I have some very special people in my life. Most of whom I met through this Industry. Either through my years of Educating or my years of holding their hands and feet across the table.
One couple in particular came to me via another Salon referral. A client who wanted fiberglass wrap on her nails was turned down at the place she walked into because the Nail Technicians(s) did not know how to perform that service. They referred her over to my Salon.
As I said earlier this year at the 80th Birthday party of her husband…..when Cheri walked into my Salon almost 30 years ago, I never imagined I would have gained more than a client.
Words could never express what I have gained from that one act of knowing how to apply fiberglass nails.
4d9d6d46-bc46-46d5-b2c3-627fcaab01c0-thumbnail

I’m saddened by the numbers I read in the Nails Magazine Big Book.  The percentage of Technicians who don’t take continuing education classes.  12% all the way up to 78%  WOW!  This includes not going to trade shows, In salon training’s, Online training, Distributor classes, Mfg. classes, etc.

The hazard of this lack of Education is showing up in the $$$$ average we are charging for our services.  Which, are down by 2% -10%.

DON’T YOU GET IT?   Education IS the key to success.  With Continued Education, you will gain the confidence to charge the prices we deserve in the Industry.  UGGGGGGHHHH!  I GET SO FRUSTRATED.

This makes me think back to classes i’ve taught over the years. The common denominator when it comes to determining our pricing is “confidence” or lack thereof.

What is confidence?

A feeling of self-assurance arising from one’s appreciation of one’s own abilities or qualities.

0394bea2-a57c-41b1-b096-934248850ef9-thumbnail

I can’t imagine my life without my good friends, or as I say my “whatever’s” Cheri and Mel.  If I had not educated myself on that one service, I would have missed out on a lifetime of laughter, tears, sharing, love, friendship, family….etc etc.

Education brings more than $$$ success.  Education brings more than knowledge.  Education brings more than a certificate on the wall.  It brings a lifetime of opportunities, open doors and unlimited access to anything and anyone.

Cheri and Mel owned a very successful Electrical Company for many years.  Over the years there have been so many stories shared with me.  Good and bad.  They have inspired me in more ways than they can imagine.

Mel has given me fatherly advice and business advice.  They have listened, they have never judged.

One of the things Mel has given me I keep in my office where I can see it everyday.  A framed copy of what he has lived by (and so do I) his entire life.

Six Values for a Successful Man (or Woman)

  1. Awareness
  2. Skepticism
  3. Integrity
  4. Courtesy
  5. Learning
  6. Commitment

When I think about the Data from Nails Magazine, and I ponder on the reasons why our $$$ that we charge are going down, and I couple that with the % of Technicians who don’t take classes……I realize…..this is an epidemic.  A bad one!

I also realize I personally need to keep fighting this battle.  Encouraging, teaching, sharing knowledge to help my fellow Technicians, learn and grow.  However, I also realize, you can lead a horse to water, but you can’t force them to drink.

There are doer’s…..and my new word….don’ters.  The doer’s are the same group of Technicians we see at every show, every class, on every webinar.  The don’ters are the ones that talk about it, make excuses and never show up.  They are the ones who actually need Education the most.  Education and confidence go hand and hand.  The more you know, the more confident you become.

As we close the door to 2018 and open the door to 2019, maybe it’s time to do a little evaluation.

We talk all the time about revisiting the prices we charge, maybe re-doing our menu.  We talk about reviewing our disinfection procedures and possibly looking at new products.  We talk about the changes we can make in the Salon, clean house or spring clean.  But….do we ever evaluate ourselves?  Maybe it’s time we do!

Let’s begin by evaluating our six(6) values;

  1. Awareness;  Are you aware of your surroundings.  Aware of those around you?  Aware of what you need to do to be a success?
  2. Skepticism;  Are you skeptical of everyone and everything?  You should be!  Being a little skeptical in our Business dealings (and personal) is a huge safety net.
  3. Integrity;  I’ve always said…..you can say a lot about me, but don’t every mess with my Integrity.  Personally, I think this should be #1.  Talk the talk, walk the walk.  Do it honestly and with sincerity.  Always do the right thing.
  4. Courtesy;  I think we sometimes forget this simple yet important trait.  Be courteous of others, but also, be courteous of yourself.
  5. Learning; DON’T ever stop.  Constant learning is a must, no matter what you do.  The missed opportunities are endless, if you don’t continue to learn.
  6. Commitment;  It’s simple.  If you are committed to sticking with the six(6) values…..you ARE committed.

I can tell you from personal experience.  When I have a challenge in my life whether it be a Professional challenge or a personal one, I will always think back on these values.  If i’ve faltered on any of them during whatever challenge I happen to be going through, I adjust accordingly. It does makes a difference.

In closing,   “Thank You“…..for taking the time to read my blogs.  “Thank You” for all your kind comments.  “Thank You” for you and your continued support.  “Thank You” for putting up with my rants,

If something I have said has made you think a little different, act upon something you’ve set aside and used something I’ve shared to help grow your Business….”Thank You

Happy New Year!  I wish all of you the best for a healthy, prosperous, loving and happy 2019!

CJ Murray, President