This past week has been an extremely humbling experience for me. As a guest speaker at the Premier Orlando show, I learned that much of what I have learned and experienced over my 29 years in the Beauty business is truly helpful to those who want to listen. At last count, we had an attendance of over 60 in the classroom "Pedicuring in the 21st Century" As much as I would like to think it was because of "me", I know emphatically it was more because our Pedicurist are looking for answers. Answers which can help them "you" succeed in a competitive market, earn a good living and do what we not only do best, but what we want to do.... take care of our clients. One of the topics we discussed and received several questions about was "how do we determine the price(s) of our service(s)? It's a legitimate question since on every corner is a Salon, and on every corner there's a different price. It doesn't matter what City or State you are in, we all experience the same fluctuations from $15.00 per Pedicure all the way up to $125.00 per Pedicure and even sometimes more. I stressed the important of simplicity. In reality whatever products we use in our service, we have a soak, a scrub (or exfoliate), a callus debriment product and a massage product. However, it is important to recognize, not all products are created equal. If making your client feel good is all that your about, then go for the fluff-n-buff. Products like CND, OPI, Cuccio, Pevonia, Pure Fiji..... these are all great and amazing brands. But, they smell good, they feel good....and that's about it. If your wanting to make your client feel good AND produce results like this... then you want to look for "results oriented" brands like LCN's Urea Pedicure products (with luxury) (pictured) or Footlogix (more clinical) products. Each brand being very cost effective, safe for the diabetic and produces long lasting results. BUT.....the true value in setting your Pedicure service pricing comes in YOU! What is your value and how do you establish a $$$$ amount for that value? It really is a simple equation How much education have you had? How many Professional related books have you read? How many services have you performed? How many days on end have your practiced? How many trade shows have you attended? How often are you on Social media, constantly learning & following the leaders in our industry? Are you using quality products? Have you made an investment in your business? Do you practice safe sanitary procedures? Do you wear gloves? Are you Professional? Etc. etc. etc. The list can go on and on! If you qualify for any part of the above then you probably should re-evaluate your pricing. Because, as we established in the classroom, the cost breakdown leaves many of us making less per hour than we can make at McDonalds. So keep this in mind - You only get what you negotiate - ! If you don't negotiate with yourself on your self worth, your value, your expertise AND your passion, then there is no negotiation. You end up on the bottom of the pay scale. My formula for pricing my menu has always been Determine my hourly worth Know what my product cost is Know how long it will take to perform a particular service Know what my overhead cost is per square footage DO THE MATH - CHARGE ACCORDINGLY Will you lose clients? Absolutely! Will you gain clients? Absolutely! Will you work smarter not harder? Absolutely! It is up to all of us to raise the standards in our industry, why not start TODAY!