Those who know me, know I am a pretty positive person. I don’t believe and even want to be around negativity and I somehow find a way to always look at the positive side of every situation.

This disposition and my faith has brought me through many difficult periods of my life.

What I also learned during those times of my life is the art of goal setting.

Sure, the beginning of a new year is always a great time to set new goals. However, I never really understood why people would stop there. After all, there are 12 months in every year.

What I learned is not just about setting goals, it’s about reaching goals and always having something to strive for.

In fact, it’s rewarding and motivating all at the same time.

Do the math

There is a commercial I hear all the time about an accounting program.  “If you don’t know your numbers, you don’t know your Business”

This is not only true, it’s also very much related to goal setting.  If you don’t know your numbers, how do you even begin to set a goal?  And, if you only set a goal once a year, does that mean you only check your numbers one time per year?  Or, do you just check your numbers and do nothing with them?

Goal setting from your numbers is imperative in Business growth.

Of course, it’s important to know what our numbers need to be, however it is equally important to set a goal against those numbers.  They don’t have to be hefty, unrealistic goals.  In fact, they should be small goals.  Goals which are attainable.

My husband, soon to be Business partner and I were involved in a conversation about setting a goal for 2020.  Every year I change my password on my computer to something that reflects what I hope happens in the coming year.  I “put it out there” if you will, and I repeat it several times during the day.  A mantra which keeps me focused.

When choosing a new one for 2020, we came up with a couple of ideas.  Mine was on the hefty side and he reminded me “it has to be realistic”.

INTEGRIty-4

Realistic goals is one key to success.  If you set a goal which is way to high to reach, you are surely setting yourself up for failure and you will feel defeated.

This is one reason why setting many small goals is so much better then setting one big goal.  A goal can be changed as you go along.  By setting a smaller goal, you can reach your goal and then set another goal.  Baby steps.

Remember, success is a big elephant.  You can only get there one little piece at a time.

Motivation is another key to success in goal setting.

We should always have something to look forward to and get excited about.  It’s important, when looking at your numbers “always” to refer back to the same dates as your prior years.  What did you do then, what are you doing now?

If you are way under what you were the previous year, you need to figure out why.  If you are way over the previous year, you need to continue what you are doing and do more of it.

Remember, as a small Business owner, we are our only motivators.

Speaking it out loud is another key element to goal setting.

I don’t believe you have to shout out your numbers and/or what your specific goal is.  However, if you are having a bad month, constantly saying the month is bad is NOT going to help you.

It’s taking me almost 16 years, I’ve finally have convinced my husband not “to put it out there”.  If you say “it won’t happen”…..it probably won’t.  If you say “it”….”it” will happen.

I’m a firm believer.  What you put out is what will come back.  Therefore when setting a goal, saying “I know or I feel it is going to be an amazing year” is much better than saying “I hope for a good year”.  Speaking as if it has already happened, is the key.

If you want to reach $2000.00 a day in sales.  It’s much better to say “It’s going to be a $2000.00 day” in lieu of “we could never reach $2000.00 per day”

Trust me when I tell you, from experience, I’ve seen positivity work in the strangest most unbelievable circumstances ever.  It changes everything.

Goal setting isn’t just great for Business, it’s great for us personally as well.  Set a goal for all aspects of your life.  Personally, Professionally, Spiritually and Physically.

As it relates to specifics in your Salon/Spa.  The one thing I missed the boat on when I owned my Salon is the introduction to new products.  Now, I realize how trying new things, being a little different can bring huge benefits.

If I were still a Salon owner, I would goal set in my retail (first and foremost) because retail brings in the highest profit margins.  I would goal set with my already existing clients.  Why? Because it’s always easier to increase our already existing sales.  And, I would goal set for new Business.

Don’t forget to bring your entire team in on your goal setting.  Bring them in on your mantra and you all will benefit.  In fact, do I have a goal I can help you with?  Contact me and lets work on it together.

CJ Murray, President

CJ Murray
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