Decisions

Are you one that drives yourself crazy when it comes to decision making? I am!

Not always yet, there are just some things that I will ponder in my head over and over again….until it literally hurts.

I am not at all trying to pat myself on the back. It’s those difficult decision times when I realize just how unique Centre For Beauty really is. Having someone with experience to share the good the bad and the ugly in an effort to help through difficult decision making times.

I know many of you understand being an entrepreneur is not all it’s cracked up to be. Don’t get me wrong. To be able to live the American dream is awesome. It just doesn’t come as easily as many sometimes think.

I was viewing a video on one of my social media channels. It was Steve Jobs back in the 90’s talking about “rebranding” Microsoft.

It was very interesting and made me proud of how I have always felt about my Business. We don’t sell products. We educate, we inform, we provide knowledge.

His messaging is exactly how I feel. What can we contribute to our Industry to make it great!

What’s crazy is I was just having this conversation with my assistant Leslie.

As I show her how to set-up for our upcoming Toenail Restoration class, I’m sharing with her my method of teaching. I teach to educate my clients, not to get a sale. The sale to me, is just the bonus.

This and so many more reasons is why I scroll through social media and shake my head.

It’s also the reason I will stick to my guns, I will lead – not follow and why I will always do and teach what I know is right.

As a Distributor the way I look at it, I have 2 options

  1. I sell product or
  2. I educate

As a Salon owner they way I looked at it, I have 2 options

  1. I perform a service or
  2. I provide the ultimate in customer service

What exactly is the “ultimate in customer service”?  Why is this so important?

Firstly, it isn’t about YOU! It’s about what you do for your clients. I’m not talking about giving away your services to keep them coming back. I’m talking about making your clients “raving fans”.

I’m talking about making it so your clients talk abut you and your Business the same way you talk about a Business you like and would highly recommend. Think about this!

In my mind, it’s so incredibly easy. You don’t have to be a brain surgeon too;

  • Be a smiling face
  • Be knowledgable
  • Be on time
  • Have a clean environment
  • Answer phone calls
  • Respond to emails
  • Communicate
  • Say thank you

What Steve Jobs introduced as he was working with a Marketing Company was “think different”.

His video to “sell” this new concept to the Microsoft team was a display of many people who have done so much for our world and who contributed to the good of our society.

  • Mother Theresa
  • Gandi
  • Einstein
  • The Wright Brothers…just to name a few.

The point being, if we were all followers and we had no leaders who took the chance, did their own thing yet did the right thing….where would our world be today?

This is how I feel about the Beauty Industry.

What are you contributing? Are you doing what’s right to save the future of our Industry? Are you realizing that everything you do contributes to our Industry?

YOU are the face. YOU are what dictates clients looking at our Industry as nail art and length/shape/color of nails. Or, do they look at our Industry as a need to keep them looking and feeling good. And, keeping them safe.

Going back to either “performing a service” or “performing the ultimate in customer service”.

That is the question you should ask yourself. Have you gotten caught up in yourself? Have you gotten caught up with how many initials you have behind your name? Have you got caught up in the likes of social media?

If you have then I suggest you knock yourself down a peg or two. Owning a Business, running a Business is not about you. It’s about your clients, it’s about the future of our industry.

I think about the people or Businesses I do Business with, both personally and Professionally.

I absolutely love proficiency. This to me is say it how you mean it and do it how you say it.

  • Are you educated on the topic?
  • Are you selling me a product or educating me so I can make my own intelligent decision?
  • Do you respond to my emails, answer or respond to my phone calls?
  • Do I feel safe doing Business with you?
  • Are you making me a raving fan?

Think different than your competitors.

  • Don’t try to match their price. Kill em with customer service so they will pay whatever price you demand
  • Don’t offer the same service. Educate your clients on why, what you do is better and safer for them
  • Don’t cut corners on cleanliness….1st impressions are always the last.

The bottom line is this. If you look at some of the successful brands like Nike, CocaCola, Microsoft. Notice their adds don’t even talk about their brand. They talk about the people surrounding their brand. It’s not about them…it’s about you!

CJ Murray, President

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4 thoughts on “Decisions”

  1. Hello CJ,
    Yes. Its about keeping the relationship with your clients. To have them keep coming back. To make them feel pampered and remember you. Its not about us, its about our clients. Without their support we wouldn’t have our little small business. This is why I love your company CJ. You company truly is unique. I focus more on educating my clients more than making the sales. When they are ready they will let me know, and purchase product from me or pay for the service best for them.

    1. So true, and….as they learn to trust you, you gain respect. Those 2 combinations are and awesome goal. Good for you and thank you.

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