This is the time a year where I typically do a blog on sprucing up your salon. Much like spring cleaning our homes there is nothing like the feeling of knowing that every crook and cranny has been dusted or mopped. Everything has been wiped down and the air reflects the scent of freshness and newness.
Not that I don’t think it’s a good idea to spring clean our businesses I do. For the sake of this blog, the thought of spring cleaning comes with not only refreshing our Salons, refreshing our retail as well.
How do you display your products? Have you brought in any new items lately? New products can draw attention to the products you have sitting on your retail shelves for quite some time.
No matter how many times I visit a client, I love visiting their entry area.
I love seeing the displays with products they represent.
If it’s a Salon I have been more than once, I am eager to see what they might have that is new.
Change is good when it comes to keeping our clients interested.
Variety is the spice of life right?
When clients come in, if they are seeing and hearing the same thing over and over again….how long will it be before they become bored and you become complacent?
When we did our MAPYO webinar last week. (Making a pedicure your own), amongst many things, we touched upon the importance of selling retail. The loyalty you can obtain from a client because you recommended a great product to manage their at home care, is priceless.
Our panelist agreed, selling retail, using what you sell and switching up products is always a good idea.
This is one of the reasons I love the LCN product line. They have a variety of different products and they have specialty items at least 3 times per year. Every month Centre For Beauty adds something new from the brand. And, if we don’t have it, we will get it for you and make it a stock item.
You have to be careful though. You can’t just willy nilly bring in products you “think” might sell.
Deciding which products to bring into your Salon, has a lot to do with your clientele. What do they need? What will they like?
Every demographic is different. You need to know your demographic.
You wouldn’t want to bring head bands into your Salon if your primarily service the geriatric client.
It’s also not a bad idea to rotate your items. Take something that isn’t selling off the shelf for a couple of weeks, or months. You will be surprised when you see your regular clients make a purchase.
You made it disappear, you placed it in a different location and maybe you even hi lighted it in your Salon for that period of time.
While spring cleaning our Businesses, our homes IS hugely important. Refreshing our retail counters Is where the $$$ are.
- Move the location. Even just moving an item down or up a shelf can seem renewed.
- Take one or two items completely off your shelf and replace with one or two new items.
- Offer Buy 1 get 1 at 1/2 price
- Offer two items together for a 20% discount
- Add shelf labels
- Add industry related pictures to your selling area
- Move an item or 2 to your check out counter
The point is, mix it up a bit, refresh and really deep clean you’re retail. I’m confident, you will notice and increase in sales.