Archives for March 2018

Professionalism is a Learned process

I remember when Facebook first came out. It was right around the My Space time when My Space wasn’t doing so well. At it’s first conception, FB was a primary gateway to reunite with friends and family. A way for everyone to stay in touch, reconnect and keep up with what everyone was doing. We saw and still see Marriages, Birthdays, Anniversaries, Babies, What we eat, Where we travel, Who’s dating who and much much more.  I also remember thinking what a valuable tool FB would be for our Business world and our Law Enforcement world. Then it happened. FB turned into and turned on a whole bunch of what is now known as Social Media which is being used for all the above and then some.

I believed in FB so much I bought stock.  I still remember sitting around socializing with a group of people who were calling anyone who invested in FB “stupid”.  Kept my mouth shut of course, but I certainly wasn’t stupid.  FB was good to me for a long time.  However, not to long ago I decided to sell my stock and this is the reason why.  Which leads me to…….

 

PROFESSIONALISM IS A LEARNED PROCESS

 

Anymore when I’m on FB, i’m discouraged by so many things.  Instead of people sharing their lives, their sharing their dirty laundry.  There isn’t a whole lot of “Sally just had a baby” or  “look….i’m in Africa”.  Instead there is a whole lot of negativity, nastiness and unprofessionalism.

 

What is “unprofessionalism” on FB?

  • Unprofessionalism is simply NOT choosing your words carefully
  • Unprofessionalism is hiding behind the computer
  • Unprofessionalism is making innuendos that are obvious digs
  • Unprofessionalism is jacking in on someone else promotion
  • Unprofessionalism is mentioning anyones name, Business or not, in a negative connotation
  • Unprofessionalism is immoral, dishonest or dishonorable conduct.

What IS Professionalism?

 

An individual who shows consideration and respect for others demonstrates a commitment to professionalism. Likewise, a person who keeps his or her word, demonstrates loyalty, and exceeds expectations is demonstrating professionalism.

 

Read those words:  “shows consideration and respect“.

I’ve seen enough on FB recently which has brought a whole new light into my world of Beauty.  And unfortunately, it’s not a shining light.  I’ve seen words and comments which could hurt other peoples Business and i’ve seen words or comments which in the end……will hurt the people who are posting.

Centre for Beauty has opened a FEET Geeks CFB page that is NOT opened to everyone, you have to be approved.  It’s about Education.  It’s about helping each other.  I intend to keep it that way.  I also intend to minimize my Business interaction on FB because I simply choose NOT to be a part of what I am seeing.  I’ll be moving over to Instagram to share the wonderful things about Centre for Beauty and the brands I carry.  And, i’ll be searching new ways to keep my clients informed.

I encourage everyone to take that 10 second pause before posting your message on FB.  Burning bridges is not the key to success, negativity only breeds negativity and when you hang out your dirty laundry, it never goes away.

 

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Variety is the Spice of Life!

As I travel around and visit the Salons of my clients, i’m often
reminded of my days owning a Full Service Salon.
It was exhausting. LOL!
However, we did some things that were so much fun and extremely creative.
Every Holiday was an event. It didn’t matter if it was Happy New Year, Happy Valentine’s Day, Mother’s Day, Father’s Day, Memorial Day, Halloween, Thanksgiving or Christmas and many many more. We made the Holiday fun and we adjusted our services accordingly.

It was always a struggle to keep with what you believe but add an element of change.  For instance, in regards to Foot Care when I was introduced to the Footlogix products, I learned the importance of the “results oriented” Pedicure.  I learned it wasn’t all about the Fluff -n-Buff and I learned the importance of the Consultation.  Making sure you know who your Client is, what medical challenges they may be experiencing and the harm we can do if we aren’t Educating ourselves and our clients.  I learned the importance of the 3 “R’s”.

Recognize, Recommend, Refer

My biggest challenge with Footlogix, albeit a great product was, it’s so clinical.  I had a hard time adding any “ambience” to my Pedicures without compromising the integrity of what the brands tag line is.  “Where Medi meets Pedi”.  And, I soon found out once I became a Distributor of the brand…..many of my clients did as well.  Therefore, it stands as a separate offering on a Salon menu which, is mostly the path NOT chosen.

Why?  Because our Salon clients although they like consistency, they also like to be excited.

Then comes LCN

LCN or “Wilde Cosmetics” is the Diamond in the rough of our Foot Care business.  In fact, our entire Beauty business.  Being introduced to this amazing brand has done more for my career as a Nail Technician then anything else.  They are constantly evolving and bringing European quality to our American market.  Which is how I have learned, it is possible to have results with luxury and give our Clients a combination of instant satisfaction, long term benefits AND yes….even a bit of fluff-n-buff.

I am super pleased to be offering the Citrus Foot Care line by LCN.  My choice to do so is in helping my Clients to constantly evolve.  We can’t stay stagnant.

The Citrus Foot Care is a perfect example.  Again….it’s not NEW.  It’s part of the Wilde Cosmetic’s brand which has been used in our European neighbors for years.  It’s been here in the USA but it’s been stagnant.  Until now!

It’s time to get CREATIVE.

First:  Let me tell you a little about the Citrus foot line;

  1. Contains LemonGrass – A natural astringent with serious antiseptic properties.  It also is an effective deodorizer  and adds a disinfecting element to the bath.
  2. Contains Lemon Oil – High in Vitamin C and has stimulating, refreshing and purifying properties.
  3. Fruit Acids – A natural acid which rejuvenates the skin while shedding the damaged surface.
  4. Horse Chestnut Seed Extract – Beneficial for vein health
  5. Natural Shea Butter, Almond Oil, Peppermint Oil and Avocado Oil.

HOW CREATIVE CAN YOU BE?

  • All LCN foot care lines are compatible with each other – Add some citrus with your Urea for a “pick me up Pedicure”
  • Introduce a Seasonal Series and offer the Lemon Fragrance Foot Care Pedicure as an alternative….combined with the LCN Soak Spray, you’ll find your Clients will love the same amazing results
  • Make it a LemoDrop Day offering Citrus Foot Care as a “kick Off” (no pun intended) to Spring
  • Decorate in yellow, wear yellow day and offer orange slices for a snack and lemon slices in their water

So many different ways to keep your clients happy and excited to try new things.  So many ways to build excitement amongst your staff.

  • Play a game including lemons
  • Hide lemons like easter eggs and write a note on it
  • Offer a spiff to your staff for every Seasonal Pedicure they book
  • And….don’t forget the Sour Lemon for one that falls behind

The NEW “to America” Citrus Foot Care line will be available at Centre for Beauty by the first week of April.  It will be on our website and on our price list as well.

Just like you….Centre for Beauty has to be creative and constantly evolving to keep YOU excited and help Educate YOU so you can keep your clients excited and Educate them.

 Stay tuned for introductory specials coming your way.

CJ Murray

President, Centre for Beauty

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Some have found the Missing Piece!

  • Great team and they all shared such great information!
  • I’m going to redo my entire Foot Care menu!
  • I’m going to raise my prices!
  • Lot’s of information to obsorb!
  • I will recommend this class to everyone I know!
  • Thank you for all you do!
These are just some of the reviews from our flagship Missing Pieces class.
There is nothing more rewarding to know what kind of an impact you have been able to make in someones life and their career. Credit does not all go to me. I had an amazing team who were all a critical part of our success.
Missing Pieces

To say that we had an amazing group of attendees would be an understatement. They came from all walks of life, varied in ages, different parts of the Country and held different positions from Owners, Independent Contractors and Employees.

However, they all had one(1) thing in common.  They came to learn and do what they needed to do to better themselves AND their Business.

Emily Nelson was our Instructor for retail.  We discovered what our team knew.  The biggest challenge of selling retail is “fear”.  We talked through it and walked through exercises which helped with confidence building in each attendee.  In the end, they all sold a retail product to each of their guest…with confidence.

Our referral session taught by Donna Muyzinski was definitely to short.  We had a very emotional segment on qualifying who we are.  The results were mind blowing and a definite confident builder.  We finished with our referral letters which will be in the mail this week.

Massaging with Nellie Neal was a sure treat.  Contraindications, money making ideas and new Techniques is what our attendees took home with them.  Needless to say, they learned and what they learned was effective.

Pedicuring with CJ was different than any other class.  Non product specific, this segment offered a clear and concise explanation of the difference between a Medi Pedi and a Luxurious “experience” Pedicure.  The results in our demonstration using LCN Urea (luxurious/experience) and Footlogix  (more clinical) was an awakening.  We all discovered how the added ingredients in LCN can make a more hydrated and smooth as silk feel……as seen here after three (3) days.

Caring for our guest and putting our teaching into action.  This says it all.  Great learning, Great experience, Great times!

And….we had some fun.  We got Nellie and Emily lounging on the day before the class, enjoying some Florida sun and Maddie our dog just giving some love.  We had cocktails at the Tiki Hut while discussing our new two(2) day journey.  And then we have a “child left behind” after Mr. Spatottie…Nellie’s spa helper was left behind.

If you wish you were here, wish no more.  We are bringing Missing Pieces on the road to The Pedi Lab in Minnesota in October, 2018.  Space IS limited at this class, so don’t wait…..Our small class setting was very much a huge bonus for all our attendees and we plan to keep it that way!  Seats available 12

 

Contact Cj @ 727-249-3917

Email: cj@centreforbeauty.com

CJ Murray

President, Centre for Beauty salon Supply

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Be All You Can Be Do All You Can Do!

I am so grateful to all of you who participate in our monthly survey’s. Your answers help me to help YOU!
There were many similarities in the concerns when it comes to Disinfection. However, the greatest concern of all was making sure as Salon owners, as Technicians and the entire Salon team, proper Disinfection was practiced and practiced properly.
It isn’t enough to do the basics “just to get by”. Clients are looking for more and as Salon Owners, we should provide more. Just like the products we used on our feet 50 years ago don’t work in today’s environment, the Disinfection products of yesteryear…
are not enough.
I touched upon this in my last Blog. But, I was asked to provide more information as to how to set up a manual. Which, I have done.
Choose your Disinfection Product (s).  Is your implement cleaner the same as your surface cleaner?  Do you use an Ultrasonic cleaner to clean your tools? What do you use to clean your Pedicure tubs?  Are the jetted?
 

Page 1 of your manual should include an outline.  Once you have made your outline, you should tab your pages so information is easy to find.  An example of an outline would be:

1:  Our Disinfection product (s)

2:  Our procedure (s)

3:  MSDS sheets (Material Data Safety Sheets)

4:  What to do in case of an emergency (on each product)

5:  Our training (What do you do to train your team)

6:  Our pledge (Each one of your team members signature)

7:  Advertise

 

OUR DISINFECTION PRODUCTS

In this section you want to have an individual page for all the Disinfection products you use.  An example would be:

  1. BioSon – Ultrasonic Disinfection product for an Ultrasonic cleaner
  2. BioSurf – Surface and Implement cleaner
  3. BioVac – Jetted tub cleaner

Each page should be a full description of what each product is, and what it’s purpose is.

 

 OUR PROCEDURES

In this section you want to list each product on a separate page and write a full description of how each product is used.  What is your procedure?  An example would be;

  1. BioSon cleaner;  Cleaner used for cleaning of our tools and implements. BioSon is placed in our UltraSonic cleaner to properly and fully cleanse our tools and implements prior to Disinfection.  After each service tools are processed in the UltraSonic cleaner for thorough cleansing.

 

 MSDS SHEETS  Material Data Safety Sheets

Whatever Manufacturers product you use, an MSDS sheet should be provided for each product.

The MSDS sheets will be valuable able for you in the event of a reaction or a medical emergency.  Should Medical personnel be contacted, they will ask you for the MSDS sheets.

 

 EMERGENCY

Emergency phone numbers should be provided in this section

  1. Owners name and phone # (in the event they are not on premise)
  2. Police
  3. Fire
  4. Hopsital

 

 TRAINING

In this section, I would list what your training procedures are.

  1. Do you train each new team member first day of hire?
  2. Do you require your team to study each product, what the contact time is and how each one should be properly used?

The amount of detail you can provide in this section will be crucial to providing comfort to your clients.  They will want to know that each of your team members are on the same page.

 

 PLEDGE

In this section, I would have each one of your team members sign a pledge that they have been properly trained and agree to follow proper disinfection protocol within the Salon environment for the protection of themselves and their clients.

 

 ADVERTISE

This section is more about placing signage throughout your Salon notifying your clients that you DO follow strict Disinfection procedures within your Salon.

This information should be on your stations, your windows AND all your Social Media pages including your website.

Shout it out with joy and be proud of your Professionalism

I can’t say this enough.  Disinfection is no joke.  Look deeper into the products you are using.  Are you just getting by?  Are you more concerned about price than you are quality?  Our Salon environments are not getting any safer.  But….we CAN make them SAFE!

Centre for Beauty Salon Supply proudly offers Micrylium Disinfection products.  Used for over 30 years in the Dental Industry, Centre for Beauty has been the leader in introducing Micrylium to the Salon Professional.  For more information click here.

CJ Murray

President, Centre for Beauty Salon Supply

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