What’s interesting about the referrals I received is, both Salon owners are looking to take the next step up in their Pedicure service. They are realizing the change in our Industry as it relates to Pedicures and they understand the value of making a change within their own service arena.
This is so exciting to me since i’ve seen this change, i’ve recognized this value as far back as 2008. It’s exciting because there is a definite turn in the way our Salon owners, our Technicians are starting to think. Realize, the Nail Technician has always been the low man on the totem pole. We are now beginning to be more recognized, we are being taking more seriously and we are definitely moving up on the totem pole. Which, for me is AWESOME. Read my mission statement...“Provide the Nail Technician the Education, the Attention and the Support they need to safely and properly service their clients”.
Image: I don’t want to offend anyone by this however, one of my biggest pet peeves is wearing flip flops or sandals in the Salon.To begin with, in the State of Florida…they are not allowed.Closed toed shoes only.I would imagine Florida is not the only State with this regulation.
This is a regulation because of the dangers, not because of appearance. Dropping shears or clippers on your feet can be very dangerous. My angle is more from an appearance standpoint. Short and sweet….I do not think it’s a professional look.
#1 step in upping your game
stop wearing play shoes in a Business environment.
Products: Systems! I once went to a very well known Resort in our area and received a Pedicure.I was blown away by its beauty, it’s serene surroundings and what they had to offer.But (and I do mean but), all that was taken away when I sat down for my pedicure and the pedicure tray consisted of a mix match of products.Maybe it’s just me.When I go into a reputable Spa/Salon, I expect to see professional products, a system being used to perform my service.In my opinion it was lame.
Besides, there is a reason why msg’s develop a “system” of products. The “system” produces optimum results. Now, grant it….I’m in the Industry I would notice something like a mix match of products where maybe the average client wouldn’t. However, I believe it makes for a sloppy appearance and appearance is very important.
Step #2 - Stop mixing brands
Communication: Begins at the reception desk.Yes, you’ve heard me sing this tune before and I make no apologies for singing it again.If you want to up your game, your communication skills must improve.How you greet your clients (over the phone or in person), what questions do you ask, how accommodating are you and does this communication start at the reception desk and filter through every person your client comes in contact with.
My husband and I on separate occasions called Sirius XM about our contract. We called at completely separate times. We both got the exact same treatment. We were thanked for our years of being with them. We were asked what our concern was. We were asked if we would stay with them if they could accommodate our needs. We were both taking care of in the exact same manner. Was it a script? Absolutely! However, we both hung up as a satisfied customer, appreciative of the “personal” feel of being an important customer.
Step #3 - Change the way you speak to your clients.
Ambience: This may be one of the easiest adjustments you can make.You can easily give the illusion of Professionalism with a few minor changes/or additions.*towel wrap *neck pads *music change (I got this from Nellie Neal) *service trays. Slight, inexpensive changes can make a $10.00 - $50.00 difference.
Step #4 - Create simple yet effective illusions.
Offer new services: Sometimes this can be old services.Rotate them throughout the year.Contact your favorite Distributor and ask what is in their venue that you don’t have and ask them to help you.This doesn’t have to be expensive. Even bringing in 1 new retail item can spark not only a new revenue stream, also new conversation which might lead to a new money making service.It truly is magical.
Step #5 - Don’t be stagnant, keep evolving.
I caution you. Don’t throw out the old, revive it. Whether it’s a change of products or a change of appearance, it will Bring a change of attitude….it will be a positive one. And, if it doesn’t because of one negative nanny……well…..maybe its time for a change there also.