I always felt also, those of us who no longer or never had kids in school deserved some type of a "celebration" as well. After all, we were finally going to get a reprieve from the kids invading our malls, consuming all our movie seats and if needed, coming to work with Mom and/or Dad on days the sitter, for whatever reason wasn't available.
That's why I always treated back to school as a "before" and an "after" thought.
I decorated for the occasion, yet offered any promotions after the first day of school.
Decorations to me are a very simple way of saying "we care". My clients enjoyed all the Holiday and special occasion themes we used throughout the year. We weren't stagnant.
Much like decorating our yard for Christmas time, decorations was for the sole purpose of bringing enjoyment to my clients. They began to look forward to what was coming next.
We could be so creative in what we did.
- Make red paper apples with a discount listed on the back, let your clients go "bobbing" around the salon to pick an apple for their special discount
- Pencils could easily be hung from a string and hung from the ceiling
- Pencils, erasers, paper apples....any school supply could be used to decorate a "back to school" tree.
- Apples could be served as a snack for your clients
- You could have a large chalkboard and your clients could sign their name on it
Specials and discounts I don't think are as effective as a "back to school" as they are as a "back to rest & relaxation". Clients who do have kids feel freed by their renewed sense of freedom. At least for a few hours. They now want to take time for themselves and enjoy the rest and relaxation they feel and do enjoy. They want all the attention. It's our job to give it to them.
Pampering our clients is what we are good at. Think of all the ways you can make them feel even better.
- Offer a Mom's morning club. Bagels and Mimosa's with all services between 9am and 11am.
- Offer a hand treatment with the purchase of a leg treatment.
- Offer a hand and foot massage
- Offer a special on your services as an "adjustment" discount while the Moms (and Dad's) adjust to their new schedule
- Don't forget Mommy/daughter day. There are always those children not yet old enough for school who will miss their sibling but be so thrilled to have Mom all to themselves
My point is....you can be that typical "Back to School" Salon, or you can
dare to be different!
This time of year can be scary for our Salons. Summer is over, kids are back at school, parents have already spent a lot of money getting their kids ready for school, vacations are over and reality has set in. We are only 4 months away from Christmas...yikes!
However, if you let your creative juices flow, allow yourself to step out of the box.....it can be profitable for you.
Happy back to school everyone!