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I just completed a week long event presenting my favorite brands; sa’SHá, Footlogix and LCN. There are two questions I am always asked; What is the difference between Footlogix and LCN Which brand do I prefer The 2nd one is easy for me to answer….I don’t. It is my job to inform you, not to […]

Have you ever wondered whether you see the glass as half-full or half-empty? The way you approach challenges, setbacks, and even successes can say a lot about whether you lean toward optimism or pessimism. It’s easy to be influenced into pessimism yet, it’s not an easy task to stay optimistic when everyone and everything around

In this ever-evolving world of beauty and foot care, setting clear goals and nurturing creative ideas are essential for staying ahead of the curve. Whether you’re a salon owner, a foot care specialist or any other specialist in our Industry, defining your objectives and fostering innovation can lead to remarkable growth. Let’s explore how to

Marketing with Emotional Elements; In today’s saturated marketplace, consumers are bombarded with countless ads, promotions, and sales pitches. So, how do you cut through the noise and make your brand, or Salon memorable? The answer lies in emotional marketing. By tapping into feelings—whether it’s joy, nostalgia, trust, or even fear—you can create powerful connections with

The Beauty Industry is always evolving and foot care is no exception. What used to be a simple soak, scrub and polish has transformed into a world of advanced treatments, high-tech tools and holistic wellness. If you’re a Salon Owner, Nail Technician or Foot Care Specialist, staying head of these trends isn’t just a good

I make no claims at being an expert at the difference between being an employee or an independent contractor. However, I have learned enough over my past 40 years in Business and I have been privy to many stories from B2B associates which keeps me abreast of just enough to keep me out of trouble.

Do you feel relevant? Staying relevant in our industry—especially one as dynamic as beauty and wellness—requires ongoing effort, adaptability, and a willingness to evolve. It also requires competence and caring. With trends, technologies, and consumer expectations constantly shifting, professionals who don’t keep up risk becoming obsolete. Whether you’re a nail technician, hair stylist, salon owner,

When my daughter started dating, I can remember sharing with her a few words of wisdom. My main point to her was “be careful what you create”. If you start a relationship by being the driver….you will always be the driver. If you start a relationship by always being the one to pay at dinner…you

In a world of endless resources, “how-to” advice is everywhere. How to improve your business”, “how to build stronger cients relationsips”, “how to increase sales” – we are constantly given roadmaps, formulas, and step – by – step guides to solve every problem imaginable. However, the overload of “how” answers very often miss something crucial:

I wanted to piggyback on my article from last week in regard to financial success and security.  It always comes down to decisions…yet….we can’t leave out the one thing which can and should drive us to make good decisions.  Common sense! Common sense is a term we often use. Do you know what it really