My, how things have changed since I began my journey in the Beauty Industry in 1987.
In today’s constantly evolving beauty industry, the standard for professional pedicures has changed drastically. No longer is it just about pretty polish or a relaxing massage—today’s guests are more informed (internet and you tube), more health-conscious (MAHA) , and more discerning (able to recognize small details and make intelligent judgments by using observations) than ever. So, what exactly are your current and potential clients looking for when they walk through your door?
As a foot care specialist, understanding and preparing for your guests’ expectations is key to growing your business, building loyalty, and setting yourself apart.
Guest are looking for:
1. Cleanliness and Sanitation
More than anything else, guests want to feel safe. They are looking for visible signs that your pedicure station is clean and your tools are properly sanitized. Proper sanitation procedures, disposable for sanitizable files and buffers, fresh liners, and properly sanitized foot baths are not extras—they are expectations.
Educate your clients by walking them through your sanitation procedures. Transparency builds trust.
2. Comfortable and Welcoming Atmosphere
The pedicure chair should feel like a throne, not a trap. Guests want to feel relaxed, comfortable, and cared for from the moment they walk in your door. That includes a warm welcome, a clean and calming space, and a technician who listens and communicates well.
Small touches matter—from aromatherapy and soft music to offering water or a warm towel, these details elevate the experience. There are literally 100’s of “small” low or no cost alternatives to elevate every clients experience. Remember to keep ALL clients in mind. If you deal with health challenged clients or Oncology care clients…..their spa experience will look completely different.
3. Professionalism and Expertise
Guests today are looking for more than a polish change. They want to know that the person caring for their feet is a trained professional—someone who understands skin and nail health, and who can spot potential concerns before they become serious problems. Be there go to person. The person who is educated and communicate properly to educate their clients…..they will be the one who is sought after.
Clients value:
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Nail technicians who have certificates showing continuing education.
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Foot care specialists trained to handle high-risk clients (e.g., diabetic or oncology clients).
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Recommendations tailored to their unique needs. There are no two pedicures which are (or should be) alike.
This is where knowledge becomes your superpower.
4. Results-Driven Services
Yes, guests want to be pampered—yet they also want results. This means smooth heels, clean and shaped nails, healthy cuticles, and a finished look that lasts. Many are also seeking solutions to chronic issues like dryness, calluses, cracked heels, or ingrown nails. Is it time to evaluate the brands you are using?
Offer results-driven services such as:
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Callus softening treatments (sa’SHá remedy service)
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Hydrating foot masks (LCN urea foot mask)
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Quality foot care products (LCN< FOOTLOGIX< sa”SHá)
Give them more than a pretty polish—give them a transformation. We are all visual….show them visual results.
5. Safe and Thoughtful Product Choices
Our Customers today are label-conscious AND Amazon happy. They want to know what’s in the products you use—and they expect high-quality ingredients that are safe for their skin and nails. Which is why, products your clients can find at Amazon and other big box stores, should NOT be your product of choice. They learn from you, snap a picture and off to Amazon they go.
Have you ever shared with them, if they purchase Professional products on line, it takes away from your income?
Whether it’s vegan, cruelty-free, non-toxic, or formulated for sensitive skin, clients care about what touches their body. ..and they also care about price. Partnering with trusted foot care brands that prioritize health and safety shows your commitment to their well-being. Partnering with foot care brands which help you in your journey of promoting retail, will help you with that commitment.
6. Personalized Attention
The “one-size-fits-all” pedicure no longer should exist. If it does, it’s about as non-pampering, effective as you can get.. Guests want to feel seen and heard. They appreciate when their tech takes the time to assess their feet, ask questions, and tailor the service accordingly.
For example:
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A diabetic guest may need gentle care and no cutting of cuticles.
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A runner may need help managing calluses or nail trauma.
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An elderly client may benefit from extended massage and mobility support.
Listening is the new luxury.
7. A Long-Term Relationship, Not Just a One-Time Treat
Many guests are looking to develop a relationship with a foot care provider who understands their needs and can support them over time. Loyalty grows when they see consistent results, feel appreciated, and know they’re being cared for by someone with knowledge and integrity. Think about this? What do YOU look for when seeking a Professional to care for your personal needs?
Consider offering:
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Maintenance programs
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Pre-scheduled (1st prepaid) appointments
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Progress photos
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Home care recommendations
Guests seeking professional pedicures today are not just chasing polish or always the next trend—they’re pursuing peace of mind, lasting results, and a trusted professional who values their health. When you focus on clean practices, expert knowledge, and personalized service, you don’t just deliver a pedicure—you deliver an experience worth returning for. You create raving fans.
Are you giving your clients what they’re really looking for?
