0a22817e445c0fb4c76e652bd} discount if they post it immediately on FB and Instagram.
When I write these articles, I am constantly reminded of ALL the things that can be done to grow your business. Thank you to all of you who respond and/or comment to my articles. You help ME stay motivated and creative so I too can grow my business.

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