Centre for Beauty is crazy exited to be offering so much to our clients at the Premier Beauty Show 2017, Orlando Florida. Booth # 4852
But, before we get into all our happenings, let’s take a look at what show season is to us. It’s so easy to get caught up in the fun of our trade show season. Here are a few insights into what to do, what to look for and what NOT to do.
These times are so different then when I was growing up in this industry. We didn’t have FB to connect with like minded people all over the world. Meeting new people was a real struggle.
Meetings leaders in our industry was virtually impossible unless you knew the “in” way to get to them. Not anymore. Your name is recognizable to many leaders of our industry because of FB, twitter and Instagram.
- Take advantage of that and make it a mission to personally meet many of the people you do follow. All of which, are usually at more then one show.
Have a plan! Why are you going? Make your list and make sure you accomplish it. Is it to take classes? Find new products? Purchase? Whatever the reason, stay focused on that plan. The days go by fast and there is nothing more disappointing then wanting to accomplish something and you forgot.
- Write it down, check the list off and review it several times over the course of the show.
I can remember my first few years attending the shows. I thought everything was a deal. I soon found out, that is not necessarily true. Some Mfg’s/Distributors will offer free shipping on certain $$$ amounts, but that doesn’t mean the price you pay is any less than what you would normally pay. Is it worth carrying the products around (for the same price) or having them crammed into luggage which you end up paying an additional cost for?
- Know your prices!
Participate in the demo’s, they are so important for a various amount of reasons. If you are interested in a product, this gives you the opportunity to test and feel what the product can do for you (and your clients). Most demo’s are offered for free by the Mfg and/or Distributor. Take advantage of it. Now…on the other side….
- don’t get a demo if you have absolutely no interest. the Educators who work the trade shows are working hard and non-stop.
If you know there is no possible chance you might purchase their products, leave the demo time to someone who really needs it.
- Attend classes.
Prime…prime…prime. Many of the Mfg’s and Distributors have FREE classes at the show which are included with your show ticket. Plan ahead and make sure you have your questions ready. Make the time in the class products by asking questions. Again, prepare ahead of time and be ready.
- Stay on budget….but be realistic.
If you think taking $50.00 to a show is all you need you’ll be disappointed. You need to allow yourself some spending money. But, buyers remorse can be brutal after a trade show, so try to stay on budget.
Some Mfg’s/Distributors will honor the show special after the show. However, the Mfg’s/Distributors spend a lot of money just getting and participating in these shows…for YOU! show your support. Don’t drill them down about “after
show specials. Support them while they are there.
MFG’S/DISTRIBUTORS SPEND A TON OF MONEY PARTICIPATING IN THESE SHOWS. THE COST OF TRAVEL FOR ALL STAFF MEMBERS TO AND FROM – HOTEL ACCOMMODATIONS AND FOOD – EXCESS PRODUCT TO ACCOMODATE – MARKETING – THE COST OF GETTING IN A SHOW (carpet, electric, chairs, tables, wastebaskets, space, show insurance..just to name a few) IF A MFG/DISTRIBUTOR IS LUCKY, THEY MAY BREAK EVEN. BUT, IN MOST CASES IT’S A LOSS. HAVING THE SUPPORT OF OUR BEAUTY COMMUNITY IS HUGE!
So……what is Centre for Beauty offering?
Stay tuned next week, you won’t want to miss it