C J

My, how things have changed since I began my journey in the Beauty Industry in 1987. In today’s constantly evolving beauty industry, the standard for professional pedicures has changed drastically. No longer is it just about pretty polish or a relaxing massage—today’s guests are more informed (internet and you tube), more health-conscious (MAHA) , and […]

I am forced to admit, my age is showing.  When I teach my classes and I begin to talk about all the ways we did things back in the 90’s-early 2000’s, it really does make me feel archaic.  I’m not sorry for it.  I am embracing today and the future however, it doesn’t stop me

It continues to sadden me when I see our Technicians complaining about their clients all over social media. Do you remember where your bread and butter comes from? Do you know who literally pays your bills? You must remember, In our world of beauty, providing an exceptional client experience is at the heart of what

I remember when I owned my Salon we carried and used nail polish by Zoya. At that time I remember thinking…gosh, so many choices.  Not only did I feel compelled to carry the inventory, it took forever for my clients to choose a color.  Walk into any Salon/Spa or beauty supply store. Scroll through an

I as watching the America’s the other night narrated by Tom Hanks. WOW is the only word which comes to mind. If you haven’t seen it, I encourage you to watch just one(1) episode. You will be mesmerized, amazed and truly at awe! It got me thinking…In the Beauty Industry, we often focus on the

In our Beauty world—or for that matter any other Professional world—your attitude can either elevate your success or quietly sabotage it. Two traits that often get confused or overlooked are complacency and arrogance. Both can lead to stagnation, lost opportunities, and damaged relationships, yet they do show up in very different ways. Complacency: The Quiet

I just completed a week long event presenting my favorite brands; sa’SHá, Footlogix and LCN. There are two questions I am always asked; What is the difference between Footlogix and LCN Which brand do I prefer The 2nd one is easy for me to answer….I don’t. It is my job to inform you, not to

Have you ever wondered whether you see the glass as half-full or half-empty? The way you approach challenges, setbacks, and even successes can say a lot about whether you lean toward optimism or pessimism. It’s easy to be influenced into pessimism yet, it’s not an easy task to stay optimistic when everyone and everything around

In this ever-evolving world of beauty and foot care, setting clear goals and nurturing creative ideas are essential for staying ahead of the curve. Whether you’re a salon owner, a foot care specialist or any other specialist in our Industry, defining your objectives and fostering innovation can lead to remarkable growth. Let’s explore how to

Marketing with Emotional Elements; In today’s saturated marketplace, consumers are bombarded with countless ads, promotions, and sales pitches. So, how do you cut through the noise and make your brand, or Salon memorable? The answer lies in emotional marketing. By tapping into feelings—whether it’s joy, nostalgia, trust, or even fear—you can create powerful connections with