Last week I talked about club crackers and finding your Passion. When you do, it’s easy to do your job, talk about your job and relay that excitement to your clients.
I’m presently reading a book by Jeffrey Gittomer, The Little Read Book of Selling. Constantly reading, constantly learning and constantly taking classes keeps me excited and Passionate about what I do.
My own personal continued Educations helps me identify what true passion is. It isn’t about just liking what you do, or about making your job easier, or even sharing with your Cients. What is is, is learning the way to make all that happen.

Passion: Strong and barely controllable emotions

Sally comes into the Salon. She has really dry skin on her feet.
You place her in the foot bath, perform the service and share with her the products you have to help her with her dry skin.

 

In essence, you’ve sold her a product

When you have true Passion, it becomes more than that.

Sally comes into the Salon. She has really dry skin on her feet.
Before you place her in the foot bath, you perform a client consultation. You visually look at the skin on her feet. You ask her about medications, lifestyle and all the things that you know Professionally could be causing the dry skin on her feet.

In essence, you are Educating her. From that you sell the product.

The difference is incredibly stunning. There is an absolute difference between someone who is doing their job, compared to someone who has real Passion for what they do.

WHICH ONE ARE YOU?

The example of my husband and his job is another perfect example. My husband takes the time to help is clients, help his fellow co-workers. Whereas there are many drivers who just do what they have to do. Deliver boxes, reap the benefits and get a paycheck.

As Passion is defined,
Think about how you are coming across to your clients. Today we left for a weekend trip. We sat at the airport bar to order breakfast. The tender was super busy. She was also super unhappy. Or, so it appeared.

In my opinion, she served the clients, but she wasn’t Passionate about it. In fact, i felt regardless of the fact we told her upfront we were on limited time, she didn’t go out of her way to accommodate. We actually got to the point where we told her we either had to cancel our order or take it with us. This was after we saw may people being served who came in after us. I was not a happy camper.

My point is, if it gets to the point where your clients want to do your job….then you shouldn’t be doing your job. It’s time to move on. I sat there thinking how much fun it would be to “have a happy face” behind the bar. Meeting the different people, being super busy (thinking money) and being proficient and attentive enough to the clients needs. I wanted to do her job.  

I may be repeating myself in all the above examples, but I recommend we all take that moment of “pause” and re-evaluate our attitude. Do you need an attitude adjustment? Some motivation? Something to get excited about?

Forget the excuse you don’t have time, you can’t afford it etc. etc. If you keep doing your job without Passion, you won’t have a job. Slowly but surely your clients will drift away.

What can we do?
1. Take a class
2. Read a book
3. Listen to a motivational radio station
4. Listen to a motivational tape
5. Visit another Salon
6. Follow a mentor

Find out what is happening in your Salon….

  1. Hire a secret shopper to evaluate how your team is with customer service
  2. Hire someone to secret shop over the phone so you can evaluate how your team sounds making that 1st impression
  3. Ask…….your Customer is always the one to ask first.  don’t be afraid to as your clients what they would change “if”

There are many ways to get excited and passionate about what you do. It doesn’t have to always cost a lot of money. But if you continue to do the same thing over and over again and expect different results…you will go no where.

I’d love to hear from you about what you do to keep yourself motivated and passionate. Please share by emailing me at cj@centreforbeauty.com or commenting below.

CJ Murray, President Centre for Beauty Salon Supply