As I visit my client's Salons, I can't help but notice both in a visual aspect and a listening aspect, just how alike most of you are. It's the same brands, the same services, the same structure and all the same common problems.
Please don't take offense to my comments because I don't mean it in an derogatory way at all. In fact, in some ways it's admirable when you think of how many Salons are in our Market. It's admirable to think so many of you can stay in Business although we have so much competition encircling us. We have competition on the street, we have competition in our emails and we have competition with Walgreens, CVS, Walmart, Google, Amazon and more!
I bring this up because last week I was at a Salon which I've personally frequented not just as a Business contact but for personal reasons as well. I have a very high regard for this Salon and have always thought the Owner was a younger version of me in my Salon days.
I was asked a question about a concern showing up on certain client's toenails. A concern I have heard from others. I knew the answer right away and in my Professional opinion, it came down to the kind of Nail Polish which was being used.
I made the comment that I was actually surprised she used the brands she uses for Nail Polish and Gel Polish. Her response was...."that's what her customers know, and ask for".
After I left and had my 30 minute drive back to my office, that conversation got me thinking about so many of my other clients...so many of you. It got me thinking about how do we end up just being like everyone else? How do we overcome the obstacle of what we have to compete with? How do we create our own story. A different story. A better story. A more interesting one?
I don't just present these questions to you. I'm talking to myself as well.
It doesn't matter if you are a Salon owner or a Distributor owner like myself. Life IS an open bottle of polish.
No matter who you are, there are many more like you
We can be used over and over again and still be pretty
After a while we become thicker (skinned)
We can easily be replaced
Eventually that bottle of polish has to be thrown away and we get a new one. Isn't this how we should look at us? Shouldn't we replace the old with new every once in a while? Shouldn't we look to always be the best so everyone wants us? Yet, shouldn't we be different enough so we aren't blending in with everyone else? The question is how?
- Are you an old bottle of polish, getting thicker and thicker by constant use?
- Are you the same brand as everyone else?
- Are you sitting on a shelf somewhere waiting for someone to reinvent you?
An open bottle of polish can be replaced. Should you be?
- Why not develop being your own brand?
- Why not constantly change so your clients don't get bored?
- Why not be different?
Being an open bottle of polish isn't necessarily a bad thing. But, being the same open bottle as everyone else can be. What's your choice?
CJ Murray Centre for Beauty
Centre for Beauty Salon Supply