[vc_row][vc_column][vc_column_text]This week for many of us Golf enthusiast we have been engrossed with watching the Masters being played in Augusta, Ga.
Then we have many others who are not into Golf who might think “what is so exciting about watching grown men hit a ball around for 7,435 yards?”
I compare this to us as Nail Technicians, and wonder how do we show the world, the importance and the excitement of what we do?
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Many of the Golfers have been around for years. This is their career. They travel the world, leaving their families behind. They spend hours and hours training and practicing. They search for the best clubs, the best balls. They are consistent, but they aren’t always winners.
But, in the view of the general public, they are “just playing a game of golf”.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]As Nail Technicians we deal with the same type of stigma.
The general public see the bling, the newest and greatest in nail colors, the stiletto nails, the french manicure nails, the nail art and more bling, more glitter and more glamour.
What they don’t see is the hours of training, traveling and education we take to learn this trade. They don’t see the constant search for the products which will help us do the best we can do and be the best we can be. They don’t see the hours of practice and the dedication to our trade.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]I’m going a couple of places with this.
For starters, i’ve said over and over again we need more respected attention given to us Nail Technicians as being the first responders. The person who has to be educated to be able to recognize, recommend and refer.
As our lifestyle changes are bringing more health conditions that we never had to deal with in the past, our Education as Nail Technicians needs to be more current AND more intense. We can’t just depend just on our license to allow us to service our Customers. We are being forced to “care” for our Customers.
We see more in our chair today then we ever have. Diabetes is on the rise, infections are plenty and our clients are clients who in the past would visit a Dr. Getting your toenails clipped in the Nail Salon was the farthest thing from their minds. Now, with all the insurance changes and life longevity increasing year after year, we are the 1st in line. We are the first responders.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]My 2nd point brings me to questions i’ve seen over and over again on Social Media. “What is the “best” trade show to attend?”
My first reaction “Really?”
There is no best. ANY education, ALL education is the BEST education.
- Attending any trade show show’s a dedication to our Profession. Attending any trade show builds excitement in our jobs.
- Attending any trade show WILL allow you to learn at least 1 thing you didn’t know before.
- It’s a chance to further your education.
- It allows you to network.
- It allows you to stay current.
- It allows you talk one on one with Professionals trained in their specific product or service.
- It allows you to stay motivated.
- It allows you to get new and exciting ideas.
- Etc. etc. etc.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We don’t learn all that we need to learn in school. School gives us a license, it doesn’t stop there.
If we want to be taken more seriously, and looked upon with respect we need to continuously keep feeding our brains with education.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]For me personally, as a Distributor participating in a trade show is a he investment. The expense is brutal, the hours are tedious and the exhaustion level is indescribable.
- It also allows me to listen one on one to the attendees. “you”
- It allows me to learn from “you”
- It allows me to grow Professionally
- It allows me to grow Personally.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]So the next time you think Golf is just hitting a small ball around a grassy fairway or Nascar is just a bunch of cars driving around in circles or Tennis is just hitting a ball back and forth over a net…..think about what and WHY our industry is not receiving the respect that we should. Think about what the perceived value of our education is and think about what “you” can do to change that thought.[/vc_column_text][vc_column_text]Take the necessary steps to change what the world see’s. Educate yourself in anyway possible. Don’t underestimate the value of any class, any show….any opportunity to learn.
Education IS the key to success!
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
CJ Murray
President, Centre for Beauty Salon Supply[/vc_column_text][/vc_column][/vc_row]