I think my article last week had the most responses I can remember in a long time. Email, text messages, directly to my blog and even phone conversations. As much as it pleases me to know my articles are being read….it saddens me to hear of so many people experiencing burnout.
The #1 topic of discussion seemed to be “saying NO”.
A client asks for a last-minute appointment when your schedule is already packed. A fellow tech wants to borrow products—again. You know in your gut the answer should be “no,” but somehow, “yes” slips out of your mouth. Why????? as you hit yourself in the forehead.
The answer is simple. Saying no is hard.
In an industry built on service and care, which is why we got into this industry in the first place, we often feel that saying no is rude, selfish, or unprofessional. Not to mention, it takes confidence.
Yet… here’s the truth: saying no is one of the most powerful and professional things you can do. It’s not about shutting people down; it’s about standing up for your time, your boundaries, and your business.
I think we all have to recognize saying NO is actually a thing.
1. Recognize the Cost of Yes
Every time you say yes to something that doesn’t serve you, you’re saying no to something that does—your peace, your time, your priorities. Keep this in mind, BEFORE you open your mouth to say yes.
“If I say yes to staying late for this client, I’m saying no to dinner with my family.”
2. Practice Polite But Firm Language
You don’t need to be harsh to be clear. You just need to be professional and firm and don’t let the begging and/or the disappointed look on your clients face sway you from what you know is right. Choosing your words carefully and being intentional with your words can be very effective.
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“I’d love to help, yet I’m fully booked.”
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“That’s not something I can offer (or do) at this time.”
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“I appreciate you thinking of me, yet I’ll have to pass.”
Simple. Professional. Respectful.
3. Give Yourself Permission
As much as you think you might have to, you don’t need to justify every decision. “No” is a full sentence. If it feels uncomfortable, it will get better. the less said the better.
I had to learn this when responding to emails. I found myself justifying everything and sharing more info than needed. Straight, to the point and again be clear and professional.
4. Set Boundaries Before You Need Them
If you only want to work until 5pm……do it. If you don’t want to loan out your tools, make it clear upfront. Boundaries are easier to uphold when they’re already established. You have to know this right from the start.
5. Know Your Priorities
If your goal is to build a sustainable, successful career—not a burnout cycle—then saying no is a tool, not a wall… It’s how you stay focused, protect your passion, and maintain quality in everything you do.
How about a few motivational quotes?
Write them down, put them on your mirror, in your car….memorize them!
- You don’t have to say yes to everything to be a good professional. Truthfully, sometimes the most empowering, business-savvy, and mentally healthy thing you can do is say no.
- Every time you say yes to something that crosses your boundaries, you chip away at your self-respect, your time, and your peace of mind. We’re trained—sometimes even guilted—into always being available, always being flexible, and always making things work. Yet, over time, that adds up:
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Saying no doesn’t mean being cold. It means being clear.
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Boundaries don’t push people away – they build trust and respect.
- Don’t get caught off guard. You don’t always have to answer immediately. Give yourself the space you need to assess the situation without reacting from guilt or pressure.
- Your energy is a limited resource. Spend it where it aligns with your purpose.
- Remember, NO is not a rejection. You aren’t saying no to the person, you are staying within your elected boundaries.
Saying “no” is not unprofessional.
It’s not selfish.
It’s not negative.
It’s the most honest way to honor your time, your health, your business, and the value you bring.
The next time you’re faced with a request that doesn’t serve you? Pause. Breathe. And remind yourself:
“I can say no with grace, and still be respected.”
When you protect your “no,” you elevate the power of your “yes.”
CJ Murray. President
