Business Tips

As nail technicians, we all remember the hours. The practical exams, the written test, the mannequin hand, the waiting for that license to arrive in the mail. For most of us, that license is framed on a wall or tucked in a station drawer, and we do not think much about it until renewal time […]

Hard to believe, it’s been four years since, sa’SHá stepped into the pedicure room as something new. It was not another callus softener with a fancy label. It was a different way to think about foot care service altogether. Now that we have had years of technicians actually working with it, day after day, client

As nail technicians, we spend the fall filling our books for the holidays. Clients call for parties, family photos, and travel, and the schedule fills up fast. That is a good problem to have. However, a full book is not the same as a full revenue picture. Most of us count how many clients we

The holiday season brings your busiest pedicure weeks of the year. Clients are booking ahead of parties, family gatherings, and vacations, and your chair is full. However, if the only thing you are selling right now is polish color, you are leaving your most valuable asset on the table: your expertise in foot health. The

We get busy. The schedule is full, the client sits down, and it is tempting to jump right into soaking feet and moving through the service. However, the few minutes you spend on intake before you ever touch a foot are some of the most important minutes of the entire appointment. Client consultation is not

Every industry has its extinction stories. The film processing counter that never learned digital. The video rental store that dismissed streaming as a passing fad. (remember Blockbuster).  The travel agent who refused to touch a booking website until there was no one left booking through them at all. In every case, the skill was not

Can you believe it’s time we begin thinking about our winter season clientele?  Where has the time gone? As salon professionals, we spend the better part of summer treating cracked heels and thin, dry skin from months of sandals and bare feet on hot pavement. However, once closed-toe shoes and boots come back into rotation,

Every time waterless pedicures come up in conversation, I hear the same reaction. Someone rolls their eyes and says, “Blah, that just sounds clinical.” Or, “my clients will never go for that”. However, that reaction usually comes from someone who has only seen one version of it done one way. A dry pedicure does not

Every new product line you bring into your treatment room should do one of two things. It should save you time, or it should make you money. If it doesn’t do either, it is just another box taking up shelf space. This applies whether you are behind the pedicure chair, working a massage table, or