Whether we are in a State of emergency, we have a Technician who leaves us, a natural disaster or maybe even an illness….do you have a contingency plan?

I am not going into panic mode over the Coronavirus, although our media is certainly trying desperately to put us there. However, it has gotten me thinking about the effect it might have on Business.

If the media continues to fear monger us, our clients will begin to cancel appointments in fear of being in environments which make them susceptible.

The reality is, many of us are taking more precautions. But wait!!!!! Shouldn’t precautions be the norm to begin with?

THIS is #1 contingency plan. Do what you are required to do and MORE!

  • Clean first
  • Disinfect
  • Sterilize

Cleaning first is so important. How you clean is so important. What you clean is so important.

Many Salons skip this step. Not in cleaning tools/implements or maybe even pedi tubs. They skip this step when cleaning chairs, table tops, containers, phones and many other items within your Salon which should be also cleaned daily.

Disinfection is mute IF you don’t clean first. Unless you have a 1 step product like our Micrylium Disinfection products, you MUST clean the surface first. Disinfection is required by our States and ALL States. However, again….disinfection is hugely important on more than just your tubs, tools, chairs and table tops. ALL bottles, decorations, surfaces, door handles etc.

Sterilization, not required by our States is your highest form of safety. This one step, added to your facility puts you in a whole separate league.

#2 contingency plan

Education. You need to be abreast of every step regarding this virus. What is the CDC saying, what precautions should you take. Learn these and share with your clients.

  • Signage
  • Rack cards
  • Hand sanitizer
  • Gloves

Signage is important for you, your team and your clients. The CDC has many signs you can download from their website to post throughout your Salon.

Rack cards or a flyer with basic information you can share to keep you safe an your clients. Information/knowledge is power. Use the information and share it with your clients.

Hand sanitizer. Maybe this is something you never had at your Salon before. You should now. Your clients need to wash their hands prior to their service and YOU need to wash your hands prior to any service your perform.

Gloves are just a priority. It will be the best and safest way for you to protect yourself and your clients.

Barefoot toenail restoration

Contingency #3

Services

What are you doing which is different then the Salon down the street? I’m not talking about what makes your Pedicure service special. I’m talking about services you offer that make them NEED to return.

  • BS Brace
  • Toenail restoration
  • Diabetic care
  • Oncology care

The BS Brace system is toenail correction for someone who has ingrown toenails or involuted toenails. NOT however, presenting with inflammation. Most clients who require a BS Brace, need a service like this on a regular basis. Typically someone with ingrown nails or an involuted nail, the correction is temporary. They will, at some point need to return.

Toenail restoration is imperative. If you are not offering this service you are doing yourself an injustice. Corrective repair, adding a missing toenail, beautifying…these are all services which can be offered. Services which, once your client receives will realize this as a necessity not a luxury.

Oncology care is another specialty service which you, your Salon should specialize in. What you don’t know, CAN hurt you and Can hurt your clients.

Contingency plan #4

Advanced education

As I write this article, I am hosting a Nail Care Academy 3-day class.

There are Advanced Education classes available to us as Technicians and it’s important for us to continue this in an effort to change the image of our Industry.

The NCA teaches from many years of experience and lessons learned. The information available from this class is extremely valuable. However, it also shows your clients, your community and our Industry that us as Technicians are not just interested in learning but also interested in learning how to do things correctly in our service arena.

Oncology spa solutions

Contingency #5

Retail

Besides your Pedicure service, what do you have for your clients to return for?

Retail is your gateway to loyalty.

Are you promoting products which your clients can get on Amazon? Yes, I realize there are many products available on Amazon. However, there ARE products which are available to you, available to your clients which you will gain loyalty if you are knowledgeable about the products you carry and making sure you always have these products in stock.

Contingency #6

Marketing

Do you do all of the above? Market it

I believe the best contingency plan is to market, market market.

My husband was reading our local newspaper the other day and pointed out to me an add for a local Salon.  The owner had her picture and our OSS Oncology Trained Logo on the add piece.

I was highly impressed my husband noticed. I was also impressed with our OSS Angel. Very very smart on her part.

  • Newspaper articles
  • News articles
  • Business cards
  • Window stickers
  • Mirror clings
  • Flyers and/or rack cards

In other words, brag on yourself. Brag BIG!

Having a contingency plan is Business 101. However, during these times of uncertainty, it is extremely important to not just take extra measures but really….do what you should be doing all the time.

  • Wear gloves
  • Clean & disinfect surfaces
  • Clean & disinfect door handles
  • Do not touch your face
  • Cough or sneeze into your arm
  • Have tissues readily available so your clients can cough or sneeze into a tissue

The bottom line is….we have to be smart and we have to see the forest between the trees.

Business 101 involves good Management.  Good Management solves a problem before it even happens.

The State of our World right now is a great test of our Management ability.  You either freeze, follow or do what you have to do to survive. Be smart, stay a step ahead and be a resource of valuable information for your clients. to rely on.  THAT builds loyalty and will help your Business stay strong.

CJ Murray, President Centre For Beauty

CJ Murray
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