The 2nd thing to plan for IS your plan.

Are you looking to offer a new service, replace a brand you currently have or possibly expand? These questions are really important and in my opinion, the most important reason to attend a trade show in the first place.

Trade shows give you the opportunity to see what may be new. Vendors introduce new products. It's a great way to get ideas.

Maybe you are looking for a new nail polish line. Know your cost, know your waste, know how many colors your are interested in. Do you know how you want to present them to your clients? Are you looking for Vegan or does it even matter?

Look through the line up of who will be at the show presenting nail polish. Eliminate the ones you aren't interested in and spend time on the ones you are. Or, go to every booth and ask all the same questions so you can compare the differences.

In something like polish.....is colors available your only concern? What about settling of the products, does it get thick, how much is wasted, what is shelf life etc. etc.

The idea is to plan what you are looking for. This includes knowing the right questions to ask.

#3 is Financial security

Short and sweet. Stick to a budget.

Many $$$ change hands at our Trade shows. It's easy to spend. Everything looks so great, so easy to use, it's the next best thing to sliced bread.....until you get back to work.

The realization of what was spent and what you spent it on hits home. Panic sets in and we wonder WT?

To make attending trade shows a success from start to finish, first know how much you CAN spend. And, plan accordingly.

#4 Call your Credit Card Company

More often than not, we spend time with clients at the booth. They receive demo's, choose products..get all excited. Then, it comes time to pay and the credit card is declined.

This happens a lot at our shows because the card is used over and over again at a variety of different vendors.

Call your credit card Company to let them know there will be a change in activity. This will save you embarrassment and all of us valuable time.

When searching for a brand to use in your Foot Care room, there are many factors to consider.  Before you do though, it’s important to realize...

• The skin on our feet is very different than the rest of our bodies
• We are exposed to much more in our Foot Care room then we were 50 years ago
• Our access to education is far more vast
• Our client’s access to information is far more vast
• There are many more options available

When choosing brands, there is much to consider

• Do you want fluff n buff or do you want results?  Or maybe you want both
• Do you want scents
• Do you have easy access to what you need
• Is Education available
• Is it cost effective
• Does it have retail opportunity

CLEANING

Cleaning has many different facets.  We have cleaning of our Pedicure stations including bowls, floors and chairs.  And, we have cleaning of our surroundings and then we have cleaning of our implements.

#1 cleaning of our bowls.

If you have an older version Pedicure bowl which is connected to pipes which filter the water in and out of the same pipe……you MUST purge your Pedicure tub between clients.  Purging one time per day, at the end of the day is NOT sufficient.

Purging requires a solution effective enough to not only clean but kill high levels of bacteria which is ran through your pipes for a minimum of 5 minutes….depending on your solution.

At the end of each day, a 15 minute purge should be practiced.

Once purged, the surface area of your tub needs to be cleaned and disinfected.  This means it is wiped and sprayed with a solution intended for surface use.

If you have the newer pipeless chairs/bowls...although there is nothing to purge, you should still check to see what your State regulations are.  However, whichever way your tubs need to be cleaned, the propellors should be taken out and cleaned and then disinfected.

#2 cleaning of your chairs and surrounding areas

It doesn’t matter why type of set up you have, your chairs and tables AND any containers should be wiped with a solution which cleans and kills bacteria.....daily. In this case, a disinfection product with surfactants which cleans and disinfects at the same time, is perfect.  It is also important to note, there are cleaners/disinfectants  which will eventually dry out your vinyl or your leather chairs.  Be careful when choosing your products. Do your research.

#3 Implements

I think the biggest mistake and lack of education we are experiencing in our Salons, is realizing the dangers of cleaning or scrubbing your implements at the sink.  To begin with, I’ve watched.  Barely soap is being used.  A scrub brush and water…scrub scrub scrub…….it’s terrible.

2nd, research has shown that debris from the scrubbing or airborne particles is known to cause headaches, sinus problems, dry throat and more.  Therefore it suggested we eliminate this step.  WHAT?????  NOOOOO!!!!!  Well, we actually don’t eliminate the cleaning process, but we do eliminate how we clean.  The use of an ultrasonic cleaner not only is safe, but it is more efficient, time saving and 100% more effective then cleaning our implements at the sink.

#4 Wet disinfection

Most State require some form of wet disinfection.  The amount of time required varies State by State.  Unfortunately most of them are still in the dark ages and approve the lowest form of disinfection…..Barbicide which, requires. 10 minute soak time.  Therefore, regardless of what you use, you must soak for 10 minutes.

Hospital grade is the key word here…..entirely a joke!  Hospital grade only means the products which make the claim to be hospital grade are approved for cleaning hospital floors.  Now, that’s not so totally bad, but in my mind…it is deceiving.  My question is: are you happy with a product that makes the claim to be hospital grade?  Because, many of those products are low level, carcinogenic and can NOT kill many strands of bacteria we are currently subjected too.  Arrgh!

There are many things you should be asking when you choose your disinfection product

1). What exactly DOES it kill

2)  What exactly is the active ingredient

3). What exactly is contact time

4). Is it carcinogenic

5). Where do I dump it

6). How long is the solution effective for

#5 Sterilization

When I grew up in the Salon, using an autoclave was never even an issue.  That was a Medical thing…not. Beauty Salon thing.  Well, times have changed.  It is a Beauty Salon thing because we are subjected to so much more than we used to be.  And, we are often the first responders.  Therefore, we are seeing things sometimes even before the Dr. does.

In my growing up days, autoclaves were no less than $3-5000 dollar.  Today, you can get an autoclave for way less $800-$1200.  What a small price to pay for peace of mind.

Using an autoclave, is not required.  However, it should be.  I’m not sure if it ever will be, but what I am sure of, is somewhere down the road our Salons will be getting calls asking of services and the next question will be “do you autoclave”?  Client - Public awareness is immense.;