What is your intention?

If you had asked me this question 35 years ago, I would have answered in honesty “to make money”.

My chosen career did not include the Beauty Industry. However, this is where I ended up. I had no idea where this Industry would bring me, and I certainly had no idea I would end up being exactly where I was supposed to be.


Over the years, it has been passion which has fueled my Professional journey in the Beauty Industry. From my beginnings as a licensed Nail Technician, to owning a Salon and then Distributing specialized foot care products, every step has been driven by a deep commitment to enhance the wellbeing and confidence of others.

I find great satisfaction in empowering others in our Industry through top quality products and education which enable Technicians, Salon owners and other beauty experts to offer the best services to their clients.

By equipping professionals with the right tools and training, I strive to elevate the standards of beauty care and support the growth of successful careers.


Although our positions may be different, everyone should have intentions. Do you know what yours is?

Specialized foot care is a niche within the beauty industry and is often overlooked. This may be slowly changing, as it should be. Foot care is crucial for overall health and wellness.

Is it your intention to educate both your team and your clients on the importance of foot care, ensuring that everyone has access to the best products, the best knowledge and informed of the best practices to maintain healthy, beautiful feet?


Being a Salon Owner or individual entrepreneur in our Industry, gives you the platform to create a legacy of excellence in the beauty industry.

Your intention should include a standard for quality work, integrity and constant innovation.  Whether this be through products you offer, cutting-edge education you introduce to your team or mentoring a new team member who is the next generation of Beauty professionals.


At the heart of what we do is the power to inspire confidence and promote self-care. Do you do this?

Beauty is far more than skin deep. It is about how you, your team, your clients….feel inside. Are you providing services and products which enhance both appearance and physical well being. Do you strive to make a positive difference in the lives of those around you? In the lives of people you serve?


As we look into the future, I ask for you to take a moment and make your intentions clear.

Commit to evolving with the Beauty industry yet, stay true to the core values which are within you. Together, we can make the Beauty Industry continue to be a place where creativity, care and excellence thrive.

We may not know where this journey will take us. Reflect on the journey you have taken and determine what your intentions are. If you need to make adjustments….do them!

Be sure to check out our latest newsletter, offering Moms n Dads $100 off our two most popular educational classes.


CJ Murray, President

For more blogs and educational information visit cjscentreforbeauty.com

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