Where do we go from here?

In talking about our services and our service dollars these past couple of weeks, I’ve received so many who expressed YES! YES! YES!

I’m humbled by all your kind comments and so incredibly grateful to be a small part of your growth. I’m also grateful to be a part of the conversation.

I’m perplexed however, and confused.

I’m perplexed (baffled or puzzled) because I’m noticing, not everyone is taking COVID19 and our responsibilities in our Salon seriously.

I’m confused because those same people are bitching that the COVID19 numbers are rising.

Whats interesting however, based on my own experience and what I am hearing from other B2B partners, there is separation within our own industry and sometimes our own Salons.

It’s interesting because it appears our Nail Technicians are on the forefront of precaution, while our Hair Stylists are not so much.

Please…..I am not talking about ALL Hair Stylist, only those which either myself or people close to me has witnessed.

We have to remember, in the Nail Technician world cleaning and disinfection is just part of our DNA. We have to clean and disinfect our tools after each client, our pedicure tubs….Hair stylist put their combs in a solution until their next client. And, have we ever seen our Stylist wash and disinfect their shears?

This doesn’t make them bad people. The type of cleaning and disinfection procedures they have to follow as Hair Stylist are different then our Nail Technicians.

Nail Technicians have to keep logs. Do our Hair stylist? Nail Technicians deal with the skin, our Hair Stylist don’t.

I’ve always said….as a Nail Technician we can cause an amputation or even death. As a Hair Stylist, the worst that can happen is someone having to shave their head.  It’s just a different world.

CirclewFeetv2

I realize we can’t and shouldn’t live in fear. I realize we must get our Country back to work and thriving again. This means our people have to work and we have to be able to enjoy or reap the benefits from working.

There is a new norm though, and we have to realize this and adjust to whatever this new norm may be.

There is absolutely no way, we can conform back to the way we were. Doing so will cause grave damage to our Industry and should a 2nd wave of COVID19 come upon (like they are predicting), the majority of our Industry will be put in the last phase of re-opening.

A couple of weeks ago my husband and I were invited by our friends to join a boat parade. We had one boat with 4 of us and another much bigger boat with 6. We were all very conscious of where we had been, who we were with. We didn’t wear mask, but there was enough room on both boats to practice social distancing.

We stopped at an Island away from shore with hundreds of other boats. The next (2) boats closest to us (but a fairly good distance) had literally 20-30 teenagers per boat. Not a darn one of them obviously had a clue of our current situation, or just didn’t care.

Although our guys were thrilled at the eye candy, they and all us girls could not even believe the crowd on those boats. It was just mind boggling. AND….there was the obvious parents or owners of the boats, but they too were involved in the same close contact.

It was shortly after that, we heard on the news the increase in the number of teenagers , contracting COVID19.  No duh!

NEWSFLASH

I’ve spoken with many people from many different Businesses, and I am truly enlightened by some of the COVID19 practices they have put into place.

One of our local Financial firms have succeeded in doing the epitome of COVID safety.

  • Most of their employees have been working from home. Just this last week, if that task is challenging because of kids or poor set-up, they are allowing them to come back to work. However, only 20% of  their particular office count
  • They check their temperature at the guard gate. If they are spiked, they are not allowed through. If okay, they get a sticker. Once through, they are sent to another off-site office for legal documentation. Once they sign they have no signs of illness nor have been around anyone with COVID, they get a wrist band. And, they also have to sign stating they won’t sue if they get CVOID19, even if they think it came from their office.
  • They also have some type of device which tracks them. At any given time, if someone test positive for COVID19, they will immediately know who has been in their Company which gives them the ability to notify that person and reduce the spread.
  • They are 100% required to wear mask
  • Only 4 people in an elevator.  Big company, big elevators
  • Everything now is electronic. There are no handling of any paper trail

This is a multi billion dollar Company with 8 buildings on their property. They just re-built one of their office buildings with newly designed portable units and an effort to put more people in a smaller space. They are reconfiguring again….6′ apart, glass partitions etc.

This isn’t the only Company making changes. Many are doing the same thing. They are adjusting to the new norm.

Many of you know, and I’ve shared all sorts of information on the challenges we as Distributors are having. For us, these challenges aren’t going away.

We still have Mfgs not being able to provide us our products. We are still on allotment for many items and having to pay up front to even be “put on the list”. We still encounter everyday, items we thought were on allotment and now have gone into the “can’t get” category.

COVID19 has NOT ended, or at least the effects of it. Life is NOT back to normal. The new norm is STILL important and although we are back to the chair, we STILL have to have our PPE and our precautions in place in order to operate safely.

Where does this fit into my articles of the last two(2) weeks? The Perfect Pedicure and Perfect Pedicure pricing?

THERE IS A PRICE TO BE PAID FOR SAFETY

I have heard so many stories of Salons who are allowed to open, yet choose not to until all their new practices are put into place.

I have been bombarded with calls on cleaning, disinfection and sterilization. My CDS series has the largest attendance of any class I’ve hosted. My autoclave webinar scheduled for June 29th, has the most registered attendance of any webinar I’ve ever presented.

This all comes with a price. A price you should be passing on to your clients.

I have sold more ultrasonic machines, autoclaves and disinfection products since the inception of my Business.

Technicians have shared with me the “new” Business they have obtained. Why? Because they are following safe procedures. They are following the rules and in some cases, going over and above.

THIS…..COMES WITH A PRICE

Then…..we have the naysayers. The Technicians, Stylist, Salons who feel for some reason, they don’t have to play by the rules…or after 4-6 weeks of being back in Business, they are already becoming complacent.

  • Is it a bitch to wear a mask all day?  Absolutely
  • Is it a bitch to lose 1-2 clients per day because you have to leave more time in between? Absolutely
  • Is it a bitch to clean more, clean better, clean correctly….absolutely!
  • Is it a bitch to take your clients temperature, have them sign a release form, make it mandatory they wear a mask?….and, whatever other changes you require?…absolutely!

 

 

What will be a bitch….is having to go through what we just went through all over again

We have to break this pattern. We have to be responsible until we know there is a vaccine for COVID.

Whether you believe what the media is telling us or not. The fact still remains…there is a disease out there and we are all susceptible. We owe it to ourselves, our team and other people around us to follow safe procedures and protect ourselves and each other.

WE HAVE GOT TO BREAK THE PATTERN

So….If you wonder whether or not you are “worth a price increase”, if you wonder if you will “lose clients” because of it? If you aren’t doing what you need to do to keep yourself, your team and your clients safe., then don’t change your prices. If you are, and you have spent time and money preparing as such then you are justified. Don’t let a crisis go to waste. Learn from it and do what you did good….even better!

You will either be the Salon everyone feels comfortable with visiting, or you will be the Salon that people talk about, and it won’t be in a positive manner.

CJ Murray, President

CJ Murray
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