Are We Being Hypocritical in our Salons?

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[/vc_column_text][vc_column_text]Why are we surprised? Why do we get so angry about our clients doing this? Why do we feel abandoned? Why do we feel offended?[/vc_column_text][vc_column_text]

The real question should be…..Why are we being hypocritical?

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[/vc_column_text][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1534802218178{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_single_image image=”2799″ img_size=”500×500″ alignment=”center” style=”vc_box_rounded” css_animation=”none”][/vc_column][vc_column width=”1/2″][vc_column_text]

[/vc_column_text][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1534802218178{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_column_text]We get angry and frustrated because we are losing Business. Yet, we have no problem telling our own to go and do the same thing, taking Business away from the food chain.

The bigger issue (although they are both big), we ALL have to support each other. There are many great Distributors in this market. Distributors are the backbone of this industry. Distributors are responsible for putting most of these brands in the hands of our Salons. And, for a Distributor like myself, we are responsible for educating and helping your Salons grow.

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[/vc_column_text][vc_column_text]There was a great article I happened upon in Linked in last week. It talked about what many of us who have been in this Industry for a long time know as diversion.

Initially we would find a handful of our products on line. We knew they were diverted products and the Mfg’s did all they could to control it. Eventfully the Mfg’s became a part of it. The products found on line weren’t diverted, they were being sold directly from the source.

The point of the article, which I thought was great, was the remembrance of Industry Leaders at that time Educating for success. They Educated to connect. They educated to develop a future, to build a future for our Industry.

Every time you refer a fellow industry pier to “search on line”, you are disconnecting them from the Industry.  You are destroying the opportunity of building a future.

This Industry is built on connections. We connect with our clients through making them feel and look beautiful. We know about their spouses, we hear about their children, we laugh with them, we cry with them. It’s what’s built the future of today.

We need to stop being hypocritical and practice what we preach. If you want your clients to stop shopping on line…..so do you. Support your own.[/vc_column_text][vc_column_text]So, how do we deal with our clients when they find a product on line, (which you sell) for a cheaper price.

• To begin with, it’s imperative for you to share with your client that YOU support the Mfg’s request of selling their products at the Mfg’s suggested retail price.  It’s call Integrity!
• 2nd, explain that YOU offer education on the product (I hope you do), that YOU guarantee the product (I hope you do) and that YOU can promise your products aren’t old or out dated (I hope they aren’t)
• Build loyalty. Build your connections. I can’t help but think when you have that loyalty and you have that connection with your clients, they won’t want to go elsewhere.

[/vc_column_text][vc_column_text]So, how do we deal with our clients when they find a product on line, (which you sell) for a cheaper price.

• To begin with, it’s imperative for you to share with your client that YOU support the Mfg’s request of selling their products at the Mfg’s suggested retail price.  It’s call Integrity!
• 2nd, explain that YOU offer education on the product (I hope you do), that YOU guarantee the product (I hope you do) and that YOU can promise your products aren’t old or out dated (I hope they aren’t)
• Build loyalty. Build your connections.

[/vc_column_text][vc_column_text]There are so many things going through my mind right now. I think if there is one thing that is left for me to say it would be this;

Please think before you speak. Think about the consequences, the people you may affect, the people who you inspire. If you are reading this you are our connectors, you are our Industry of today.  Teach properly, Educate with integrity and help in developing our future.

Everything you say and do publicly has an influence on someone. Teach what is right, not what is easy. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”2087″ title=”CJ Murray, President”][/vc_column][/vc_row]