Are you glad the heat of the summer is almost over? It’s crazy how this time of year we look back and wonder “how did the year go by so fast”?
Well, it has and we are approaching the madness of the Holiday season. We have Halloween, Thanksgiving and Christmas all in the final quarter of the year. Yippie for us!!!!
How do you approach the Holiday season? In my earlier years at the Salon, I honestly never realized how important the season is to our Business. Not just from a current standpoint, also from the standpoint of drawing in future Business.
What’s important to realize, the fertilization process of Business growth is never ending. However, that fertilization needs to have a zing to it at times, and this is the time of year to start zinging.
I’m not going to go through the whole “planting the seeds” thing which I commonly do this time of year. What I would like to do instead is talk about our attitude, our disposition and how we come across to not only our team, but our clients.
Stress is a real thing. This time of year induces the stresses we feel or even have suppressed. It’s imperative we turn that stress into positive energy in order to reap the benefits of what the season can bring to us.
Many of you know I am and always have been a positive person. Is it easy? Heck NO! It’s necessary!
Being positive isn’t just about an outward impression. It’s about believing. It’s about believing that what you do and what the outcome is will always be for the best. It’s about keeping the positive energy around you and not letting the evil of negative energy take over. Regardless of what you may be going through.
This Business is a people Business. Do you think your clients want to expose themselves to negative energy. Be it from you or someone on your team? Trust me…..I’ve had air in my Salon so thick at times, you could cut it with a knife. When I got rid of the negative energy causing that cloud….my life always turned around.
Getting back to the season. We all need a time to “start anew”. How more exciting to do this as we enter into one of the most recognized quarters of the year. How?
- START WITH A NEW LOOK - clean, re-organize - move things around
- BRING JOY TO YOUR SPACE - decorate, positive-reinforcement signs, fragrance
- INCORPORATE YOUR TEAM - make it exciting for them. Offer spiffs, days off, gas cards.
- PLAY GAMES - Participation is 1/2 the fun. Let your clients join in on the fun with hidden gems for discounts, free service, goodies
- COOK - yes, cook hotdogs, hamburgers - make smoothies
- CREATE NEW SERVICES - Or, spark up the ones you presently offer.
- BE THANKFUL - thank you cards - donate old products - take up a collection
These are just a few ideas to get the juices flowing. Variety is the spice of life. Offering variety to your Salon will for sure keep your clients interested and having a variety could very well keep them a client of yours for a lifetime.
There is a lot I don’t miss about being a Salon owner, yet there are a lot of things I do miss. My team and I were always creative. We were constantly decorating, playing, enjoying our job to it’s fullest….as did our clients enjoy coming to see us.
I was truly humbled this past weekend when we participated as a sponsor at the Foot Forward Summit. The amount of people, some whom I knew and many I didn't had shared with me how much they enjoyed reading my articles. How they are able to take something from my article and learn from it. How they actually look forward to reading them.
Full transparency, it actually brought tears to my eyes.
We don't always realize the impact of what we do and the affect it has on others. This is what I experience with former clients of mine and even former staff. What they remember are the memories we made. The decorating, the dressing up for the Holidays, the fun we made for our clients.
THAT'S what Zinging is. Whatever you decide to do, do it with zing and begin it now. Prepare yourself for the months ahead and don't ever think that starting early is ever too early. There is never a too early time to start.......there is however, a too late.