Wow!!!!! its 2018?
It always seems like a year is such a long time away, until about the 4th quarter. When October comes, the rest of the year just seems to blow by and we look back and say “what the heck happened to 2017?”
Well, here it is and I am so excited to begin another year of my educational Blogs. I’ve changed up the style a little and i’m beginning with questions asked of our survey
“What is the #1 question you have about Foot Care?
There were so many great questions and I plan to answer all of them (over a period of time) beginning with
HOW DO WE GET OUR CLIENTS TO CARE ABOUT THEIR FEET?
This is such and important question because it affects our Pedicure Service and our retail $$$$. And, it for real, can keep you out of trouble.
My short answer would be “educate”. However, we know, there is no short answer.
This brings me back to my days in my Salon. I have upwards of 11 Nail Technicians at one time. They were awesome. They were young (as I was), they were extremely talented, and they were passionate about what they did.
But, every time a question was asked by a client, they always directed the client to me. Regardless of what the question was. In hindsight, I realize this was my path. This was the beginning of my career, my passion in “education”…my love for the Beauty Industry.
The reality is though, any of my technicians could have easily answered those client questions. So why me?
It is so clear to me now, and this is truly the gist of what I wish to do for all of you. Educate YOU so you can educate your clients.
THAT is how you get your clients to care about Foot Care.
We begin with the simple concept; Our feet carry us around for a lifetime.
Why wouldn’t you want to care for them?
Daily maintenance is not a huge deal. After all, we brush our teeth every day right? What would happen if we didn’t. Hmmmmm, rotten teeth, bad breath, infection…just to name a few.
It’s the same with our feet. Teach your clients that what we eat, what we drink, medications, weight, nutrition all has an affect on what happens to the skin on our feet. But of course, not everyone is going to be super healthy and drug free. So let’s go to plan B.
Maintaining the health of the skin on our feet will ensure a lifetime of Happy Feet.
In addition, helping your clients realize the value of maintaining the health on their feet, not only makes your job easier but it eliminates any question of working out of the limits of your license. Happy feet are safe feet to service.
Develop a hand out; A simple 3 x5, 4 x 6 or 5 x 7 card with a care routine for your clients.
Don’t walk around barefoot. Even in your own homes
Hydrate daily, drinking 8 glasses of water per day
Moisturize daily. Find a routine which works for you
Use the right products – Fluff n Buff is a temporary fix
Proper shoe fitting
It only takes 30 days for a routine to become a habit
Give your clients the 30 day challenge;
Take before pictures (and after)
Recommend an at home care product
Offer a prize for the client with the best results
Host an event to announce the winner
For you as a Technician, Education is the key to success. Take advanced classe so you understand and have the confidence to share with your clients the importance of at home skin care.
Study the products you promote. The more you know about the products, the more comfortable it is to recommend.
Follow what you preach. do you have a daily maintenance routine? Try the products you promote. It makes it easier to talk about them and give them a visual of what the products can do.
Just having a license to do nails doesn’t qualify you to teach your clients about caring for their feet. It qualifies you to perform a service. What comes next is completely up to you.
Is it easy to teach your clients how important it is to take care of the skin on their feet? Absolutely. If you are informed and educated on what you do and promote, your clients will trust you and follow your lead.
CJ-President
Centre for Beauty