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The other side of the mirror!

There is another side?

The longer we are sitting behind the chair, you forget what it was like being on the other side. After all, we have all been a client at a Resort, Spa or Salon.
The longer you have been sitting where you are, the harder it is for us to think like a client. A client which, we have all been.
Have you thought about this:
  • How do they feel about you being on your cell phone while performing the service
  • How do they feel about never being asked is how have her nails done during the last 2 weeks. Is the shape okay, the length?
  • How do they feel when a solicitor walks in and takes the time of who they are paying
  • How do they feel if you were talking to someone else while they are receiving a service from you.
I think we have this perception that once a client becomes a regular….she’s a friend, she’s family. We forget they are still actually a client of yours.
Sometimes it is just the simple touches that can revive that first time client feeling.  That feeling that made you feel special.  Like you were really appreciated.
  • Did you make sure you asked her if she wanted coffee or wine (depending on the time of day)
  • Did you look her in the eyes and pause for a moment to say “thank you, I appreciate you”?
  • How about thanking her for leaving a tip?

When we look at years end and reminisce about the year behind us, we must also look forward and decide what we can do to make our future even better.

If we keep doing the same thing over and over again and expect different results, then welcome to the world of insanity.  We have to change our habits, our patterns.  We need to step out of the box yet think simplistic at the same time.

  • Market your existing client base.  It’s so much easier and cheaper to market from within.
  • Offer a Pedicure client a free hand massage.  (using your favorite manicure creams)
  • Offer a hair client a free foot massage.  Give them a taste of what a real pedicure can feel like.
  • Test new products and share with your clients.

Cross sell….that’s the word.  Cross sell to your already existing clients and watch your Business grow quicker than you could ever imagine.

Try two(2) techniques each month.  Plan your calendar for 6 months in advance.  Choose 12 services and/or product you want to focus on to help grow your business.

Simplicity

These are just teaser ideas.  There is so much more simplistic ways to grow your Business.  Keep reading our Blog and check out our Missing Pieces class being offered for the first time.  It’s a class that will give you a very high ROI.

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It’s all in the thinking?

As we enter into this week of Thanksgiving, its always a great time to give thanks and gratitude for all that has happened during the year.
For me personally, I give thanks every night as I’m getting ready for bed. I give thanks for all the good and I give thanks for the lesson(s) I may have learned as well.
I believe giving thanks and staying positive
has everything to do with outcome
I did some traveling this past week, and had the opportunity to visit several of my clients. In talking with them about their business of feet, we discussed products and how to use them. We discussed add on services and we discussed the opportunity of a price increase for the services they offer.
It saddened me that in more than one case, the idea of a price increase just seemed impossible to do. Whether they felt it was their location or their competitiveness, it didn’t matter. It saddened me because I know all too well, the power of negative thinking. Whatever you put out, is going to come back. So, if you don’t think you can present a price increase…..you won’t. But, if you think you can do a price increase, you can.

How do we change our negative thoughts on presenting a price increase?

 

In my opinion, #1 is to get in the mindset.                                                                                  If you can’t, you won’t…if you can, you will.

#2 know your value. Know your worth.
#3 don’t be afraid of losing business.
#4 offer added value

With everything I have been through both personally and professionally, the most important thing I learned is the power of positive thinking. When I tell you that one change in my mindset has helped me through everything…..thats an understatement.

In addition to a positive mindset, it’s important to realize                                           …..you only get what you negotiate.

Once we change that mindset, its then a snowball affect. We start being more positive, we start believing in ourselves more. We begin to realize the value we offer to our clients in making them look good. We don’t just help them look good, we help them feel good. Your worth has a $$$$ value. Did you go to school to learn what you do? Did you spend money of new products, stay current with the trends, use good quality products? Isn’t all that worth something?

There’s a National average of a 3% increase in everything…..when our expenses increase, we have to increase our income.

In regards to the possibility of losing Business? If a client is going to leave you for a minor price increase….LET THEM GO. It’d been my experience, if they leave for price…they always come back.

As far as the added value is concerned, there are really only 6 things you should remember
1. Be realisticDon’t jump up $25.00 for one service.  Add $5.00 – $10.00 max

2. CommunicateDon’t be afraid to talk about it.  You don’t have to justify, but explaining to your clients that your cost have increased, or you have more quality products….will help them understand.

3. Take care of YourselfReally examine where you are and what you need to do to help make your life easier.  the better you feel and are, the better service you can do for you clients.

4. Add valueAdding a little bit of ambience like heated towels, a mask or spending a couple more minutes on the massage, can make all the difference in the world.  Just remember, you want more profit.  You don’t want to exchange value for $$$$

5. Plan aheadDon’t spring it on them.  You can always increase a little each month over a 3 month period.  This way your clients know what to expect and it’s not such a shock for them.

6. Be creativeMake it fun.  Show the new products you have.  Bring out some products you have but never used.  Make a big deal out of it.  Make it for your clients…not for you.

There is so much to share on this topic, I just don’t have enough room or time to put it all down.  But, if you are attending our “missing Pieces” class in March of 2018, you will get a boat load of information to help you move up to the next level.

Want info on our Missing Pieces?  Contact me at cj@centreforbeauty.com

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It’s Time to Plant the Seeds?

 

These past 12 months have been a very eventful year for Centre for Beauty. We expanded our product lines, we moved into a new facility with more space, we entered the Trade Show circuit branding the name Centre for Beauty and we offered more classes than ever before.  It’s been GREAT!
As great as it is, when it comes to this time of year, I know the importance of seeding the garden so we have flourishment for the next year.
Seeding the garden is something that I feel, should happen in every Business every year. It doesn’t have to be the end of the year, it has to be at a time of year where you can sit and plan your Business plan for the coming year.
What does that involve?
For Centre for Beauty it involves gathering all the feedback we receive from clients throughout the year and act upon them if we can. Deciding what new products we may want to introduce. Deciding what Mfg’s promotions (if any) we want to take advantage of. Deciding what trade shows we want to attend as a Business, deciding what and where our Marketing budget is going to be and deciding what we are going to do to grow the Business.
We plant the seeds in our Marketing. We plant the seeds in our Social Media.
We plant the seeds in our commitments.
But….as a Salon….what should you do?
  • Think about what NEW item(s) you can bring in to gain excitement from your clients.  If you have the same thing “ALL THE TIME”, that meets the definition of insanity.  “Doing the same thing over and over again and expecting different results”
  • Think about increasing $$$$ from your existing clientele.  It’s a known fact.  The best and fastest way to increase your Sales $$$ is through your already existing database.
  • Think about reaching out to clients you haven’t heard from in a while.  Do you have a program in place for this?  If not, you should.
  • Think about the Holidays.  YES….ALL the Holiday’s.  Building excitement for what’s to come is the best way to seed.
  • What about seeding your staff?  Think about what you can do to help keep them motivated and excited.
  • Education!!!!!!  Being able to process this whole seeding commitment truly begins with Education.  Everything we learn, every time we grow, we are seeding ourselves.

Making a seeding commitment is a mind set.  If you want your Business to grow you have to be constantly thinking about how to make that happen.  We can’t just fly by the seat of our pants and expect to see progress.  Everything has to be a plan, a thought out process and a HUGE effort on your part.

Happy Seeding everyone.  Whether it’s this time of year, Spring time or Summer.

I wish you all the Blooms of a successful harvest

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Holiday’s are Coming?

It may only be August, but if you blink…..the Holiday season will be here.  In 23 years of owning my Salon you can imagine, i’ve learned a few things.  Things change from year to year, trends happen and clients wants and needs change.  We have to as well.

There are some basic things I always made a habit of doing, right before the season. Usually after the kids went back to school, I would house clean.  Starting the season with a deep clean always did my staff and I good.  We would clean our stations, drawers and all. We would clean containers, get new ones if needed, fill them to the brim and invest in new tools and brushes so we could start the Season off fresh.

We would also deep clean our reception desk.  Move out products that have been sitting there for a while, organize our pencil drawer and add some new decor.  It was so refreshing and our clients noticed.

One of the main things we did, and i’ve had articles about this before…we re-evaluate our disinfecting procedures.  Check on State rules that may have changed, hold a meeting with our Staff to make sure we were all on the same page and check our labeling of the disinfection product we were using, just to double check for accuracy.

But….what about the real reason we all enjoy the Season?  The increase in service $$$$……and how about the increase in retail $$$$.  How do you decide what to bring in to promote to your clients?

I’ve put together a list for you, based on what I know to be the best selling items “year round” in my world today.  This list would also be my choice if I still had my Salon.  If they sell as a top item during the year…imagine what they could do around the Holiday’s;

I’ll share more info in detail about these items over the next few days….but for now, here is a list for you to be pondering over;

  1. Always….Holidays hand creams and foot creams.  Clients do like fragrance, just ask Bath & Body Works.  Their Holiday fragrances sell more than all fragrances, all year long.  They also work great for client gifts!
  2. A gift to say you care.  Retail Foot Care items always seem to hit an all time high during the Holiday months.  They work great as stocking stuffers and combined with other products for a full package.  Making gift baskets out of your stock items always seems to go over really well.
  3. Diamond Dust!  Yes, this little bottle of Diamond Dust which sells for $49.00 to the client just happens to be the greatest item for making your clients feel special.  Dust it in their hair when doing their Holiday service and they will love to take it home for glittering all over body.
  4. Red Wine Leaf Foot Care.  This foot care is a seasonal Foot Care product offered by LCN.  It’s great for it’s Fall/Winter ambience of appearance and flavor.   It works amazing for that tired, heavy leg feeling from shopping till you drop.
  5. LCN permanent eye and lip liner!  Okay, if you haven’t tried this yet, your missing something really special.  It goes on very nicely and last you thought the day.  Many colors to choose from.
  6. WOW mascara by LCN!  When I say WOW, i’m not kidding.  This mascara gives you fullness and long wear.  It gives you the appearance of wearing extended eyelashes without worrying whether they will fall off or not.  Beautiful application and long lasting.
  7. Anti Aging products for legs and hands.  Another great product for saying you care.  Clients like different things when it comes to gift giving, and they especially like to try different things on themselves during the Holiday season.

My point is…be prepared to make some money.  Do’t wait until a month before the Holiday to decide to bring on the Holiday feel.  Start early, you’ll be surprised at what happens to your revenue when you do!

 

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IT DOES NO GOOD, IF YOU DON’T MARKET

When I teach my classes through the Country, I am in front of hundreds of Technicians eager and willing to learn.  Unfortunately however, it saddens me to know at least 50{41aa4bb89c477f1e334505d76149b7c47b1e52c0a22817e445c0fb4c76e652bd} (if not more) of those I teach, will never make money off of what they just learned.  Why?

There are a couple of tell tale signs, but the biggest reason, I believe, is because many Technicians don’t realize that learning a new procedure, offering a new service is parallel to “bringing a horse to water, but not able to force it to drink”.  We can teach it, you can learn it, but once you return to your Salon….what do you do to use it?

Marketing is what makes Home Depot more popular than Lowes or Coke more popular than Pepsi.  They are both good, they both do well, but one does better because there is more Marketing, higher recognition of the brand.

It’s impossible to expect a return from your class investment, if you are not Marketing what you just learned.  Here are a few ideas;

  1. Press release.  They are FREE.  Verbiage is important in order to be recognized and added into your local newspaper.
  2. Website.  Meta tags, google search, front page….it all makes a difference, and helps!
  3. Brochures, tent cards, announcements.  SCREAM it to the world that you have been educated in a certain area, that you have formed alliances with local Dr’s and the reasons why?  Reasons like “because you care about the health of your clients” (as an example).
  4. Be sure whoever you have formed an alliance with has your information in their office as well.  Invite the staff in for services.  Give them incentives to refer clients to your business.
  5. Social Media.  Make a business page.  Invite your clients to the page. Post before and after pictures ALWAYS.  This includes Facebook, Instagram and Twitter.
  6. Email marketing.  There are many free email marketing Companies out there which will work very well for a small business.  Mail Chimp is one of them.  Check it out and educate your clients.
  7. Stay present.  Meaning, keep your face your name and what you do in front of the people you want to form an alliance with.  It takes a bit to get this going….hang tight and again, stay present.
  8. Finally, make sure you have the products you need to fully perform your service.  Educational classes are not meant to be sales classes.  However, the reality is, you need product to perform the service.  Many educational classes offer “in class” discounts.  Take advantage of them.  Saving $$$$ is always a good thing.

Pounding the pavement, an old sales adage is the final stage of what it takes.  Don’t expect it all to just come to you.  You have to work it, job it hard and stay on it all the time.

Marketing is about creativity.  Don’t be the norm, be the abnorm or be abnormal.  It’s a big elephant, you have to attack it in little chunks…..but, in doing so you can expect big results.

 

Feel free to reach out to me personally with any questions.  I’m happy to assist.  cj@centreforbeauty.com

 

 

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How to find a referral Dr.

These past couple of weeks, I have been sharing pictures with you in regards to conditions of the Nails and Skin on the Feet.  I hope they have helped you recognize the need to familiarize yourself with what you may encounter on a daily basis.  Remember, the Nail Technician “we” are many times the first responders.

However, a question I get asked many times and speak about in almost all my classes is “how do I form a partnership with a Dr. to refer to?”  this is a great question and not as easy as it sounds (I’m being honest here).  Finding that Dr. is challenging, it takes time and perseverance and it takes persistance.

The first thing you want to do, is find a group of Dr’s you “want” to do business with.  I recommend you seek out a Podiatrist or Medically licensed Pedologist.  I also recommend you seek out a Dermatologist and a Medical Dr or Internist.  All three of these Professions will be helpful associates.

The question is how do you find these Dr’s.  Referral is the best practice.  Kinda ironic huh?  But seriously, ask your clients, your family and your friends first.  Second, look in the newspaper, read local medical blogs, ask anyone you know involved in the Medical field.

Once you’ve obtained a list of names, do your research.  Google their names and see what comes up.  Go to their website and look at reviews.  You have to feel confident the Dr. you are referring to has great credentials and happy clients.

Once you have your three names, it’s time now to “ask” for their referrals.

My first recommendation is a letter.  Dr’s will not answer your phone call. A letter is the best first approach outside of scheduling an appointment with them…..and that in itself is not a bad idea.

I have a sample letter i’m happy to share, but the one thing to remember about Dr’s is their Ego!  Telling them they are GREAT, is a good way to approach them.

They also don’t really give a hoot about what your qualifications are.  It can make them feel intimidated.  You don’t want them to feel like you are better then them nor that you plan to take all their business away.

Therefore, the best approach is to tell them what you seek, by letting them know upfront……you NEVER want to go out of the limits of your license or as they would say “out of your scope of practice”  Which, is why you NEED them.

After you have stroked their ego and made your reasons clear, then you can state your qualifications.  Keep it simple and you don’t have to list the entire kitchen sink.  Also, express to them it is because of your qualifications or education that you recognize the need and the importance of a referral connection.

Finally, invite them into your facility.  Offering a Pedicure is the best approach.  However, you best make sure your sanitary procedures are over par and you are confident with the work you do.  Remember, you only have one chance to make a good first impression.  It doesn’t hurt either, to invite their staff for a service from your facility as well.

Now you have the letter complete, what do you do?  Mail it, fax it, email it….all of the above.  Several times!  That’s right……Several times is what it will take before you get a response.  You have to work through the Receptionist, the Office manager, the Nurse Practitioner and the Wife or Husband.  It takes many times and different venues before you may even be acknowledged.  Follow up with a phone call if necessary, but stay persistent and persevere.

Am I trying to scare you away?  Absolutely not.  I’m being realistic.  I’ve been in this industry a long time.  If I were to start a Salon again, finding Dr. referrals would happen before I even open.  In this day and age, it’s a necessity…..not a luxury.

Next week we’ll talk about referral slips and how the referral process actually works.

Feel free to email me for my recommendation on how to word a Dr. Referral seeking letter!  cj@centreforbeauty.com

 

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What to do or NOT

 

In focusing on staying within the Limits of our License, I want to focus on how to handle a situation with a client of whom you may not be able to service.  

It’s not that difficult but it does take know how and confidence to turn down $$$$.  You can be sure however, not only do you end up making more money in the long run, you gain a lifetime client and you build a reputation of Professionalism with Honest intent.  We first need to make sure we are ALWAYS providing a consultation service.   But yet, there are still many out there that do not provide a consultation service.  

A consultation speaks of Professionalism.  I couldn’t imagine getting my hair done and my Hair Stylist performs a service without asking me questions, looking at my hair and discussing options.  This should be the same for the Foot Care service.  In my opinion, even more crucial.  You can’t identify and make your recommendations without a visual consult.  Not all feet are created equal, and neither should our Foot Care service be.

So now we have done our visual and we determine by the appearance of the thickness and discoloration, there is an “indication” our client has a toenail fungus.  Notice I use the word “indication”.  Short and sweet, WE AS NAIL TECHNICIANS CAN NOT DIAGNOSE!   However, based on our Education and Experience Mrs. XYZ, what I am observing is indicative of a fungus on your great toenail.

Your next 2 steps should be as follows;  1) Recommend she visits a Dr. for a culture test to determine if it is indeed a fungus.  This is why having a referral partnership set up with a team of local Dr’s is so important.  And yes, I mean a team.  You should have referral partners in Podiatry, Dermatology and General Practice.  2) You should carry an OTC product you can recommend to Mrs. XYZ.  OTC anti-fungal products vary from product to product in regards to what effectiveness these produce.  We don’t “kill” the fungus, that would be a Medical position.  But, we have great products that appear to dormant the growth or slow it.  And, the reality is……if you don’t recommend a product to Mrs. XYZ then she is driving to CVS to purchase an OTC product from them.

Now we are done with our consultation….can we proceed with the service?  Some may say no, but I say yes…..with provisions!  1)  No work is performed on the nail in question.  This means no clipping, filing, cuticle work or polish. 2) CLEAN, SANITIZE, DISINFECT!  Sadly, many take short cuts when it comes to products used for disinfection.  Know your products, know what your State requires AND go above and beyond.  Believe me, cutting corners on disinfection will cost you $$$$ later.

 

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Knowing What To Look For Can Help You Decide?

Do you ever feel like…..ARRRRRRRGGGGGGHHHHHH?  Helping all of you with what to do and not to do in the Pedicure chair is really challenging.  As Technicians we can’t diagnose, yet….in many cases, we are the First Responders.  Yet, one wrong move, one wrong statement can start a tizzy of comments.  And, one wrong mis-step in the Salon can not only cause potential damage to your client, but a potential lawsuit for you.

It occurred to me with so much talk about what we can and can NOT do and making sure we are staying within the limits of our license or not going out of our “Scope of Practice” that the importance of having some idea of what we are looking at is crucial.

As I sit in my office and look at ALL the educational books I have from various different entities of our business like (MiLady) (Death by Pedicure) as an example, why are we even being introduced to things which they want us to identify yet according to the “rules” we really have no business being introduced to? 

Well, i’m gonna take my chances and share with you some pictures of Nail & Skin conditions which, you will probably see in your lifetime of working in the Salon.  And, which each one…identify whether or not you should proceed with your service.  Which….BTW…..is the #1 question I get asked all the time.

Heel Callus:  Yes, as Nail Technicians “reducing” a callus is within the limits of our license.  However, remember to remove no more than 80{41aa4bb89c477f1e334505d76149b7c47b1e52c0a22817e445c0fb4c76e652bd}.  And, if there is any broken skin this could be a condition brought on by fungus and should be sent home with at home care products and/or referred to a Podiatrist.

   Hard corn:  NO….In the USA we are not licensed to remove corns.  You can slightly reduce with an acid free callous softening product (treat as a callous), but gently and softly and NOT all the way down.  Refer to a Podiatrist if client wishes to have it removed.  At home softening products also recommended.

  Trumpet Nail:  Also known as a Pincer Nail.  Commonly caused by an inherited disorder.  In rare occasions, improperly fit shoes.  Not a problem for the Technician to perform a Pedicure service as long as they have been cleared of any fungus.

Onychomadesis;  The nail shedding at the matrix bed as a result of a long-standing fungal infection.  Signs of a new nail would be prominent.  If cleared of infection, should be no problem for Technician to perform a pedicure service.  FYI…this can sometimes be associated in children with hand, foot, mouth disease.

Onychomycosis:  Most common disorder of the toenail.                                                It is a fungal infection of the nail module.  Should always be referred.                                                              Soooooo many different types and soooooo many different causes.  

Brittle, discolored, thick nails may mean you have nail fungus. It can affect fingernails or toenails. Prevent nail fungus by keeping hands and feet clean and dry, wearing dry socks and changing them often, wearing shoes in a public shower, pool, or locker room, and not scratching infected skin, such as athlete’s foot. Wear wide-toed shoes (so toes aren’t crammed together), and don’t share nail clippers.

  Nail pitting is most commonly seen in people who suffer from psoriasis. Approximately 50{41aa4bb89c477f1e334505d76149b7c47b1e52c0a22817e445c0fb4c76e652bd} of people who suffer from psoriasis will have pitting of the nails. Trauma to the nail growth plate or nail bed can also cause a pitted appearance with ridges. Sarcoidosis and bacterial and/or fungal infections may also cause pitting of the toenails.

Many conditions can cause white nails. One of the more common is psoriasis, which can affect the appearance and texture of the nails. Yeast and fungal infections may also cause the nails to appear white. Trauma to the nail from an injury or ill-fitting shoes can sometimes lead to an accumulation of fluid that lifts the nail and gives it a more white appearance. In some cases, white nails may be indicative of a more serious underlying condition, such as liver disease, diabetes, or congestive heart failure.  

 A fungal infection of the nails that causes discoloration and thickening of the toenails may cause yellow toenails. Other causes of yellow toenails can be diseases such as lymphedema, arthriticconditions, lung disease, or even repetitive trauma to the nails from tight shoe gear and stop-start athletic activities.

Occurring when microscopic fungi enter through a break in the nail or surrounding skin, a fungal infection can make your nails thick, discolored, and brittle. If left untreated, a fungal infection can spread to other nails. Thriving in warm, wet places such as shoes, pool decks, spas, and gyms, the fungi can be spread from person to person. It may begin from contracting athlete’s foot or incurring an injury to the nail, allowing an opportunity for the fungi to invade the nail. 

Being able to Recognize what you are looking for is Imperative

Referring to a B2B partner for testing and/or treatment is Professional

Recommending at home care products for at home care maintenance is                            Imperative & Professional

 

I will cover a few more over the next couple of weeks.  Print these pictures, keep them handy and always be prepared for What NOT To do!

www.cjscentreforbeauty.com

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Think like a BUSINESS !

 

I know I have spoken before on Professionalism when it comes to our posting on FB.  But, I just read something on FB which caused me to stahl the article I was writing, and completely change what I was writing about.

The post was a live video on “thinking like a business” in regards to offering Show specials, the week following a trade show.  The gist of the video was about low show attendance and blaming it on the Companies that offer Show specials when the show is over.

The comment that set me off was “think like a business “and don’t offer show specials.  We are only rewarding those who don’t attend the show.

Let me explain something:  My business, Centre for Beauty Distributes Foot Care products to the Salon Professional.  We have 2 major Foot Care specific lines.  When these Mfg’s display at the shows, my business is affected tremendously.

As a “business person” I had to review my strategies and come up with something to offer my clients in hope I can sustain through the 3 months of Premier.

YES!!!!! 3 months.  May is slow because everyone is waiting for the big Premier Show.  June is slow because everyone has purchased from the show. July is slow because those who purchased are still using the products they purchased from the show.  And, when you ship all over the Country….every show affects your business in this way, all year long.

Therefore, offering Show Specials the week after the show is imperative to the survival of my business.

However, it’s also about rewarding my family of clients who can’t attend the show, for whatever reason….for their continued support.

I don’t know if the person who made this post has ever been in a Mfg’s or Distributors shoes.  It really doesn’t matter.  It goes back to an earlier article I posted about Social Media……once you post something on Social Media, it’s out there for the world to see.  Speaking ones mind is one thing, but to generalize and place blame, in my opinion is just not right.

Also, there were many responses with many assumptions.  The reality is…..you can’t please everyone.

I personally feel there are many reasons why someone does or doesn’t come to a show.

WHY THEY COME

  • The excitement
  • Find new equipment/products
  • Education
  • Vacation with family
  • Camaraderie
  • prices/specials/deals

WHY THEY DON’T COME

  • Financial
  • Time
  • Financial/time
  • Financial/time
  • BEEN THERE DONE THAT

Yes, I purposely put the reasons in the order they are in.  

The fact is, If you did a survey of why someone didn’t come to the show?  Hi highly doubt the main reason would be “because I can get the specials without going”

Finances is the #1 reason for a no-shower.  Maybe they just started out.  Maybe they are caring for a family member, maybe they are the only working family member.  Maybe they can’t take the time off of work.  Whatever it is, I would be hard pressed to believe they didn’t come because they could get the specials anyway.

Social Media is a platform.  A platform to share happiness and sadness.  A platform to connect with family and friends.  A platform to promote business and many other reasons.

I would encourage deep breaths before posting.  Keep it fun.  Be Professional and never EVER point the finger.

Why didn’t YOU attend Premier!

cj@centreforbeauty.com I’d love to get 100 responses!

 

 

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LCN Foot Cream RE-INVENTED

HaveYouHeard Complete heading

 

LCN’S newly re-invented Foot Creams have taken the World by storm.  Why?  Because they are luxurious with an amazing feel of relief for tired, swollen and heavy feeling legs.

How would you market this?  Firstly, you have to use it and talk about it.  Try the products for yourself and discover how Refreshing Foot Cream will help stimulate your leg senses and give you relief from a long hard day at work.

Try the Warming Foot Cream to help promote blood flow and make your feet and legs feel alive again.

Try the Moisturizing Foot Cream as an alternative to your Pedicure massage and see how blue algae along with bees wax and Vitamins E and F will make your skin feeling smooth.

Offer as a stand alone service!  Got athletes?  Geriatric clients?  Any of the aforementioned foot creams can be a stand alone service, adding $$$$ to your bottom line by offering a “refreshing foot massage” or a “warming relief massage”. Charge $1.00 per minute and watch your profits rise.

Pair them as a duo at your retail shelves.  With the purchase of a Shampoo, add a Refreshing foot cream.  Or, purchase a nail polish and add a Moisturizing foot cream.  The duo packaging increases your retail sales and puts the product in the hands (or feet) of your guests.

Selling retail is only as creative as your mind will take you

LCN’s point of purchase display is a great way to bring visibility to the products.  The display is compact, includes a tester for your clients to touch, smell and experience the Foot creams before purchasing.  Placing in a visible spot with easy access to the testers, will sell the products easily.

Stuck in a rut?  RE-INVENT yourself

Try LCN’s tantalizing trio

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