If our TOENAILS could talk

I have to be honest. I stole this title from an article which came through my email a few days ago. An article I’ll share with you today.

When I think about the abuse we give our feet and the lack of care they experience by the majority of our population, I cringe.

I cringe because it really is our job to bring awareness to the end user at the importance of taking care of our feet at home.

I see all over social media our Technicians demonstrating their amazing results on performing their foot care service. I see all over social media the cleaning out of some very trying proximal folds. I see results from Technicians who apply a toenail correction product.

I HARDLY EVER SEE DISCUSSION ABOUT REFERRING
AT HOME CARE PRODUCTS

Our clients come to us for a service. It is our job to introduce to them…what they do not know they need.

Most Clients don’t realize the importance of taking care of their feet between visits…..and

Most Technicians don’t realize the difference it can make in effort and time in their Pedicure rooms.

I kinda feel we can be a bit hypocritical.

  • We brag on ourselves when it comes to the amazing results we can produce in our Pedicure service. Yet, we let the client go home empty handed.
  • We pamper, we repair, we work hard to make our clients look and feel good.  Yet, we let the client go home empty handed.

Let’s take a minute and look at it this way;

  • Go into any specialized shoe store. I guarantee you, your service clerk will talk with you about wearing insoles and/or arch supports.
  • Go to any eyeglass place and they will for sure express you need blue lenses, you need non-glare etc.

They tell you this for two(2) reasons;

  1. They are required to sell retail
  2. They really care about their recommendation

THIS is what matters.

  1. Does your client trust you?
  2. Do they believe you?

I wrote this article for a couple reasons

  1. We need to know our worth and be happy with that decision
  2. We need to be educated to identify, we also need to be mature to refer as needed

I have many clients whom I talk with, telling me in a begrudging voice, they only charge $35.00, $40.00 for their hour long pedicure.

What you charge is not the problem in this case. The problem is you need to “own it”.

If you decided to charge only $35.00 for your pedicure, you need to act like that’s okay. If you are angry about it and feel like you deserve more, then make a change.

Once you acknowledge that, life gets easier. You learn to accept, or you learn how to change. Change is where the growth comes in.

You begin to realize “other” important things. You begin to realize other people, their concerns and how “you” can help them.

At that point, your job becomes rewarding. You job is no longer a job….it’s what you love to do.  And, you just do it.

Identify; establish or indicate who or what

Diagnosis; the art or act of identifying a disease from its signs and symptoms, the decision reached by diagnosis the doctor’s diagnosis

The difference between the two(2) simple.  When you identify you are able to notice something could possibly be wrong. When you are offering a diagnosis, you are telling them, what they have.

The difference between the two(2)…as Technicians, we can learn how to identify NOT diagnose.

What I think all serious Technicians should do is, seek out all the articles like “If our toenails could talk” and more on conditions of the toenails (and skin). Pictures speak a thousand words and if you are able to look at something and say “this is indicative of”….you may just save your clients life and, you may have just saved your career.

Study and learn to be able to recognize without diagnosing. Learn the many different faces of our toenails. Learn how to Professional speak to our clients, Professionally recommend at home care products and learn how to Professionally refer if needed.

Being able to identify a problem, is a step towards repairing it.

A step towards helping you client without going out of the limits of your license. A step in recommending what they need for at home care. Care for their feet between visits….becasue YOU care!

CJ Murray, President

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